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KBM Group
What Does KBM Group Do?
KBM Group (KnowledgeBase Marketing) was a prominent data-driven marketing company, specializing in customer intelligence, database marketing, and digital marketing solutions. It provided advanced analytics, data management, and marketing services to help businesses better understand and engage with their customers. KBM Group was acquired by Wunderman (a WPP company) and subsequently became part of Wunderman Thompson. In 2023, Wunderman Thompson merged with VMLY&R to form VML, where KBM Group's legacy and capabilities in data and CRM continue to be leveraged.
Where Is KBM Group's Headquarters?
HQ Function
The Richardson office served as a key hub for data operations, analytics, client services, and development of KBM Group's marketing technologies and solutions.
Notable Features:
The office likely featured modern workspaces conducive to data analysis and collaborative projects, typical of a technology and marketing services firm.
Work Culture:
The work culture at KBM Group was characterized by innovation, a strong focus on data insights, client-centricity, and a collaborative environment fostering expertise in marketing analytics.
HQ Significance:
This location was significant as a center for KBM Group's iBehavior division, a leader in cooperative database services and behavioral targeting, driving much of its innovation in data-driven marketing.
Values Reflected in HQ: The headquarters likely reflected values of precision, innovation in data, and a commitment to delivering measurable marketing results for clients.
Location:
As part of Wunderman Thompson and now VML, KBM Group's former capabilities are integrated into a vast global network. VML supports global clients with comprehensive marketing solutions, including data analytics, CRM, customer experience, and technology services across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This ensures localized expertise and globally consistent service delivery.
Street Address:
Historically, for iBehavior/KBM Group: 250 E. Arapaho Rd.
City:
Richardson
State/Province:
Texas
Country:
USA
Where Else Does KBM Group Operate Around the World?
New York, New York/USA
Address: Historically part of Wunderman's presence, e.g., 200 Fifth Avenue, New York, NY 10010 (Wunderman/VML address)
Key East Coast presence, facilitating access to major advertising and marketing industry partners and clients.
London, UK
Address: Historically aligned with Wunderman's UK offices, e.g., Greater London House, Hampstead Road, London (Wunderman/VML address)
Anchor for European market activities, providing localized data expertise and marketing support.
Buying Intent Signals for KBM Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading KBM Group? Meet the Executive Team
As of April 2025, KBM Group' leadership includes:
Who's Investing in KBM Group?
KBM Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has KBM Group Seen Recently?
As KBM Group was fully integrated into Wunderman and subsequently Wunderman Thompson (now VML) years ago, there are no specific executive hires or exits attributable to 'KBM Group' as a standalone entity in the last 12 months. Executive movements would be reported under VML.
What Technology (Tech Stack) Is Used byKBM Group?
Discover the tools KBM Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
KBM Group Email Formats and Examples
Historically, KBM Group likely used common corporate email formats. Given its acquisition, emails to @kbmgroup.com would no longer be active. Current communications would be through VML email addresses.
Common formats were likely [first].[last]@kbmgroup.com or [finitial][last]@kbmgroup.com
Format
example.person@kbmgroup.com
Example
0%
Success rate
What's the Latest News About KBM Group?
WPP • October 26, 2017
Wunderman (parent of KBM Group) Acquires Fluid to Bolster Ecommerce Capabilities
While not directly about KBM Group, this news from Wunderman (KBM Group's parent at the time) highlights the strategic expansion of capabilities within the network KBM Group was part of, impacting its service ecosystem....more
Direct Marketing News (DMN) • February 12, 2013
KBM Group Launches Zambezi Marketing Platform
KBM Group announced the launch of its Zambezi Marketing Platform, an integrated solution designed to help marketers manage customer data, gain insights, and execute cross-channel campaigns. This launch highlighted KBM Group's focus on providing comprehensive data-driven marketing tools....more
Adweek • September 20, 2011
Wunderman Acquires KBM Group
Wunderman, a leading global advertising agency, announced its acquisition of KBM Group, significantly enhancing its data and analytics capabilities. This move aimed to strengthen Wunderman's position in data-driven marketing....more
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