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Jyve Marketplace was a technology-driven company that provided a platform for on-demand labor in the retail sector, specializing in merchandising, shelf-stocking, auditing, and brand ambassadorship. It connected CPG brands and retailers with a flexible, skilled workforce (known as 'Jyvers') to execute in-store tasks efficiently. In October 2021, Jyve was acquired by Acosta, a leading integrated sales and marketing services provider for consumer-packaged goods (CPG) companies and retailers. Jyve's technology and talent network have since been integrated into Acosta's retail merchandising services to enhance their digital capabilities and offer more agile solutions to clients.
Served as the central hub for Jyve's technology development, operations, sales, marketing, and corporate leadership before its integration into Acosta.
Likely a modern office space typical of tech startups in the Bay Area, designed to foster collaboration and innovation, though specific architectural details are not widely publicized.
As a tech startup, Jyve likely promoted a fast-paced, innovative, and agile work culture. Emphasis would have been on disrupting traditional retail execution models through technology and a flexible workforce.
The San Francisco location was strategically important for access to tech talent, venture capital, and proximity to other innovative companies, which was crucial for its growth phase.
Prior to its acquisition by Acosta, Jyve Marketplace's operations were primarily focused within the United States. Its platform connected brands and retailers with a flexible workforce for in-store tasks across numerous American cities and states. Acosta, its current parent company, has a broader North American (US and Canada) presence.
150 Spear St, Suite 1400
San Francisco
CA
USA
Address: N/A (Platform-based operations)
To provide on-demand retail merchandising, auditing, and brand representation services directly in stores within specific geographic markets across the United States, catering to the needs of CPG brands and retailers.
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As of April 2025, JYVE' leadership includes:
JYVE has been backed by several prominent investors over the years, including:
Jyve Marketplace was acquired by Acosta in October 2021. Most significant executive changes for Jyve occurred around this acquisition, with leadership transitioning into Acosta or moving to new ventures. There is limited public information on specific hires/exits for Jyve as an independent entity in the 12 months leading up to now, given its integration.
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Prior to its acquisition by Acosta, Jyve Marketplace likely used common corporate email formats. The jyve.com domain is no longer actively used for company communications post-acquisition; communications would now be through Acosta's email systems.
[first].[last]@jyve.com or [first_initial][last]@jyve.com
Format
jane.doe@jyve.com
Example
0%
Success rate
Acosta • October 6, 2021
Acosta announced its acquisition of Jyve, a leading provider of on-demand labor and a retail tech pioneer. The acquisition aimed to strengthen Acosta's digital capabilities in retail merchandising services....more
PR Newswire • October 6, 2021
Details the acquisition of Jyve by Acosta, highlighting Jyve's platform that connects CPG brands with skilled labor for in-store execution and how it complements Acosta's existing services....more
TechCrunch • February 26, 2019
Jyve announced a $35 million Series B funding round led by SignalFire, with participation from existing investors including GV and Crosscut Ventures, to expand its on-demand merchandising and stocking services for grocery stores....more
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