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Juul Labs's Overview

Total employees1099
HeadquartersWashington
Founded

Juul Labs is an American electronic cigarette company that spun off from Pax Labs in 2015. It develops and markets electronic nicotine delivery systems (ENDS), with its primary product being the Juul device, designed as an alternative for adult smokers of combustible cigarettes. The company has faced significant public health scrutiny, regulatory challenges, and widespread litigation related to youth vaping and its marketing practices. Following major settlements and restructuring, Juul Labs continues its operations with a focus on regulatory compliance and securing marketing authorization in the US.

Where is Juul Labs's Headquarters?

Juul Labs officeJuul Labs officeJuul Labs officeJuul Labs office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for executive leadership, corporate strategy, government affairs, regulatory engagement, and legal operations.

Notable Features:

Located in a modern commercial office building in the downtown D.C. area, providing proximity to federal government agencies and policymakers.

Work Culture:

Likely a demanding and legally-focused environment shaped by intense regulatory scrutiny, ongoing litigation, and the need for strict compliance. Emphasis on navigating complex governmental and public health landscapes.

HQ Significance:

The move to Washington D.C. highlights the critical importance of regulatory affairs and government relations to Juul Labs' operational viability and strategic direction, particularly its efforts to gain FDA marketing authorization.

Values Reflected in HQ: The location reflects a strategic emphasis on regulatory engagement, compliance, and direct interaction with policymakers as core elements of its business strategy.

Location:

Juul Labs significantly reduced its international footprint after facing regulatory hurdles and commercial challenges in numerous countries. While previously active in markets across Europe, Asia, and North America (Canada), the company has withdrawn from most international operations. Its current focus is predominantly on the United States market and navigating the FDA regulatory process. Global functions are now minimal, primarily related to managing residual obligations or supply chain aspects supporting US operations.

Street Address:

1000 F St NW

City:

Washington

State/Province:

D.C.

Country:

USA

Juul Labs's Global Presence

[Primarily Consolidated]

Address: [Specific addresses limited post-restructuring]

Any remaining non-HQ sites would likely serve specific, limited operational functions rather than acting as significant regional hubs.

Buying Intent Signals for Juul Labs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Juul Labs

As of April 2025, Juul Labs' leadership includes:

Joe Murillo - Chief Regulatory Officer
[Leadership structure may be evolving] - [Post-restructuring and settlements, the specific C-suite composition might be subject to change or less publicly defined than previously]

Investors of Juul Labs

Juul Labs has been backed by several prominent investors over the years, including:

Altria Group (Major historical investor; relationship significantly altered - Altria exchanged its minority stake for a heated tobacco intellectual property license in early 2024)
Early-stage Venture Capital Firms (e.g., Tiger Global Management, Fidelity Management & Research Company were significant historical investors; current stakes impacted by restructuring and valuation changes)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

The last 12-18 months at Juul Labs have been marked by significant organizational changes tied to legal settlements, financial restructuring, and Altria's divestment. While major C-suite announcements (external hires/exits) haven't dominated headlines recently compared to previous years, internal restructuring and role consolidation likely continued.

Technology (Tech Stack) used by Juul Labs

Discover the tools Juul Labs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Juul Labs Email Formats and Examples

Juul Labs likely utilizes common corporate email naming conventions. Based on standard practices, emails typically combine employee names with the '@juullabs.com' domain.

[first].[last]@juullabs.com

Format

jane.doe@juullabs.com

Example

75%

Success rate

News and media

ReutersJune 6, 2024

Juul Labs news title: US FDA rescinds marketing denial orders for Juul e-cigarette products

The U.S. Food and Drug Administration (FDA) rescinded its marketing denial orders (MDOs) for Juul Labs' e-cigarette products, reopening the company's applications for scientific review. This does not authorize the products but returns them to pending status....more

Associated Press (AP News)April 10, 2024

Juul Labs news title: Juul agrees to pay $462 million settlement to six states and D.C. over youth marketing claims

Juul Labs reached a $462 million settlement with New York, California, Colorado, Illinois, Massachusetts, New Mexico, and Washington D.C., resolving investigations into the company's marketing and sales practices that allegedly targeted youth....more

Bloomberg LawJanuary 4, 2024

Juul Labs news title: Juul, Rivals Settle Antitrust Claims Related to Altria Deal

Juul Labs and rival e-cigarette makers settled private antitrust litigation alleging Juul's previous investment deal with Altria Group harmed competition. This follows Altria's decision to exchange its remaining Juul stake for an IP license....more

CNBCDecember 1, 2023

Juul Labs news title: Altria to give up remaining stake in Juul, ending troubled investment

Altria Group announced it would exchange its remaining minority stake in Juul Labs for a license to some of Juul's heated tobacco intellectual property, marking the end of its tumultuous multi-billion dollar investment in the vaping company....more

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