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JULES's Overview

Total employees2460
HeadquartersRoubaix
Founded2000

Jules is a prominent French ready-to-wear fashion brand established in 2000, catering primarily to men. It offers a wide range of contemporary and accessible clothing, accessories, and footwear. Known for its stylish yet affordable collections, Jules aims to empower men to express their personality through fashion, emphasizing quality, comfort, and current trends. The brand operates numerous stores across France and internationally, maintains a strong e-commerce presence, and is part of the FashionCube group, an ecosystem of fashion brands committed to a more sustainable and inclusive fashion future.

Where is JULES's Headquarters?

HQ Function

The headquarters serves as the central operational hub for Jules, overseeing design, marketing, merchandising, supply chain management, digital strategy, and corporate functions for the brand.

Notable Features:

The headquarters is co-located with other FashionCube brands, fostering a collaborative environment. The facilities are modern, designed to inspire creativity and efficiency, situated in a region renowned for its textile heritage.

Work Culture:

The work culture at Jules and within FashionCube emphasizes dynamism, innovation in retail and fashion, collaboration, and a strong customer-centric approach. Agility and a commitment to responsible fashion are also key cultural elements.

HQ Significance:

The Roubaix headquarters is pivotal as the command center for a major French fashion brand with significant national and growing international reach. Its location in a historic textile hub underscores its connection to the fashion industry's roots.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Jules's core values: accessibility, style, customer focus, innovation, and an increasing commitment to sustainability ('In Progress For Good').

Location:

Jules has a strong presence in France and has expanded internationally, primarily in Europe (e.g., Belgium, Spain) and also into the Middle East and Africa, often through franchise partnerships. Globally supported functions include international retail operations, brand management, localized marketing adaptation, e-commerce fulfillment, and supply chain logistics to serve its diverse customer base across these markets.

Street Address:

152 Avenue Alfred Motte

City:

Roubaix

State/Province:

Hauts-de-France

Country:

France

JULES's Global Presence

Lille, Hauts-de-France, France

Address: Specific regional office address not publicly detailed; operations are integrated within the broader FashionCube ecosystem in the Lille-Roubaix metropolitan area.

To support the dense network of stores in Northern France, leverage local talent pools, and serve as a hub for specific strategic projects or shared services within the FashionCube group.

Paris, Île-de-France, France

Address: Showroom and potential regional management office (specific address not publicly listed as a distinct corporate office). Multiple flagship retail locations.

To manage high-profile retail operations, engage with the fashion ecosystem in the capital, and coordinate activities for the significant Parisian market.

Buying Intent Signals for JULES

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of JULES

As of April 2025, JULES' leadership includes:

Joannes Soënen - Chief Executive Officer (Directeur Général)
Stéphane Lemaire - Directeur Offre et Produit (Chief Product & Offer Officer)
Benoit Latron - Directeur Marketing et Digital (Marketing and Digital Director)
Amélie Poisson - Directrice Marque et Communication (Brand and Communication Director)

Investors of JULES

JULES has been backed by several prominent investors over the years, including:

Association Familiale Mulliez (AFM) (Jules is part of FashionCube, an entity within the AFM ecosystem)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information regarding specific executive hires or exits at Jules within the immediate past 12 months (approx. mid-2023 to mid-2024) is limited. Key leadership appointments, like the CEO role in early 2023, are typically announced, but routine senior management changes within private companies like Jules (part of FashionCube) may not always be widely publicized.

Technology (Tech Stack) used by JULES

Discover the tools JULES uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

JULES Email Formats and Examples

Jules likely utilizes standard corporate email address formats. Based on common patterns for French companies and data from email verification services, employee emails generally combine elements of their first and last names followed by the @jules.com domain.

[first_initial][last_name]@jules.com

Format

jdoe@jules.com

Example

70%

Success rate

News and media

FashionNetwork FRMarch 7, 2024

Jules's Parent Group FashionCube Reorganizes Sourcing and Logistics

FashionCube, the group including Jules, BZB, Pimkie, and other brands, is restructuring its sourcing and logistics division. This strategic initiative aims to improve efficiency, sustainability, and collaboration across its portfolio, impacting how products are designed, sourced, manufactured, and distributed....more

Points de VenteApril 25, 2023

Jules Expands Second-Hand Clothing Offer to Entire Network

Jules is rolling out its second-hand clothing initiative across all its stores in France. This expansion, part of its 'In Progress for Good' commitment to circular fashion, allows customers to return used clothing from any brand and purchase pre-owned Jules items, promoting sustainability....more

FashionNetwork FRJanuary 18, 2023

Joannes Soënen Appointed CEO of Jules

Joannes Soënen was named the new Chief Executive Officer (Directeur Général) of Jules. With extensive experience from previous leadership roles at Camaïeu and Tape à l’œil, Soënen is tasked with guiding Jules through its ongoing transformation and growth strategies in the competitive menswear market....more

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