Joyalukkas is an ISO-certified globally recognized jewellery retail chain, founded by Mr. Joy Alukkas in 1987 in the UAE. Headquartered in Thrissur, Kerala, India for its Indian operations and with a significant corporate presence in Dubai, UAE for international operations, the company has grown to become one of the largest jewellery retailers worldwide. Known as the 'world's favourite jeweller,' Joyalukkas offers a diverse range of gold, diamond, platinum, pearl, and precious stone jewellery. The brand is renowned for its commitment to quality, trust, transparency, and customer service, operating over 160 showrooms across 11+ countries including India, UAE, USA, UK, Singapore, Malaysia, Saudi Arabia, Qatar, Kuwait, Oman, and Bahrain.
The Dubai office typically manages international strategy, global marketing, finance, and expansion. The Thrissur office focuses on Indian operations, including sourcing, retail management, and domestic marketing.
Modern office facilities designed to support extensive retail operations and global management. The Thrissur HQ is situated within a larger development, Sobha City.
A customer-centric and dynamic work environment that emphasizes teamwork, innovation in design, and upholding traditional values of trust and craftsmanship. Strong focus on employee training and development.
Dubai's HQ leverages its global business hub status for international reach, while Thrissur's HQ, in the gold capital of India, anchors its extensive Indian market presence.
Joyalukkas supports a comprehensive suite of functions globally, including extensive retail operations across 11+ countries, international procurement of gold, diamonds, and other precious materials, global and regional marketing campaigns, centralized financial control and reporting, robust IT infrastructure for retail and corporate systems, and human resource management for a diverse multinational workforce. They also manage complex supply chain and logistics to ensure product availability and quality across all showrooms.
Joyalukkas Group Corporate Office, Jewellery Complex, Gold Souk, Deira / Also: Joyalukkas India Pvt Ltd, Corporate Office, SOBHA City - Puzhakkal
Dubai / Thrissur
Dubai / Kerala
United Arab Emirates / India
Address: 107-109 Green Street, Upton Park, London, E7 8JF, UK (Example Showroom/Regional Office)
To serve the UK market with culturally relevant designs and international collections, adapting to local preferences and regulatory standards while expanding the brand's European footprint.
Address: 412 Serangoon Road, Singapore 218124 (Example Showroom/Regional Office)
To cater to the sophisticated Singaporean market and serve as a strategic point for expansion in Southeast Asia, offering diverse jewellery collections and high-quality customer experiences.
Address: 8647 Richmond Ave, Houston, TX 77063, USA (Example Showroom/Regional Office)
To establish and grow the Joyalukkas brand in North America, offering a wide array of gold, diamond, and traditional Indian jewellery, tailored to the tastes and occasions relevant to the US customer base.
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As of April 2025, Joyalukkas' leadership includes:
Joyalukkas has been backed by several prominent investors over the years, including:
As a privately held company, Joyalukkas does not frequently publicize minor executive changes. Major leadership positions are generally stable. No significant high-profile executive hires or exits have been widely reported in the last 12 months.
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Joyalukkas likely uses standardized email formats for its corporate communications. Common patterns for companies of this nature include [first].[last]@joyalukkas.com or [firstinitial][last]@joyalukkas.com. Customer service emails might use generic addresses like info@joyalukkas.com or customercare@joyalukkas.com.
[first].[last]@joyalukkas.com
Format
john.doe@joyalukkas.com
Example
70%
Success rate
Gulf News • February 7, 2024
Joyalukkas further expanded its global footprint with the inauguration of a new showroom in Ruwi, Oman. This marks another step in their strategic expansion in the Middle East, offering customers in Oman greater access to their wide range of jewellery....more
The Hindu BusinessLine • December 15, 2023
Joyalukkas Group announced a significant investment plan of ₹2,400 crore to open 30 new showrooms in India and 10 showrooms internationally over the next two financial years, indicating strong growth prospects and expansion strategy....more
Zawya • November 1, 2023
Joyalukkas launched its special Diwali collection, featuring intricately designed traditional and contemporary jewellery to celebrate the festival of lights. The collection was made available across its showrooms globally, accompanied by special offers....more
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