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Jaipur Rugs Group is a renowned Indian social enterprise founded in 1978 by N.K. Chaudhary with a vision to connect rural craftsmanship with global markets. The company specializes in designing, manufacturing, and exporting high-quality, hand-knotted rugs, employing a network of over 40,000 artisans, primarily women, across 600 villages in India. Jaipur Rugs is celebrated for its commitment to ethical and sustainable practices, ensuring fair wages, and providing opportunities for skill development and empowerment within artisan communities. Their business model focuses on preserving ancestral weaving techniques while innovating with contemporary designs. The group has a significant global footprint, exporting to over 60 countries and showcasing its unique 'artisan-to-consumer' philosophy, bringing stories of weavers and the soul of India into homes worldwide.
Serves as the central hub for design innovation, global operations management, artisan network coordination, quality control, and strategic planning for the group.
The headquarters facilitates direct interaction between designers, management, and sometimes artisans. It includes design studios, quality assurance labs, and administrative offices, embodying the company's blend of tradition and modernity.
Characterized by a deep respect for craftsmanship, a collaborative spirit, and a strong social mission. The culture emphasizes ethical practices, empowerment, continuous learning, and a familial connection to its vast network of artisans.
The Jaipur HQ is pivotal as it's the nerve center connecting thousands of rural artisans to global markets, embodying the company's 'grassroots-to-global' philosophy and its commitment to preserving and promoting Indian weaving traditions.
Jaipur Rugs Group has a robust global presence, exporting its handcrafted rugs to over 60 countries. Key international markets include North America (primarily USA and Canada), Europe, Asia (including China and the Middle East), and Australia. Their global functions are supported by strategically located offices, showrooms, and distribution networks. These functions include international sales and marketing, design collaborations with global talent, robust supply chain and logistics management, customer relationship management, and active participation in leading international home furnishing and design trade fairs to showcase new collections and connect with global buyers.
Jaipur Rugs Company Pvt. Ltd., G-250, Mansarovar Industrial Area, Near Galaxy Cinema
Jaipur
Rajasthan
India
Address: Jaipur Living, 1800 Cherokee Parkway, Acworth, GA 30102, USA
To drive growth and brand presence in North America, offering localized support, rapid logistics, and showcasing the latest collections to a vital international market.
Address: Room 302, Building 1, No. 299, Tongxie Road, Changning District, Shanghai, China
To expand Jaipur Rugs' footprint in East Asia, build relationships with local designers, retailers, and direct consumers, and adapt offerings to regional preferences.
Address: Al Sufouh - Al Sufouh 1 - Dubai - United Arab Emirates (Specific showroom address in a design district)
To tap into the lucrative Middle Eastern market, enhance brand visibility, and establish Jaipur Rugs as a premier name in artisanal home decor in the region.
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As of April 2025, Jaipur Rugs' leadership includes:
Jaipur Rugs has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major widely reported C-suite executive hires or departures directly at the Jaipur Rugs Group level in the past 12 months (approximately May 2023 - May 2024). The company's leadership team, which includes members of the founding family and key executives like Gaurav Saraf (appointed CEO of Jaipur Rugs India in March 2023, slightly predating this 12-month window), has demonstrated stability.
Discover the tools Jaipur Rugs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Jaipur Rugs Group and its entities like Jaipur Living likely utilize standard corporate email formats. Common patterns for professional communication typically involve the employee's name and the company domain (jaipurrugs.com or jaipurliving.com).
[first].[last]@jaipurrugs.com (e.g., john.doe@jaipurrugs.com) OR [first_initial][last]@jaipurrugs.com (e.g., jdoe@jaipurrugs.com). For Jaipur Living (US): [first_initial][last]@jaipurliving.com or [first].[last]@jaipurliving.com.
Format
Example (speculative): kavita.chaudhary@jaipurrugs.com
Example
70%
Success rate
Business Standard • April 25, 2024
Jaipur Rugs is strategically strengthening its global presence, with a particular emphasis on expanding in the US and European markets. The company plans to enhance its retail footprint and bolster direct-to-consumer channels, highlighting its unique artisan-connect model and sustainable practices to attract international clientele....more
Elle Decor India • February 7, 2024
Jaipur Rugs has expanded its international retail operations by launching its first flagship store in Dubai, UAE. This new store aims to serve the discerning Middle Eastern market, showcasing its exquisite handcrafted rugs and introducing Indian artisanal luxury to the vibrant region....more
Architectural Digest India • January 18, 2024
Jaipur Rugs announced a collaboration with celebrated architect and designer Ashiesh Shah for a new rug collection titled 'Brahmaand'. This collection is inspired by cosmic and metaphysical themes, masterfully blending traditional Indian weaving techniques with contemporary design aesthetics....more
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