HQ Function

Served as the main operational hub for Jovago in West Africa and a key coordination center for its pan-African expansion, managing local partnerships, customer service operations, and regional marketing strategies.

Notable Features:

Likely co-located within Jumia's larger office complex in Lagos, benefiting from shared infrastructure, a vibrant tech community, and a collaborative environment with other Jumia ventures.

Work Culture:

Characterized by a fast-paced, entrepreneurial spirit typical of Rocket Internet-backed startups. There was a strong emphasis on achieving rapid market penetration, innovation in adapting services for the African context, and fostering local talent.

HQ Significance:

The Lagos headquarters was pivotal in establishing Jovago's foothold in Africa's burgeoning online travel market, driving the digitization of hotel bookings and making a wide range of accommodations accessible to a broader audience.

Values Reflected in HQ: The headquarters embodied values of innovation, customer focus, accessibility, and the ambition to connect and serve the African continent's travel needs.

Location:

Jovago's primary operational footprint was pan-African, with dedicated teams in numerous countries across the continent. These local offices handled hotelier partnerships, customer service, and market-specific strategies. Globally, Jovago benefited from the strategic, technological, and financial support of its parent company, Africa Internet Group (Jumia), and international investors like Rocket Internet, which provided access to global e-commerce expertise and best practices. This structure allowed for localized execution backed by international standards and resources.

Street Address:

c/o Jumia Nigeria, 11 Commercial Avenue, Sabo

City:

Yaba, Lagos

State/Province:

Lagos State

Country:

Nigeria