HQ Function

Central administration, brand management, marketing, product development, and strategic operations for the Juice Generation retail chain.

Notable Features:

Likely a modern office space integrated within the vibrant New York City environment, facilitating close connection to its core market and trends. Specific architectural details are not publicly emphasized.

Work Culture:

Dynamic, health-conscious, and innovative, reflecting the brand's commitment to wellness and fresh products. Emphasis on teamwork and customer satisfaction in a fast-paced retail and corporate environment.

HQ Significance:

Serves as the nerve center for all company operations, from pioneering new healthy recipes to managing its expanding network of stores, primarily in the New York metropolitan area.

Values Reflected in HQ: The headquarters operations likely reflect Juice Generation's core values of health, quality, sustainability (e.g., in sourcing or office practices), and innovation in the wellness industry.

Location:

Juice Generation's physical retail presence is primarily concentrated in the United States, with a significant number of locations in New York City. While they do not operate international retail stores, their brand reaches a global audience through their online presence, website, published cookbooks, and media features. Global functions are mainly related to digital brand engagement and potentially international sourcing of certain high-quality ingredients.

Street Address:

60 W 22nd St

City:

New York

State/Province:

NY

Country:

USA