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Joules is a British premium lifestyle brand that designs and sells Joules branded clothing, footwear, accessories, and homeware. Renowned for its distinctive colours, hand-drawn prints, and meticulous attention to detail, Joules embodies the essence of British country living with a contemporary flair. The brand offers collections for women, men, and children, alongside an expanding range of home, garden, and pet products. Originally founded by Tom Joule in 1989 selling clothing at country shows, Joules evolved into a multichannel brand. In December 2022, Next PLC acquired Joules, aiming to continue its legacy and integrate it within its larger retail ecosystem.
Serves as the primary hub for the Joules brand's design, merchandising, marketing, and creative operations. It's where the brand's distinctive style and product ranges are developed.
The Joules Barn is a modern, purpose-built facility designed to reflect the brand's rural heritage and creative ethos. It typically features open-plan workspaces, natural materials, and vibrant, brand-consistent interior design elements to inspire creativity and collaboration.
The work culture at Joules has traditionally been described as creative, friendly, and team-oriented, mirroring the brand's upbeat and family-centric image. There's a strong emphasis on brand passion and a 'can-do' attitude.
The Market Harborough headquarters is core to Joules' identity, representing its British roots, connection to country lifestyle, and its journey from a small country show stall to an internationally recognized brand. It remains the heart of the brand's creative output under Next PLC's ownership.
Joules, while deeply rooted in British heritage, achieved international reach primarily through its e-commerce platform, shipping to numerous countries worldwide. Historically, it also operated through wholesale partnerships with department stores and independent retailers in markets such as the USA, Germany, and France. Following its acquisition by Next PLC, Joules' international distribution and market access are further supported by Next's extensive global operational network. Key functions supported globally include online retail, international shipping, and digital brand marketing.
The Joules Barn, Rockingham Road
Market Harborough
Leicestershire
United Kingdom
Address: Historically: Joules USA Inc., 1412 Broadway, New York, NY 10018. (The operational status of a distinct US office for the Joules brand post-Next PLC acquisition may have changed, with operations potentially consolidated or managed through Next's existing US infrastructure.)
The primary purpose was to establish and grow the Joules brand footprint in the USA, tailoring its offerings and presence to American consumers and building relationships with US retail partners.
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As of April 2025, Joules' leadership includes:
Joules has been backed by several prominent investors over the years, including:
Significant executive transitions for Joules occurred primarily around its acquisition by Next PLC in late 2022 and early 2023. While these key changes fall slightly outside the immediate last 12 months from mid-2024, they represent the most recent major shifts in the company's leadership structure. This period involved the departure of top executives from the pre-acquisition Joules and the integration of the brand's oversight under Next PLC's management. No major new Joules-specific executive hires or exits have been publicly announced in the last 12 months, with leadership roles managed within the Next PLC framework.
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Common email formats for corporate roles at companies like Joules historically included combinations like [first].[last]@joules.com or [first_initial][last]@joules.com. Since the acquisition by Next PLC, communication for new or integrated roles may align with Next's corporate email standards (e.g., using @next.co.uk). Legacy @joules.com addresses might still be active for some personnel, but this could change over time.
Historically: [first].[last]@joules.com or [first_initial][last]@joules.com. Potentially migrating to Next PLC formats.
Format
jane.doe@joules.com or jdoe@joules.com
Example
65%
Success rate
BBC News • December 1, 2022
Fashion retailer Next PLC acquired Joules out of administration in a deal worth £34m, along with the brand's head office for £7m. Next announced it would continue to operate around 100 of Joules' 124 stores, safeguarding approximately 1,450 jobs. Joules founder Tom Joule is set to take on a creative leadership role....more
Next PLC Corporate Announcement • December 1, 2022
Next PLC announced it has acquired the majority of the assets of Joules Limited out of Administration. NEXT will own 74% of the equity with Tom Joule, the founder of Joules, owning the remaining 26%. The company stated that Joules will retain its management autonomy and creative independence, utilizing Next's Total Platform for its website, warehousing, and logistics....more
Retail Gazette • December 8, 2022
Following the acquisition, Next PLC confirmed plans to close 19 Joules stores across the UK. These closures were part of the restructuring effort to ensure the long-term viability of the brand under its new ownership, affecting 133 employees....more
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