Ivy City Co. is an online women's and children's dress brand renowned for its beautiful, high-quality designs, with a special focus on 'mommy and me' matching outfits. Founded in 2015 by Natasha Thomas, Whitney Smith, and Madeline Becker, the company offers a wide array of dresses for various occasions, emphasizing feminine aesthetics, inclusive sizing, and unique, custom-designed fabrics and prints. They aim to create memorable moments and empower women and girls through their apparel, operating primarily through their e-commerce platform ivycityco.com.
The headquarters accommodates the company's core functions including dress design and development, marketing strategy, e-commerce operations, customer service management, and overall business administration for the global brand.
While specific details are not extensively publicized, the headquarters likely features modern office amenities, dedicated spaces for design and creative collaboration, and potentially an in-house photo studio for product shoots, reflecting their fashion-forward brand.
Ivy City Co.'s headquarters fosters a creative, collaborative, and female-empowerment-focused work environment. The culture likely emphasizes teamwork, passion for fashion and design, and a commitment to the brand's mission of creating beautiful, high-quality dresses that make women and children feel special.
The Salt Lake City headquarters is significant as the birthplace and central nervous system of Ivy City Co., where the brand's vision is conceptualized and executed, driving its growth in the competitive e-commerce fashion market.
While headquartered in the US, Ivy City Co. has established a global presence through its robust e-commerce platform, shipping its distinctive dresses to customers in numerous countries worldwide. Their international reach is supported by global shipping logistics, targeted online marketing campaigns, and a customer service team equipped to handle international inquiries. The brand actively engages with a global community of customers and influencers, extending its unique 'mommy and me' fashion concept across borders.
1800 S West Temple, Suite 200
Salt Lake City
UT
USA
Address: Ivy City Co. primarily centralizes its office operations at its Salt Lake City headquarters.
Focused on efficient national and international distribution of their apparel products from a central operational base.
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As of April 2025, Ivy City Co.' leadership includes:
Ivy City Co. has been backed by several prominent investors over the years, including:
There have been no major, publicly announced executive new hires or exits at Ivy City Co. in the last 12 months. The founding team continues to lead the company's strategic direction and growth.
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Ivy City Co. likely uses standard professional email formats for its corporate communication. While specific internal formats are not publicly listed, common patterns for companies of this nature include [first_name]@ivycityco.com or [first_initial][last_name]@ivycityco.com. Their primary public-facing email for customer service is hello@ivycityco.com.
[first_name]@ivycityco.com or [first_initial][last_name]@ivycityco.com
Format
example: natasha@ivycityco.com or nthomas@ivycityco.com
Example
70%
Success rate
Multiple Outlets incl. Good Morning America • August 2023
Ivy City Co. collaborated with Disney to release a highly anticipated special collection of 'mommy and me' dresses inspired by iconic Disney Princesses. The collection was met with enthusiasm from fans, significantly boosting brand visibility and reinforcing its niche in themed family apparel....more
Forbes • June 1, 2023
Ivy City Co. founders Natasha Thomas, Whitney Smith, and Madeline Becker were profiled in Forbes, sharing their inspiring journey of bootstrapping the company from an idea into a thriving multi-million dollar e-commerce dress brand, celebrated for its unique designs and inclusive approach....more
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