What Does Just Water Do?

Total employees125
HeadquartersCulver City
Founded1989

JUST Water is a mission-driven B Corp certified company, co-founded by Jaden Smith in 2015, focused on positive social and environmental impact through everyday products, starting with water. It offers 100% responsibly sourced spring water in a unique, plant-based carton primarily made from paper and sugarcane-derived plastic. This innovative packaging aims to significantly reduce plastic waste and carbon emissions compared to traditional PET bottles. JUST Water emphasizes ethical sourcing by partnering with communities, like Glens Falls, New York, where water is abundant and can be managed sustainably. The company's core ethos revolves around challenging conventional manufacturing processes and providing consumers with a more environmentally conscious and socially responsible choice for hydration.

Where Is Just Water's Headquarters?

HQ Function

Central hub for strategic decision-making, brand management, marketing initiatives, partnership development, and overall business operations guiding JUST Water's global mission.

Notable Features:

Likely housed in a modern office environment conducive to creativity and collaboration, potentially incorporating sustainable design elements that align with the company's eco-conscious brand identity.

Work Culture:

A passionate, mission-driven work culture focused on sustainability, innovation, and positive impact. Employees are typically dedicated to environmental stewardship and collaborative problem-solving in a dynamic, forward-thinking atmosphere.

HQ Significance:

The Culver City headquarters strategically positions JUST Water within a vibrant ecosystem of innovation and media, facilitating brand visibility, strategic alliances, and the effective dissemination of its sustainability message.

Values Reflected in HQ: The headquarters' operational focus embodies JUST Water's core values of sustainability, ethical responsibility, innovation, community impact, and conscious consumerism.

Location:

JUST Water maintains a focused global presence with key production facilities in Glens Falls, New York (for North America) and Ballymena, Northern Ireland (for the UK and Europe). Corporate strategy, brand management, and marketing are driven from its Culver City, California office. The company's products are distributed through retail and online channels across North America, the United Kingdom, and select European countries. Global functions include sustainable supply chain management, international marketing coordination, and upholding brand consistency across diverse markets.

Street Address:

Corporate operations based in Culver City; specific public street address not widely listed for general inquiries.

City:

Culver City

State/Province:

California

Country:

USA

Where Else Does Just Water Operate Around the World?

Glens Falls, New York, USA

Address: Operational hub near the natural spring source in the Adirondack Mountains; Mailing: P.O. Box 1000, Glens Falls, NY 12801.

Strategically utilizes the ethically sourced and abundant spring water from the Glens Falls watershed, in an innovative revenue-sharing partnership with the local municipality. This location is key to JUST Water's commitment to sustainable resource management and community support in its largest market.

Ballymena, Northern Ireland, UK

Address: Specific plant address not publicly detailed, operations centered in Ballymena, County Antrim.

Provides locally sourced spring water for European consumers, minimizing transportation footprint and supporting regional sustainability goals. Enables JUST Water to cater effectively to the growing demand for eco-conscious products across Europe.

Buying Intent Signals for Just Water

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Just Water? Meet the Executive Team

As of April 2025, Just Water' leadership includes:

Jaden Smith - Co-founder & Brand Ambassador
Drew Fitzgerald - Co-founder
Kara Rubin - Chief Strategy Officer (as per last public records)

Who's Investing in Just Water?

Just Water has been backed by several prominent investors over the years, including:

Primarily a privately funded enterprise.
Initial backing and vision provided by Co-founder Jaden Smith.
Supported by individuals and potentially impact investors aligned with the company's mission of sustainability and ethical business practices.
The Smith family (Will Smith and Jada Pinkett Smith) has been influential in supporting the venture.

What Leadership Changes Has Just Water Seen Recently?

Hire0
Exits0

As of May 2024, there have been no major publicly announced executive hires or departures at JUST Water within the past 12 months (May 2023 - May 2024). The company's leadership team appears stable, continuing to drive its mission. Former CEO Ira Laufer's transition occurred in January 2023, which is outside this specific 12-month timeframe.

What Technology (Tech Stack) Is Used byJust Water?

Discover the tools Just Water uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Just Water Email Formats and Examples

JUST Water likely utilizes standard professional email address formats for its employees, typically combining elements of an employee's name with the company domain 'justwater.com'. This facilitates direct communication with various departments and personnel.

[first].[last]@justwater.com, [first_initial][last]@justwater.com

Format

example: jane.doe@justwater.com or jdoe@justwater.com

Example

80%

Success rate

What's the Latest News About Just Water?

EcoWatchApril 12, 2023

JUST Water news title: Jaden Smith’s JUST Water Is Helping Make Water More Sustainable

EcoWatch featured JUST Water's significant contributions to sustainable practices in the beverage industry. The article highlighted how the company, co-founded by Jaden Smith, champions environmental responsibility through its innovative plant-based packaging and ethically sourced spring water. It underscored JUST Water's B Corp certification as a testament to its commitment to reducing plastic pollution and promoting a circular economy....more

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