What Does Jaipur Rugs Do?

Total employees1178
HeadquartersJaipur
Founded1978

Jaipur Rugs Group is a renowned Indian social enterprise founded in 1978 by N.K. Chaudhary with a vision to connect rural craftsmanship with global markets. The company specializes in designing, manufacturing, and exporting high-quality, hand-knotted rugs, employing a network of over 40,000 artisans, primarily women, across 600 villages in India. Jaipur Rugs is celebrated for its commitment to ethical and sustainable practices, ensuring fair wages, and providing opportunities for skill development and empowerment within artisan communities. Their business model focuses on preserving ancestral weaving techniques while innovating with contemporary designs. The group has a significant global footprint, exporting to over 60 countries and showcasing its unique 'artisan-to-consumer' philosophy, bringing stories of weavers and the soul of India into homes worldwide.

Where Is Jaipur Rugs's Headquarters?

HQ Function

Serves as the central hub for design innovation, global operations management, artisan network coordination, quality control, and strategic planning for the group.

Notable Features:

The headquarters facilitates direct interaction between designers, management, and sometimes artisans. It includes design studios, quality assurance labs, and administrative offices, embodying the company's blend of tradition and modernity.

Work Culture:

Characterized by a deep respect for craftsmanship, a collaborative spirit, and a strong social mission. The culture emphasizes ethical practices, empowerment, continuous learning, and a familial connection to its vast network of artisans.

HQ Significance:

The Jaipur HQ is pivotal as it's the nerve center connecting thousands of rural artisans to global markets, embodying the company's 'grassroots-to-global' philosophy and its commitment to preserving and promoting Indian weaving traditions.

Values Reflected in HQ: The HQ operations and environment reflect core values of authenticity, artisan empowerment, sustainable practices, design excellence, and a commitment to quality craftsmanship.

Location:

Jaipur Rugs Group has a robust global presence, exporting its handcrafted rugs to over 60 countries. Key international markets include North America (primarily USA and Canada), Europe, Asia (including China and the Middle East), and Australia. Their global functions are supported by strategically located offices, showrooms, and distribution networks. These functions include international sales and marketing, design collaborations with global talent, robust supply chain and logistics management, customer relationship management, and active participation in leading international home furnishing and design trade fairs to showcase new collections and connect with global buyers.

Street Address:

Jaipur Rugs Company Pvt. Ltd., G-250, Mansarovar Industrial Area, Near Galaxy Cinema

City:

Jaipur

State/Province:

Rajasthan

Country:

India

Where Else Does Jaipur Rugs Operate Around the World?

Acworth, Georgia, USA

Address: Jaipur Living, 1800 Cherokee Parkway, Acworth, GA 30102, USA

To drive growth and brand presence in North America, offering localized support, rapid logistics, and showcasing the latest collections to a vital international market.

Shanghai, China

Address: Room 302, Building 1, No. 299, Tongxie Road, Changning District, Shanghai, China

To expand Jaipur Rugs' footprint in East Asia, build relationships with local designers, retailers, and direct consumers, and adapt offerings to regional preferences.

Dubai, UAE

Address: Al Sufouh - Al Sufouh 1 - Dubai - United Arab Emirates (Specific showroom address in a design district)

To tap into the lucrative Middle Eastern market, enhance brand visibility, and establish Jaipur Rugs as a premier name in artisanal home decor in the region.

Buying Intent Signals for Jaipur Rugs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Jaipur Rugs? Meet the Executive Team

As of April 2025, Jaipur Rugs' leadership includes:

Nand Kishore Chaudhary (N.K. Chaudhary) - Founder & Chairman
Asha Chaudhary - CEO, Jaipur Living (North America)
Yogesh Chaudhary - Managing Director, Jaipur Rugs
Gaurav Saraf - CEO, Jaipur Rugs (India)
Kavita Chaudhary - Design Director, Jaipur Rugs
Ruchir Chaudhary - Director - E-commerce & Digital Transformation, Jaipur Rugs

Who's Investing in Jaipur Rugs?

Jaipur Rugs has been backed by several prominent investors over the years, including:

Jaipur Rugs is primarily a family-owned social enterprise. Its growth has been largely organic and self-funded through its business operations. It is not known for significant external equity investors in the traditional venture capital or private equity sense, focusing instead on sustainable growth and social impact alongside profitability.

What Leadership Changes Has Jaipur Rugs Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major widely reported C-suite executive hires or departures directly at the Jaipur Rugs Group level in the past 12 months (approximately May 2023 - May 2024). The company's leadership team, which includes members of the founding family and key executives like Gaurav Saraf (appointed CEO of Jaipur Rugs India in March 2023, slightly predating this 12-month window), has demonstrated stability.

What Technology (Tech Stack) Is Used byJaipur Rugs?

Discover the tools Jaipur Rugs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Jaipur Rugs Email Formats and Examples

Jaipur Rugs Group and its entities like Jaipur Living likely utilize standard corporate email formats. Common patterns for professional communication typically involve the employee's name and the company domain (jaipurrugs.com or jaipurliving.com).

[first].[last]@jaipurrugs.com (e.g., john.doe@jaipurrugs.com) OR [first_initial][last]@jaipurrugs.com (e.g., jdoe@jaipurrugs.com). For Jaipur Living (US): [first_initial][last]@jaipurliving.com or [first].[last]@jaipurliving.com.

Format

Example (speculative): kavita.chaudhary@jaipurrugs.com

Example

70%

Success rate

What's the Latest News About Jaipur Rugs?

Business StandardApril 25, 2024

Jaipur Rugs weaves global expansion with focus on US, European markets

Jaipur Rugs is strategically strengthening its global presence, with a particular emphasis on expanding in the US and European markets. The company plans to enhance its retail footprint and bolster direct-to-consumer channels, highlighting its unique artisan-connect model and sustainable practices to attract international clientele....more

Elle Decor IndiaFebruary 7, 2024

Jaipur Rugs unveils its first-ever store in Dubai

Jaipur Rugs has expanded its international retail operations by launching its first flagship store in Dubai, UAE. This new store aims to serve the discerning Middle Eastern market, showcasing its exquisite handcrafted rugs and introducing Indian artisanal luxury to the vibrant region....more

Architectural Digest IndiaJanuary 18, 2024

Jaipur Rugs collabs with Ashiesh Shah for a new collection 'Brahmaand'

Jaipur Rugs announced a collaboration with celebrated architect and designer Ashiesh Shah for a new rug collection titled 'Brahmaand'. This collection is inspired by cosmic and metaphysical themes, masterfully blending traditional Indian weaving techniques with contemporary design aesthetics....more

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