What Does Izenda Do?

Total employees18
HeadquartersAtlanta
Founded2002

Izenda was a software company specializing in embedded business intelligence (BI) and self-service analytics. Their platform allowed Independent Software Vendors (ISVs) and enterprises to integrate reporting, dashboards, and data visualization capabilities directly into their existing applications, empowering end-users with ad-hoc reporting and data exploration. Izenda focused on providing a highly extensible and customizable solution for a seamless user experience. In 2018, Izenda was acquired by Logi Analytics. Subsequently, in 2021, Logi Analytics, including the Izenda technology, was acquired by insightsoftware, where its capabilities are now part of a broader suite of financial and operational reporting tools.

Where Is Izenda's Headquarters?

HQ Function

Served as the primary center for research and development, product management, sales, marketing, and customer support operations for Izenda's embedded analytics platform.

Notable Features:

Likely a modern office space within a tech-focused business park, designed to facilitate agile development and cross-departmental collaboration.

Work Culture:

As a company focused on innovation in analytics, Izenda's culture likely emphasized collaboration, customer-centricity, and technical excellence, fostering an environment for creating cutting-edge BI solutions.

HQ Significance:

The Atlanta HQ was pivotal in establishing Izenda as a recognized name in the embedded analytics market, driving its growth and product innovation until its acquisition.

Values Reflected in HQ: The headquarters would have aimed to reflect values such as innovation, agility, and a focus on enabling data-driven decision-making for its clients.

Location:

While Izenda as an independent entity primarily focused on the North American market, it served customers globally. Now, as part of insightsoftware, its technology is supported by insightsoftware's extensive global footprint, which includes offices and operations across North America, Europe, Asia-Pacific, and Latin America, catering to a diverse international client base across various industries.

Street Address:

400 Interstate N Pkwy SE, Suite 1050

City:

Atlanta

State/Province:

GA

Country:

USA

Where Else Does Izenda Operate Around the World?

No additional office locations available.

Buying Intent Signals for Izenda

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Izenda? Meet the Executive Team

As of April 2025, Izenda' leadership includes:

Lee Nagel - Founder & Former CEO
Dawn Russell - Former COO
Scott Syncerek - Former VP of Sales

Who's Investing in Izenda?

Izenda has been backed by several prominent investors over the years, including:

Primarily bootstrapped/Privately funded prior to acquisition. Publicly disclosed major venture capital rounds are not prominent.

What Leadership Changes Has Izenda Seen Recently?

Hire0
Exits0

As Izenda was acquired by Logi Analytics in 2018, and Logi Analytics by insightsoftware in 2021, there are no Izenda-specific executive hires or exits in the last 12 months. Any such changes would occur at the insightsoftware leadership level.

What Technology (Tech Stack) Is Used byIzenda?

Discover the tools Izenda uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Izenda Email Formats and Examples

Prior to its acquisition, Izenda likely used common corporate email formats. Communications related to Izenda's technology now route through insightsoftware.

[first_initial][last]@izenda.com or [first].[last]@izenda.com

Format

jdoe@izenda.com

Example

25%

Success rate

What's the Latest News About Izenda?

Logi Analytics Press Release (via PR Newswire)September 19, 2018

Logi Analytics Acquires Izenda

Logi Analytics, the leading embedded analytics platform, announced today it has acquired Izenda, a self-service business intelligence (BI) and reporting platform. The combination enhances Logi's capabilities for application teams to deliver self-service analytics to their end users....more

insightsoftware Press ReleaseApril 06, 2021

insightsoftware Announces Acquisition of Logi Analytics

insightsoftware, a global provider of enterprise software solutions for the Office of the CFO, today announced it has acquired Logi Analytics, a leader in embedded analytics. This acquisition significantly expands insightsoftware's portfolio of embedded analytics and BI solutions, incorporating Izenda's technology as part of the Logi Analytics platform....more

Izenda Blog (archived content)February 27, 2017

Izenda Named a Leader in Embedded Business Intelligence by G2 Crowd

Izenda was recognized as a Leader in the G2 Crowd Grid for Embedded Business Intelligence based on receiving a high Customer Satisfaction score and having a large Market Presence. Users praised Izenda for its ease of integration and robust self-service capabilities....more

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