What Does Justuno Do?

Total employees28
HeadquartersAustin
Founded2010

Justuno is an AI-driven conversion optimization and on-site messaging platform designed to help e-commerce businesses increase sales, capture more leads, and enhance user engagement. It provides a suite of tools including intelligent pop-ups, targeted promotions, personalized product recommendations, exit offers, and advanced audience segmentation capabilities. Justuno empowers marketers to create tailored visitor experiences that drive conversions. In November 2023, Justuno was acquired by Pipedrive, a popular sales CRM platform, to integrate its powerful conversion tools into Pipedrive's offering, aiming to provide a more comprehensive solution for sales and marketing teams.

Where Is Justuno's Headquarters?

HQ Function

The Austin headquarters serves as the central hub for Justuno's operations, including product development, engineering, sales, marketing, and customer support efforts. Strategic decisions and core platform advancements originate here.

Notable Features:

Situated in downtown Austin, the office likely provides a modern workspace within a dynamic urban environment, close to other tech companies and amenities. Specific architectural details are not widely publicized.

Work Culture:

Justuno's work culture, prior to acquisition, was likely characteristic of a tech scale-up: innovative, fast-paced, customer-focused, and collaborative. Post-acquisition by Pipedrive, the culture would be integrating with Pipedrive's established global company culture, which emphasizes teamwork and customer success.

HQ Significance:

Austin's status as a major tech center offers access to a rich talent pool, a strong network of tech professionals, and a supportive ecosystem for innovation, crucial for a SaaS company like Justuno.

Values Reflected in HQ: The choice of a dynamic tech hub like Austin reflects values of innovation, growth, and a commitment to being at the forefront of e-commerce technology.

Location:

While Justuno's physical offices were primarily in the US (Austin and San Francisco), its SaaS platform serves a global customer base of e-commerce businesses. With its acquisition by Pipedrive, which has a significant international footprint including offices in Tallinn and Tartu, Estonia; Prague, Czech Republic; Dublin, Ireland; Lisbon, Portugal; London, UK; New York and St. Petersburg (Florida), USA; and Berlin, Germany, Justuno's operational reach and support capabilities are now part of a larger, global organization.

Street Address:

701 Brazos St, Suite 1600

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Justuno Operate Around the World?

San Francisco, California/USA

Address: Specific street address not consistently publicized post-Pipedrive acquisition; historically maintained a presence.

To establish and maintain connections within a key global technology and venture capital hub, facilitating growth and industry visibility. Its current operational status and specific function would be integrated within Pipedrive's broader office network.

Buying Intent Signals for Justuno

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Justuno? Meet the Executive Team

As of April 2025, Justuno' leadership includes:

Erik Karki - Co-founder & CEO (Pre-acquisition); Head of Justuno at Pipedrive (Post-acquisition)
Travis Logan - Co-founder & CTO (Pre-acquisition); Role within Pipedrive likely senior technical leadership for Justuno product line

Who's Investing in Justuno?

Justuno has been backed by several prominent investors over the years, including:

Pipedrive (Acquirer, November 2023)
Vista Equity Partners (Majority investor in Pipedrive)

What Leadership Changes Has Justuno Seen Recently?

Hire0
Exits0

The most significant leadership change in the last 12 months was the acquisition of Justuno by Pipedrive in November 2023. This event led to the integration of Justuno's leadership within Pipedrive's structure. Co-founders Erik Karki and Travis Logan have taken on roles within Pipedrive to continue guiding the Justuno product.

What Technology (Tech Stack) Is Used byJustuno?

Discover the tools Justuno uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Justuno Email Formats and Examples

Prior to its acquisition by Pipedrive, Justuno commonly used the email format firstname@justuno.com. Post-acquisition, communications involving Justuno personnel integrated into Pipedrive may use Pipedrive's standard email formats (e.g., firstname.lastname@pipedrive.com).

firstname@justuno.com (historic); firstname.lastname@pipedrive.com (potential for integrated staff)

Format

erik@justuno.com (example of historic format)

Example

70%

Success rate

What's the Latest News About Justuno?

Pipedrive BlogNovember 15, 2023

Justuno news title: Pipedrive Acquires Justuno to Add Powerful Conversion Capabilities for Marketers and Sales Teams

Pipedrive, the sales-first CRM and intelligent revenue platform for small businesses, today announced it has acquired Justuno, an AI-powered conversion rate optimization platform. This acquisition will enable Pipedrive users to convert more web traffic into leads and customers, further strengthening Pipedrive’s all-in-one revenue platform....more

TechCrunchNovember 15, 2023

Justuno news title: Pipedrive acquires Justuno to add on-site conversion tools to its CRM

Pipedrive announced its acquisition of Justuno, a platform that provides on-site conversion tools for websites, like pop-ups and personalized recommendations. The move aims to expand Pipedrive's CRM capabilities by integrating Justuno's features for lead generation and sales conversion directly on users' websites....more

Justuno Blog (example, pre-acquisition)May 9, 2023

Justuno news title: 10 Ecommerce Personalization Examples to Boost Conversions (2023)

Justuno published a blog post detailing various e-commerce personalization strategies and examples designed to help online businesses improve customer experience and increase conversion rates, showcasing their expertise in the field....more

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