JanSport
JanSport's Overview
JanSport is an American brand renowned for its backpacks, bags, and collegiate apparel, currently owned by VF Corporation, a global leader in branded lifestyle apparel, footwear, and accessories. Founded in 1969 in Seattle, Washington, by Murray Pletz, his wife Janis "Jan" Lewis (the brand's namesake), and cousin Skip Yowell, JanSport built its reputation on durability, innovation, and a lifetime warranty. The brand's iconic designs, particularly the SuperBreak backpack, have become a staple for students and adventurers worldwide, symbolizing self-expression and reliable gear for everyday journeys and explorations.
Where is JanSport's Headquarters?
HQ Function
Global headquarters for parent company VF Corporation, overseeing brand strategy, operations, finance, product development, and marketing for JanSport and other brands in its portfolio.
Notable Features:
VF Corporation's Denver HQ is a modern, 10-story building (The VF Summit), LEED Platinum certified, featuring open-plan workspaces, brand showrooms, and advanced technology to support its diverse portfolio of brands.
Work Culture:
The work culture at VF Corporation, which extends to its brands like JanSport, emphasizes collaboration, innovation, sustainability, purpose-led initiatives, and a strong connection to outdoor and active lifestyles. It strives for an inclusive environment.
HQ Significance:
The Denver headquarters serves as the central hub for VF Corporation's global operations, enabling strategic alignment, resource optimization, and fostering innovation across its portfolio, including JanSport.
Values Reflected in HQ: The headquarters' design and location reflect VF Corporation's commitment to sustainability (LEED Platinum), employee well-being, community engagement, and its focus on the outdoor and active lifestyle markets central to many of its brands like JanSport.
Location:
JanSport products are available in numerous countries across North America, South America, Europe, Asia, Australia, and Africa. This global reach is achieved through a robust network of international distributors, an extensive list of retail partners (both physical stores and e-commerce platforms), and direct-to-consumer sales via its own website. VF Corporation's global infrastructure, including regional offices and distribution centers, supports JanSport's international marketing, sales, supply chain, and customer service operations, ensuring brand consistency and accessibility worldwide.
Street Address:
1551 Wewatta Street
City:
Denver
State/Province:
Colorado
Country:
USA
JanSport's Global Presence
Stabio, Switzerland
Address: Via Laveggio 5, 6855 Stabio, Switzerland
Serves as the central hub for JanSport and other VF brands in the EMEA region, driving brand growth, managing regional logistics, and engaging with local consumers and retail partners.
Shanghai, China
Address: VF Asia Ltd., Unit 2701-05, 27/F, Tower 1, Jing An Kerry Centre, 1515 Nanjing West Road, Jing An District, Shanghai, China
Drives growth and brand visibility for JanSport in the dynamic Asia-Pacific market, overseeing supply chain efficiencies and retail channel strategies.
Montreal, Quebec, Canada
Address: VF Outdoor Canada Co., 250 Sauvé Ouest, Montreal, QC H3L 1Z2, Canada
Supports JanSport's market presence and growth in Canada, ensuring brand alignment and catering to Canadian consumer needs and retail landscape.
Buying Intent Signals for JanSport
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of JanSport
As of April 2025, JanSport' leadership includes:
Investors of JanSport
JanSport has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Significant executive leadership changes affecting JanSport have primarily occurred at its parent company, VF Corporation. These include a new CEO for VF Corp and the appointment of a new President for the Global Packs division, which includes JanSport. These changes aim to drive growth and strategic alignment for the brands.
New Appointments:
Technology (Tech Stack) used by JanSport
Discover the tools JanSport uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
JanSport Email Formats and Examples
As JanSport is a brand of VF Corporation, official email communications typically use VF Corporation's domain (@vfc.com). Common formats at large corporations like VF include combinations of first name, last name, and initials.
[first_initial][last]@vfc.com or [firstname]_[lastname]@vfc.com
Format
jdoe@vfc.com or jane_doe@vfc.com
Example
70%
Success rate
News and media
PR Newswire • May 9, 2024
JanSport Expands Adaptive Collection With New Styles And Solutions
JanSport announced the expansion of its Adaptive Collection, designed in collaboration with the disability community. The new range includes the Central Adaptive Backpack and Central Adaptive Crossbody, featuring easier access, enhanced comfort, and specialized features for individuals with mobility and sensory needs....more
Highsnobiety • March 20, 2024
JanSport & BEAMS BOY Just Reinvented a Classic Backpack
JanSport collaborated with Japanese fashion label BEAMS BOY to release a reimagined version of its iconic 'Right Pack' backpack, named the 'Right Pack Plus'. The design features BEAMS BOY's signature aesthetic combined with JanSport's classic silhouette, offering new colorways and material choices....more
VF Corporation News • August 1, 2023
VF Corporation Reports First Quarter Fiscal 2024 Results (Indirectly related to JanSport)
VF Corporation, JanSport's parent company, reported its Q1 FY24 financial results. While specific JanSport figures are often consolidated, the overall performance and strategic direction of VF Corp impact JanSport's operations and market strategy. The report highlighted challenges in some segments but ongoing brand-building efforts....more
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