What Does Kantar Do?

Total employees29046
HeadquartersLondon
Founded

Kantar is a world-leading data, insights, and consulting company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 25,000 people help the world's leading organisations succeed and grow. From brand strategy to media measurement and customer experience, Kantar provides actionable insights to drive impactful business decisions.

Where Is Kantar's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic decision-making, and corporate governance for Kantar's worldwide network.

Notable Features:

Located in the iconic Sea Containers building on London's South Bank, offering panoramic views of the River Thames and the city skyline. The building is known for its distinctive architecture and modern office spaces.

Work Culture:

The London HQ fosters a dynamic, collaborative, and innovative work environment, bringing together diverse talent from various disciplines to drive global initiatives. It emphasizes data-driven decision-making and client-centric solutions.

HQ Significance:

As the global headquarters, it's pivotal for coordinating Kantar's international strategy, managing key client relationships, and housing central corporate functions. Its London location places it in a major global business and media hub.

Values Reflected in HQ: The choice of a modern, well-connected, and iconic location reflects Kantar's commitment to innovation, global reach, and providing an inspiring environment for its employees.

Location:

Kantar operates in over 90 markets worldwide. Its global presence supports a wide range of functions including market research, brand consulting, media intelligence, audience measurement, data analytics, customer experience management, and qualitative and quantitative research studies. This extensive network allows Kantar to provide localized insights with a global perspective to multinational clients.

Street Address:

Sea Containers, 18 Upper Ground

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Kantar Operate Around the World?

New York, NY, USA

Address: 3 World Trade Center, 175 Greenwich Street, New York, NY 10007

Key center for client engagement, research execution, and talent development in the Americas, driving growth and innovation specific to the needs of the North American market.

Paris, France

Address: 2 Rue Francis Pedron, 78240 Chambourcy, France

Supports Kantar's European strategy by delivering localized expertise and insights, fostering client relationships, and contributing to product development for the European market.

Shanghai, China

Address: Kantar, 38/F, HKRI Centre Tower 2, HKRI Taikoo Hui, 288 Shimen Yi Road, Jing'an District, Shanghai 200041

Drives Kantar's growth in the Asia-Pacific region by providing deep local market understanding and tailored solutions for both multinational and local Chinese companies.

Buying Intent Signals for Kantar

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Kantar? Meet the Executive Team

As of April 2025, Kantar' leadership includes:

Chris Jansen - Chief Executive Officer
Scott Dahnke - Chief Financial Officer
Adam Crozier - Chairman
Caroline Frankum - CEO, Profiles Division
Ted Prince - Chief Product Officer
Patrick Moriarty - Chief Technology Officer

Who's Investing in Kantar?

Kantar has been backed by several prominent investors over the years, including:

Bain Capital (majority stake)
WPP (minority stake)

What Leadership Changes Has Kantar Seen Recently?

Hire3
Exits1

Kantar has seen key leadership appointments in the past year, notably strengthening its financial and technological leadership with a new CFO and CTO, and reinforcing its commitment to key regions like Greater China with a new CEO. This period also included the planned retirement of its long-serving CFO.

Departures

Ian Griffiths, Ian Griffiths retired from his role as Chief Financial Officer at the end of 2023.

New Appointments:

Scott Dahnke, Scott Dahnke appointed as permanent Chief Financial Officer, following his interim role.
Patrick Moriarty, Patrick Moriarty appointed as Chief Technology Officer to lead Kantar's tech strategy.
Cheong Tai Leung, Cheong Tai Leung appointed as Chief Executive Officer for Kantar Greater China.

What Technology (Tech Stack) Is Used byKantar?

Discover the tools Kantar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kantar Email Formats and Examples

Kantar primarily utilizes the email format firstname.lastname@kantar.com for its employees globally. While slight variations might exist for specific roles or regions, this is the most common and reliable structure for reaching Kantar personnel.

firstname.lastname@kantar.com

Format

jane.doe@kantar.com

Example

90%

Success rate

What's the Latest News About Kantar?

Kantar.comFebruary 15, 2024

Kantar’s Entertainment on Demand study reveals Q4 2023 US streaming market dynamics

Kantar’s Entertainment on Demand (EoD) Q4 2023 Barometer for the US market shows significant shifts, with Netflix and Amazon Prime Video gaining share. The study highlights a 5% increase in stacked SVoD households and intense competition among streaming services....more

Kantar.comJanuary 16, 2024

Kantar Appoints Scott Dahnke as Chief Financial Officer

Kantar announces the appointment of Scott Dahnke as Chief Financial Officer (CFO). Scott, who served as interim CFO since September 2023, assumes the permanent role immediately, bringing extensive financial leadership experience....more

Kantar.comJanuary 9, 2024

Kantar Appoints Patrick Moriarty as Chief Technology Officer

Kantar welcomes Patrick Moriarty as its new Chief Technology Officer (CTO). Patrick joins from Attenti and will lead Kantar's technology strategy and digital transformation efforts, starting January 2024....more

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