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Jacobs Media is a prominent media consulting, research, and marketing firm with a strong focus on the radio broadcasting industry and the evolving digital media landscape. Founded in 1983 by Fred Jacobs, the company is widely recognized for its influential 'Techsurvey,' an annual study that tracks media consumption habits and technology adoption among radio listeners in North America. Jacobs Media provides strategic advice, audience research, digital strategy development, and talent coaching to help radio stations and media companies adapt to new technologies, engage audiences more effectively, and build stronger brands. They are known for their deep understanding of the radio audience and their ability to translate research into actionable strategies for their clients.
The headquarters serves as the primary hub for strategic planning, research analysis (including Techsurvey development), client consultations, and administrative operations.
The office is likely a professional suite within a commercial building, designed to facilitate collaborative work, client meetings, and presentations. It would be equipped with modern communication and research tools.
Jacobs Media fosters a culture of expertise, innovation, and client-focused service. The environment is likely collaborative, encouraging deep dives into media trends and data-driven insights, with a passion for radio and its future.
This location is central to Jacobs Media's operations, from where they have guided numerous radio stations and media organizations across North America for decades, significantly influencing industry practices and digital adoption.
While primarily focused on the North American market (USA and Canada), Jacobs Media's research, especially Techsurvey, and its consulting principles are recognized and referenced by media professionals globally. They frequently speak at international conferences and their insights on digital transformation in radio have a worldwide audience. They support functions such as market research, strategic consulting, digital media strategy, and content development for their clients, often with implications that resonate beyond local markets.
31500 Northwestern Hwy, Suite 160
Bingham Farms
MI
USA
Address: N/A (Remote workforce components)
Supports national and international client base through flexible, remote expertise, enabling direct engagement with regional markets and specific client needs without fixed branch offices. This model allows for talent acquisition from a broader pool.
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As of April 2025, Jacobs Media' leadership includes:
Jacobs Media has been backed by several prominent investors over the years, including:
Jacobs Media has a stable, long-standing core executive team. Public announcements regarding executive hires or exits are infrequent. The company typically highlights new consultants joining the broader team or strategic partnerships rather than changes at the top executive level.
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Jacobs Media commonly uses the email format of [first name] followed by @jacobsmedia.com. This is a typical pattern for many companies of its size.
[first]@jacobsmedia.com
Format
fred@jacobsmedia.com
Example
90%
Success rate
Jacobs Media Blog • May 23, 2024
Jacobs Media has made the full presentation video of Techsurvey 2024 available, offering comprehensive insights into the latest media consumption trends and technology adoption by radio audiences. The survey covers topics like podcasting, smart speakers, in-car media usage, and social media habits....more
Jacobs Media Blog • May 14, 2024
Jacobs Media announced a special webinar focusing on the intersection of Artificial Intelligence and the radio industry. The session, led by Fred Jacobs and Seth Resler, aims to explore AI's potential impacts and applications for broadcasters....more
Jacobs Media Strategies • April 8, 2024
Jacobs Media Strategies announced the addition of veteran radio programmer Chris Firmage to its consulting team. Firmage brings extensive experience in various formats and markets to the company....more
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