HQ Function

Serves as the central administrative and operational hub for Kaufland's activities in Poland, overseeing strategy, marketing, procurement, logistics, IT, HR, and nationwide store operations.

Notable Features:

A modern office complex designed to support a large corporate workforce, likely equipped with advanced facilities, meeting spaces, and employee amenities. Specific architectural details are not widely publicized.

Work Culture:

A dynamic and fast-paced retail environment focused on efficiency, customer satisfaction, and continuous improvement. Emphasizes teamwork, individual responsibility, and achieving strategic objectives. As part of a large international German corporation, operations are characterized by structured processes and a commitment to quality standards.

HQ Significance:

The Wrocław headquarters is pivotal for coordinating the operations of Kaufland's extensive network of stores across Poland, managing a complex supply chain, and implementing national business strategies. It symbolizes Kaufland's substantial investment and long-term commitment to the Polish market.

Values Reflected in HQ: The headquarters reflects values such as efficiency, organization, strategic planning, and a commitment to supporting a large-scale retail network. The choice of Wrocław, a major economic and logistics hub in Western Poland, underscores strategic positioning.

Location:

Kaufland Polska Markety Sp. z o.o. is a vital component of Kaufland's international presence, which extends across eight European countries: Germany, Czech Republic, Slovakia, Croatia, Romania, Bulgaria, Moldova, and Poland. While Kaufland Polska primarily focuses on serving the Polish market, it benefits significantly from the global sourcing capabilities, advanced logistics networks, IT systems, and established brand strength of the wider Kaufland and Schwarz Group. It contributes to the group's overall European retail footprint and market share by adapting global strategies to meet local Polish consumer preferences and competitive market dynamics, and by sharing best practices within the international organization.

Street Address:

al. Armii Krajowej 61

City:

Wrocław

State/Province:

Dolnośląskie Voivodeship

Country:

Poland