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JMI Sports is a premier collegiate sports marketing firm dedicated to elevating university athletic programs. They specialize in maximizing the value of sports assets through comprehensive services including multimedia rights management, sponsorship sales, venue development, and enhancing fan engagement. JMI Sports partners with universities to build brand prominence and create new revenue streams for their athletic departments.
Serves as the central hub for strategic planning, business development, client relations, and overall operational management for its national collegiate sports marketing activities.
Located in a modern office building in San Diego's Mission Valley, known for its commercial and entertainment hubs. The office likely features contemporary design conducive to collaboration and client engagement, though specific architectural highlights are not publicly detailed.
Likely fosters a dynamic, results-oriented, and collaborative environment, driven by a passion for collegiate sports and delivering value to university partners. Emphasis on innovation in sports marketing and client service.
The San Diego headquarters is pivotal for coordinating its partnerships with numerous universities across the country and managing its diverse portfolio of multimedia rights and development projects.
JMI Sports primarily operates within the United States, partnering with universities and colleges across the nation. Their focus is on the American collegiate athletics market, providing multimedia rights management, sponsorship sales, and venue development services. While their partners and the brands they work with may have international reach, JMI Sports' core operations and offices are U.S.-based.
1455 Frazee Road, Suite 800
San Diego
CA
USA
Address: Jervey Athletic Center, 100 Perimeter Road, Clemson, SC 29634 (mailing: PO Box 31, Clemson, SC 29633)
Serves as the dedicated local team for Clemson Athletics, maximizing revenue and brand exposure for the university in the competitive ACC and national collegiate sports landscape.
Address: Joe Craft Center, 338 Lexington Ave, Lexington, KY 40506
Dedicated to serving the University of Kentucky, leveraging its strong SEC presence to secure strategic partnerships and create innovative fan experiences.
Address: The Palestra, 235 S 33rd St, Philadelphia, PA 19104
Supports Penn Quakers athletics by building corporate partnerships within the historic Ivy League and the major metropolitan area of Philadelphia.
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As of April 2025, JMI Sports' leadership includes:
JMI Sports has been backed by several prominent investors over the years, including:
JMI Sports has seen key leadership appointments and promotions within the last year, particularly in its university property management teams and central operations, reflecting growth and strategic talent development.
Discover the tools JMI Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
JMI Sports primarily uses the email format of the first initial followed by the last name for its employees at the @jmisports.com domain.
[first_initial][last]@jmisports.com
Format
ejudson@jmisports.com
Example
90%
Success rate
jmisports.com • April 10, 2024
JMI Sports announced the appointment of Kim Shelton as the new President of UK Sports & Campus Marketing, the dedicated multimedia rights and campus marketing partner for the University of Kentucky....more
jmisports.com • August 16, 2023
JMI Sports and the University of Pittsburgh Department of Athletics announced a long-term extension of their multimedia rights partnership, continuing their collaboration to enhance Pitt Athletics' brand and revenue....more
jmisports.com • July 12, 2023
JMI Sports announced the promotion of Laila Brock to Senior Vice President, Sponsorship Sales & Operations, recognizing her significant contributions to the company's growth and client success....more
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