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Justice Brand is a popular fashion and lifestyle brand catering to tween girls (ages 6-14). Known for its trendy apparel, accessories, swimwear, and sleepwear, Justice aims to empower girls to express their individuality and confidence through fashion. Originally founded as Limited Too in 1987 and rebranded to Justice in 2004, the brand was acquired by Bluestar Alliance in late 2020. Today, Justice operates primarily through its e-commerce platform (shopjustice.com) and strategic retail partnerships, including a significant presence with Walmart and Amazon, continuing to offer fashionable and age-appropriate styles for the tween market.
Serves as the central hub for brand management, design direction, marketing strategy, licensing, and global operations for Justice Brand under the stewardship of Bluestar Alliance.
Located in Manhattan's Garment District, providing proximity to fashion industry resources and talent. The office supports multiple brands within the Bluestar Alliance portfolio.
A dynamic and fast-paced corporate environment focused on brand growth, innovation, and strategic partnerships. Emphasis on collaborative teamwork to manage a diverse portfolio of consumer brands.
This location centralizes the strategic decision-making and operational oversight for Justice Brand, ensuring brand consistency and driving its market presence across various channels.
Justice Brand maintains a global presence primarily through its e-commerce platform, which ships to numerous countries. Additionally, its reach is extended through strategic licensing agreements and retail partnerships in international markets, including regions like the Middle East, Asia, and Latin America, making the brand accessible to tween girls worldwide.
1430 Broadway
New York
NY
USA
Address: N/A (Managed through Bluestar Alliance network and licensing partners)
Facilitate regional sales, marketing execution, and licensee management in key international markets where Justice Brand has a presence.
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As of April 2025, Justice' leadership includes:
Justice has been backed by several prominent investors over the years, including:
Information regarding specific executive hires or exits for the Justice Brand team within Bluestar Alliance is not typically disclosed publicly, as leadership is integrated within the parent company. Major leadership transitions, if any, would likely be internal or part of broader Bluestar Alliance organizational changes. No major public announcements specific to Justice Brand's top direct leadership have been noted in the last 12 months.
Discover the tools Justice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email communications related to the corporate management of Justice Brand are handled through its parent company, Bluestar Alliance. The common email format used by Bluestar Alliance employees is typically the first initial followed by the last name.
[first_initial][last]@bluestaralliance.com
Format
jgabbay@bluestaralliance.com
Example
70%
Success rate
PR Newswire • August 2, 2023
Justice, a leading tween girls' fashion brand, announced the launch of its new back-to-school collection available on Amazon. This expansion aims to make the brand more accessible to customers, offering a wide range of apparel, including denim, activewear, and school-day essentials, further broadening its digital footprint....more
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