What Does KARLA OTTO Do?

Total employees469
HeadquartersLondon
Founded1982

Karla Otto is an international public relations and brand strategy agency, renowned for its work with leading global brands in the fashion, luxury, design, beauty, lifestyle, and arts & culture sectors. Founded by Karla Otto in 1982, the agency offers a comprehensive suite of services including media relations, digital strategy, event management, VIP services, and content creation, helping clients build and maintain a strong brand presence worldwide. Karla Otto is part of The Independents group.

Where Is KARLA OTTO's Headquarters?

HQ Function

Serves as a key global hub for strategic communications, brand strategy development, media relations, and coordination of international campaigns for luxury, fashion, and lifestyle clients.

Notable Features:

Located at 180 Strand, a prominent cultural and creative hub in London, offering a modern and inspiring workspace. The building itself often hosts fashion events and exhibitions, aligning with the agency's focus.

Work Culture:

Dynamic, fast-paced, and highly collaborative, reflecting the demanding nature of the global fashion and PR industries. There's a strong emphasis on creativity, international perspectives, innovation, and forging strong client relationships.

HQ Significance:

The London office is pivotal for accessing European and global markets, international media, and a rich pool of diverse creative talent. Its location in a major fashion and media capital reinforces the agency's prestige and industry connections.

Values Reflected in HQ: The choice of a contemporary, culturally vibrant, and well-connected location like 180 Strand reflects Karla Otto's values of innovation, cultural relevance, global connectivity, and a forward-thinking approach to brand communication.

Location:

Karla Otto supports its global clientele through a robust network of twelve strategically located offices across North America (New York, Los Angeles), Europe (London, Paris, Milan, Munich), the Middle East (Dubai), and Asia (Hong Kong, Beijing, Shanghai, Tokyo, Seoul). This international footprint enables the agency to offer localized expertise and globally coordinated campaigns. Services include public relations, digital marketing, event production, VIP and influencer engagement, content creation, and comprehensive brand strategy for the fashion, luxury, beauty, lifestyle, and cultural sectors.

Street Address:

5th Floor, 180 Strand

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does KARLA OTTO Operate Around the World?

Paris, France

Address: 10 Boulevard de la Bastille, 75012 Paris

Serves as a critical center for European luxury and fashion clients, providing unparalleled access to the heart of the European fashion industry and its key stakeholders. A vital hub for global brand strategy.

Milan, Italy

Address: Via Fieno, 3, 20123 Milano MI

Acts as a cornerstone for Italian luxury clients and global brands looking to engage with the Italian market, providing deep local market expertise and connecting brands with Milan's influential fashion scene.

New York, NY, USA

Address: 545 West 25th Street, 10th Floor, New York, NY 10001

To service North American clients, engage with US-based media, influencers, and celebrities, and execute impactful campaigns tailored to the American consumer landscape.

Shanghai, China

Address: Unit 01-03, 20F, Tower 2, Jing An Kerry Centre, 1515 Nanjing West Road, Shanghai, 200040

To expand brand presence and navigate the unique digital and cultural landscape of Mainland China and surrounding Asian markets, connecting international luxury brands with affluent regional audiences.

Buying Intent Signals for KARLA OTTO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading KARLA OTTO? Meet the Executive Team

As of April 2025, KARLA OTTO' leadership includes:

Karla Otto - Founder & Chairman
Alexander Werz - CEO
Virginie Chevailler - Global Chief Client Officer
Soon Ro Youn - Global Head of Digital

Who's Investing in KARLA OTTO?

KARLA OTTO has been backed by several prominent investors over the years, including:

The Independents (Parent Company)

What Leadership Changes Has KARLA OTTO Seen Recently?

Hire2
Exits0

Karla Otto strengthened its global leadership over the past 12-18 months with key appointments. Notably, the agency appointed a Global Chief Client Officer and a Global Head of Digital to enhance its service offerings and client management worldwide. No major high-level departures have been publicly announced.

New Appointments:

Virginie Chevailler, Virginie Chevailler, with prior experience within The Independents group, was appointed as Global Chief Client Officer to oversee and enhance global client relationships and strategic alignment.
Soon Ro Youn, Soon Ro Youn was appointed as Global Head of Digital, tasked with leading the agency's digital strategy, innovation, and capabilities across all offices.

What Technology (Tech Stack) Is Used byKARLA OTTO?

Discover the tools KARLA OTTO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

KARLA OTTO Email Formats and Examples

Karla Otto primarily uses an email format combining an employee's first initial with their last name, followed by the @karlaotto.com domain. Another common format is firstname.lastname@karlaotto.com.

f[last]@karlaotto.com or [first].[last]@karlaotto.com

Format

jdoe@karlaotto.com

Example

80%

Success rate

What's the Latest News About KARLA OTTO?

Business of FashionFebruary 7, 2024

Parent Company of Karla Otto, The Independents, Acquires Influencer Platform Lefty

The Independents, the group that owns agencies including Karla Otto, has acquired influencer marketing platform Lefty. This strategic acquisition aims to significantly bolster the group's data and technological capacities in the rapidly growing creator economy, enhancing services for clients of all its agencies....more

WWD (Women's Wear Daily)August 10, 2023

Karla Otto's Parent, The Independents, Acquires Production Company Sunshine

The Independents, parent company of Karla Otto, has expanded its portfolio by acquiring Sunshine, a creative production company with offices in London and Los Angeles. This acquisition enhances the group's capabilities in content creation and campaign production for luxury and fashion clients....more

PRovoke MediaMay 2, 2023

Karla Otto Appoints Global Chief Client Officer and Global Head of Digital

Karla Otto announced key leadership appointments, naming Virginie Chevailler as Global Chief Client Officer and Soon Ro Youn as Global Head of Digital. These roles are set to enhance client service and digital capabilities across the agency's global network....more

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