Joico is a leading professional hair care brand, part of the Henkel Consumer Brands portfolio, dedicated to providing high-quality, innovative salon products that celebrate the 'joi' of healthy hair. Founded in 1975 in Southern California, Joico has built a reputation for its commitment to hair repair and protection, offering a comprehensive portfolio of products for coloring, care, styling, and treatment. Trusted by stylists and consumers worldwide, Joico's formulations often feature advanced technologies, such as their SmartRelease Liposome technology, designed to continuously release hair-loving ingredients like rosehip oil, arginine, and keratin for stronger, healthier hair.
This facility serves as the North American headquarters for Henkel Consumer Brands, overseeing strategic direction, marketing, sales, R&D liaison, and operations for a portfolio of brands including Joico. It facilitates brand management, product innovation pipelines, and market growth initiatives for the region.
A modern corporate office environment designed to foster collaboration and innovation. As part of Henkel's infrastructure, it benefits from advanced facilities and resources supporting consumer brand development and management.
The work culture reflects Henkel's global values, emphasizing innovation, sustainability, customer-centricity, and teamwork. For Joico, this translates into a passionate focus on the professional beauty industry, stylist education, and product excellence.
This headquarters is a key hub for Joico's brand strategy, market presence, and operational execution in the significant North American market. It allows Joico to leverage Henkel's global resources, supply chain, and expertise in the consumer goods sector.
Joico products are distributed and sold in over 65 countries worldwide, leveraging Henkel's extensive global distribution network and market expertise. This global reach supports professional hairstylists and consumers across North America, Europe, Asia-Pacific, Latin America, and other regions. Joico's international presence is characterized by localized marketing strategies, robust professional education programs, and sales support tailored to meet the unique needs and trends of each market within the professional hair care industry.
200 Elm Street
Stamford
Connecticut
USA
Address: Polarisavenue 83, 2132 JH Hoofddorp, Netherlands (Henkel Beauty Care Office)
Managing Joico's brand presence, professional education programs, and sales network across European countries, adapting global strategies to diverse local market needs and salon professional requirements.
Address: 2515 Meadowpine Blvd, Mississauga, ON L5N 6C3, Canada (Henkel Canada Corporation)
Overseeing Joico's brand activities, stylist partnerships, educational events, and customer relations within Canada, ensuring alignment with broader North American strategies while catering to specific Canadian market dynamics.
Address: Undisclosed Street Address, Culver City, CA (Joico Brand & Creative Hub)
Driving Joico's brand identity, creative campaigns, social media presence, and maintaining connections with industry influencers and stylists in a key trendsetting market.
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As of April 2025, Joico' leadership includes:
Joico has been backed by several prominent investors over the years, including:
Key leadership appointments within Henkel Consumer Brands impacting Joico include David Tung taking on the role of Regional President for North America in early 2023. Specific Joico brand-only top executive changes are not frequently publicized outside of broader Henkel announcements.
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As Joico is a brand within Henkel, employees involved in corporate functions typically use Henkel's corporate email system. The most common email format for Henkel employees is firstname.lastname@henkel.com. Variations may exist for specific departments or regions.
firstname.lastname@henkel.com
Format
sara.jones@henkel.com
Example
85%
Success rate
Modern Salon • March 27, 2023
Joico launched Inner Joi, a new product line emphasizing clean beauty principles. The range features naturally-derived ingredients and sustainable packaging, including shampoos, conditioners, and treatments designed for health-conscious consumers....more
Estetica Magazine • July 20, 2023
Joico continued its winning streak at the 2023 BehindTheChair.com Stylist Choice Awards, securing multiple awards for its popular product lines. This recognition by professional hairstylists underscores the brand's quality and performance in the salon industry....more
Joico Blog • October 5, 2023
Joico announced an expansion of its global education platform, introducing the Joico Color Excellence Program. This initiative aims to further empower hairstylists with advanced color knowledge, techniques, and business-building skills, reflecting Joico's commitment to the professional community....more
Henkel Press Release • February 15, 2024
In its annual reporting, Henkel noted positive performance in its Consumer Brands division, with particular strength in the professional hair care segment. Brands like Joico contribute to this success through innovation and strong market presence....more
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