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Ivatherm is a Romanian dermo-cosmetic company founded in 2005 by Dr. Rucsandra Hurezeanu. The company is dedicated to creating effective and well-tolerated skincare products, particularly for sensitive skin, utilizing the unique properties of Herculane Thermal Water, sourced from a protected natural reservation in Romania. Ivatherm combines this natural resource with modern scientific research and innovative active ingredients to address various skin concerns. The brand is recognized for its dermatological expertise and commitment to quality, offering a range of products including facial care, body care, and sun protection. Acquired by the Spanish group Puig in 2019, Ivatherm continues to expand its presence both locally and internationally.
The headquarters serve as the central hub for Ivatherm's operations, including administration, research and development, product formulation, marketing strategy, and international sales coordination.
The facility likely includes modern office spaces and state-of-the-art laboratories for dermatological research, quality control, and development of new dermo-cosmetic formulations.
Ivatherm fosters a work culture centered on scientific rigor, innovation in skincare, and a passion for dermatology. There's an emphasis on collaboration, expertise, and a commitment to creating high-quality, effective products for sensitive skin.
The Bucharest headquarters is significant as the birthplace of the brand, where the unique Romanian Herculane Thermal Water's benefits are researched and translated into dermo-cosmetic solutions. It's central to maintaining brand identity and R&D focus, even as part of the larger Puig group.
Ivatherm products are available in over 15 countries worldwide. Key functions supported globally include sales, marketing, distribution, and customer support, often managed in collaboration with local partners and leveraging the Puig international network. This global reach allows Ivatherm to bring its Herculane Thermal Water-based dermo-cosmetics to a diverse international clientele seeking solutions for sensitive skin.
Strada Turnu Măgurele, Nr. 270B, Sector 4
București
Bucharest
Romania
Address: N/A (Operations managed through a network of international distributors and Puig regional structures)
To ensure availability and brand visibility of Ivatherm products in key international markets across Europe, Asia, and the Middle East, tailoring approaches to local consumer needs and regulatory environments.
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As of April 2025, Ivatherm' leadership includes:
Ivatherm has been backed by several prominent investors over the years, including:
No major public announcements regarding new executive hires or departures specifically for the Ivatherm brand team have been noted in the last 12 months. The leadership, spearheaded by founder Rucsandra Hurezeanu, appears stable within the Puig organization.
Discover the tools Ivatherm uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for companies like Ivatherm typically involve combinations of the employee's first name and last name. While the exact format can vary, a likely structure is [first_initial][last]@[domain] or [first].[last]@[domain].
A common format is [first].[last]@ivatherm.com or [first_initial][last]@ivatherm.com.
Format
example.person@ivatherm.com
Example
75%
Success rate
Forbes Romania • May 9, 2024
Forbes Romania featured Ivatherm founder Rucsandra Hurezeanu in a cover story discussing her entrepreneurial journey, the values underpinning Ivatherm, and the courage required to build and sustain a successful business in the competitive cosmetics industry....more
Ziarul Financiar • May 24, 2023
Ivatherm, the Romanian dermo-cosmetics producer acquired by Puig, reported a 20% increase in turnover for 2022, reaching RON 46.6 million. This growth underscores the brand's strong market performance and continued expansion following its acquisition....more
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