HQ Function

Central administration for Procafecol S.A., overseeing global brand strategy, operations, marketing, product development, and supply chain management for Juan Valdez Café.

Notable Features:

Modern office facilities located in a prominent business district, likely equipped with coffee tasting labs and spaces reflecting Colombian coffee culture.

Work Culture:

Passionate, collaborative, and deeply connected to Colombian coffee heritage. Emphasis on quality, innovation, and supporting the welfare of coffee growers. A dynamic environment focused on global brand expansion.

HQ Significance:

The strategic center for promoting Colombian coffee globally, ensuring fair practices and value addition for the Colombian coffee growers. It's the hub for all Juan Valdez brand initiatives worldwide.

Values Reflected in HQ: Authenticity, quality, sustainability, national pride, and direct support for the Colombian coffee-growing community.

Location:

Juan Valdez Café supports a wide array of functions globally, including the operation of hundreds of coffee shops in Colombia and numerous other countries across the Americas, Europe, Asia, and the Middle East. Key global functions include international franchising, brand marketing and localization, supply chain management for coffee beans and merchandise, quality control, and establishing partnerships for retail distribution of packaged coffee.

Street Address:

Avenida El Dorado #92-32, Edificio Davivienda, Piso 10, Bogotá D.C.

City:

Bogotá

State/Province:

Cundinamarca (Bogotá D.C.)

Country:

Colombia