HQ Function

The headquarters serves as the central administrative and strategic hub for all Kaufland operations in Croatia, including procurement, marketing, human resources, finance, logistics coordination, and expansion planning.

Notable Features:

Likely a modern office facility designed to accommodate a large corporate staff, equipped with contemporary office amenities, meeting spaces, and potentially training centers. Its location in Zagreb provides good connectivity.

Work Culture:

The work culture likely blends German efficiency and process-orientation (from its parent company) with Croatian market dynamics. Emphasis is placed on retail excellence, customer service, teamwork, and achieving performance targets. Continuous improvement and employee development are often key aspects.

HQ Significance:

The Zagreb headquarters is vital for the unified management and strategic direction of Kaufland's extensive network of stores throughout Croatia, ensuring consistent brand experience and operational efficiency.

Values Reflected in HQ: The headquarters likely reflects values such as efficiency, professionalism, organization, and a commitment to supporting the retail network and serving Croatian customers.

Location:

Kaufland Hrvatska k.d. operates exclusively within Croatia. However, it is a subsidiary of the international Kaufland Stiftung & Co. KG, which is part of the Schwarz Gruppe, a global retail conglomerate headquartered in Neckarsulm, Germany. The Schwarz Gruppe operates Kaufland hypermarkets and Lidl discount stores in over 30 countries, primarily across Europe. Therefore, while Kaufland Hrvatska's operations are local, it benefits from the global sourcing, IT, and strategic frameworks of its parent company.

Street Address:

Donje Svetice 14

City:

Zagreb

State/Province:

Grad Zagreb

Country:

Croatia