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Karla Otto is an international public relations and brand strategy agency, renowned for its work with leading global brands in the fashion, luxury, design, beauty, lifestyle, and arts & culture sectors. Founded by Karla Otto in 1982, the agency offers a comprehensive suite of services including media relations, digital strategy, event management, VIP services, and content creation, helping clients build and maintain a strong brand presence worldwide. Karla Otto is part of The Independents group.
Serves as a key global hub for strategic communications, brand strategy development, media relations, and coordination of international campaigns for luxury, fashion, and lifestyle clients.
Located at 180 Strand, a prominent cultural and creative hub in London, offering a modern and inspiring workspace. The building itself often hosts fashion events and exhibitions, aligning with the agency's focus.
Dynamic, fast-paced, and highly collaborative, reflecting the demanding nature of the global fashion and PR industries. There's a strong emphasis on creativity, international perspectives, innovation, and forging strong client relationships.
The London office is pivotal for accessing European and global markets, international media, and a rich pool of diverse creative talent. Its location in a major fashion and media capital reinforces the agency's prestige and industry connections.
Karla Otto supports its global clientele through a robust network of twelve strategically located offices across North America (New York, Los Angeles), Europe (London, Paris, Milan, Munich), the Middle East (Dubai), and Asia (Hong Kong, Beijing, Shanghai, Tokyo, Seoul). This international footprint enables the agency to offer localized expertise and globally coordinated campaigns. Services include public relations, digital marketing, event production, VIP and influencer engagement, content creation, and comprehensive brand strategy for the fashion, luxury, beauty, lifestyle, and cultural sectors.
5th Floor, 180 Strand
London
England
United Kingdom
Address: 10 Boulevard de la Bastille, 75012 Paris
Serves as a critical center for European luxury and fashion clients, providing unparalleled access to the heart of the European fashion industry and its key stakeholders. A vital hub for global brand strategy.
Address: Via Fieno, 3, 20123 Milano MI
Acts as a cornerstone for Italian luxury clients and global brands looking to engage with the Italian market, providing deep local market expertise and connecting brands with Milan's influential fashion scene.
Address: 545 West 25th Street, 10th Floor, New York, NY 10001
To service North American clients, engage with US-based media, influencers, and celebrities, and execute impactful campaigns tailored to the American consumer landscape.
Address: Unit 01-03, 20F, Tower 2, Jing An Kerry Centre, 1515 Nanjing West Road, Shanghai, 200040
To expand brand presence and navigate the unique digital and cultural landscape of Mainland China and surrounding Asian markets, connecting international luxury brands with affluent regional audiences.
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As of April 2025, KARLA OTTO' leadership includes:
KARLA OTTO has been backed by several prominent investors over the years, including:
Karla Otto strengthened its global leadership over the past 12-18 months with key appointments. Notably, the agency appointed a Global Chief Client Officer and a Global Head of Digital to enhance its service offerings and client management worldwide. No major high-level departures have been publicly announced.
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Karla Otto primarily uses an email format combining an employee's first initial with their last name, followed by the @karlaotto.com domain. Another common format is firstname.lastname@karlaotto.com.
f[last]@karlaotto.com or [first].[last]@karlaotto.com
Format
jdoe@karlaotto.com
Example
80%
Success rate
Business of Fashion • February 7, 2024
The Independents, the group that owns agencies including Karla Otto, has acquired influencer marketing platform Lefty. This strategic acquisition aims to significantly bolster the group's data and technological capacities in the rapidly growing creator economy, enhancing services for clients of all its agencies....more
WWD (Women's Wear Daily) • August 10, 2023
The Independents, parent company of Karla Otto, has expanded its portfolio by acquiring Sunshine, a creative production company with offices in London and Los Angeles. This acquisition enhances the group's capabilities in content creation and campaign production for luxury and fashion clients....more
PRovoke Media • May 2, 2023
Karla Otto announced key leadership appointments, naming Virginie Chevailler as Global Chief Client Officer and Soon Ro Youn as Global Head of Digital. These roles are set to enhance client service and digital capabilities across the agency's global network....more
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