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Ivy City Co.'s Overview

Total employees57
HeadquartersSalt Lake City
Founded2015

Ivy City Co. is an online women's and children's dress brand renowned for its beautiful, high-quality designs, with a special focus on 'mommy and me' matching outfits. Founded in 2015 by Natasha Thomas, Whitney Smith, and Madeline Becker, the company offers a wide array of dresses for various occasions, emphasizing feminine aesthetics, inclusive sizing, and unique, custom-designed fabrics and prints. They aim to create memorable moments and empower women and girls through their apparel, operating primarily through their e-commerce platform ivycityco.com.

Where is Ivy City Co.'s Headquarters?

HQ Function

The headquarters accommodates the company's core functions including dress design and development, marketing strategy, e-commerce operations, customer service management, and overall business administration for the global brand.

Notable Features:

While specific details are not extensively publicized, the headquarters likely features modern office amenities, dedicated spaces for design and creative collaboration, and potentially an in-house photo studio for product shoots, reflecting their fashion-forward brand.

Work Culture:

Ivy City Co.'s headquarters fosters a creative, collaborative, and female-empowerment-focused work environment. The culture likely emphasizes teamwork, passion for fashion and design, and a commitment to the brand's mission of creating beautiful, high-quality dresses that make women and children feel special.

HQ Significance:

The Salt Lake City headquarters is significant as the birthplace and central nervous system of Ivy City Co., where the brand's vision is conceptualized and executed, driving its growth in the competitive e-commerce fashion market.

Values Reflected in HQ: The headquarters likely reflects Ivy City Co.'s core values of quality craftsmanship, inclusivity in design (catering to various body types and mother-daughter matching), customer focus, and a celebration of femininity and family.

Location:

While headquartered in the US, Ivy City Co. has established a global presence through its robust e-commerce platform, shipping its distinctive dresses to customers in numerous countries worldwide. Their international reach is supported by global shipping logistics, targeted online marketing campaigns, and a customer service team equipped to handle international inquiries. The brand actively engages with a global community of customers and influencers, extending its unique 'mommy and me' fashion concept across borders.

Street Address:

1800 S West Temple, Suite 200

City:

Salt Lake City

State/Province:

UT

Country:

USA

Ivy City Co.'s Global Presence

N/A - Operations Centralized

Address: Ivy City Co. primarily centralizes its office operations at its Salt Lake City headquarters.

Focused on efficient national and international distribution of their apparel products from a central operational base.

Buying Intent Signals for Ivy City Co.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Ivy City Co.

As of April 2025, Ivy City Co.' leadership includes:

Natasha Thomas - Co-Founder & CEO
Whitney Smith - Co-Founder & CCO (Chief Creative Officer)
Madeline Becker - Co-Founder & COO (Chief Operations Officer)

Investors of Ivy City Co.

Ivy City Co. has been backed by several prominent investors over the years, including:

Ivy City Co. is primarily a bootstrapped company, self-funded by its founders. They have focused on organic growth and reinvestment of profits rather than seeking external venture capital or private equity funding according to public reports.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major, publicly announced executive new hires or exits at Ivy City Co. in the last 12 months. The founding team continues to lead the company's strategic direction and growth.

Technology (Tech Stack) used by Ivy City Co.

Discover the tools Ivy City Co. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ivy City Co. Email Formats and Examples

Ivy City Co. likely uses standard professional email formats for its corporate communication. While specific internal formats are not publicly listed, common patterns for companies of this nature include [first_name]@ivycityco.com or [first_initial][last_name]@ivycityco.com. Their primary public-facing email for customer service is hello@ivycityco.com.

[first_name]@ivycityco.com or [first_initial][last_name]@ivycityco.com

Format

example: natasha@ivycityco.com or nthomas@ivycityco.com

Example

70%

Success rate

News and media

Multiple Outlets incl. Good Morning AmericaAugust 2023

Ivy City Co. Launches Enchanting Disney Princess 'Mommy and Me' Collection

Ivy City Co. collaborated with Disney to release a highly anticipated special collection of 'mommy and me' dresses inspired by iconic Disney Princesses. The collection was met with enthusiasm from fans, significantly boosting brand visibility and reinforcing its niche in themed family apparel....more

ForbesJune 1, 2023

Forbes Features Ivy City Co. Founders on Building a Multi-Million Dollar Brand

Ivy City Co. founders Natasha Thomas, Whitney Smith, and Madeline Becker were profiled in Forbes, sharing their inspiring journey of bootstrapping the company from an idea into a thriving multi-million dollar e-commerce dress brand, celebrated for its unique designs and inclusive approach....more

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