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It Works! Global
What Does It Works! Global Do?
It Works! Global is an international direct sales company specializing in beauty, nutrition, and lifestyle products. Founded in 2001 by Mark Pentecost, the company is known for its flagship product, the 'Ultimate Body Applicator' (a body wrap), and has since expanded its portfolio to include skincare, dietary supplements, essential oils, and weight management solutions. It Works! operates on a multi-level marketing (MLM) model, empowering independent distributors worldwide to build their own businesses by selling products and recruiting new distributors. The company emphasizes a culture of entrepreneurship, personal development, and community, often summarized by their motto 'Friendships, Fun, and Freedom'.
Where Is It Works! Global's Headquarters?
HQ Function
The headquarters serves as the central command for all corporate operations, including product research and development, global marketing strategy, international expansion initiatives, and comprehensive support for its worldwide network of independent distributors.
Notable Features:
The facility is a modern, waterfront building designed to foster creativity and collaboration. It reportedly includes amenities reflecting the company's wellness focus, such as a gym, and is known for its distinctive architectural design with expansive river views. Some anecdotal reports mention unique features like an indoor slide.
Work Culture:
The work culture at It Works! Global headquarters is often characterized as high-energy, dynamic, and motivational, aiming to cultivate a 'family-like' atmosphere. There is a strong emphasis on teamwork, innovation, achieving growth objectives, and celebrating success, consistent with its direct selling industry ethos.
HQ Significance:
The Palmetto headquarters is a symbol of the company's substantial growth from its origins to a global enterprise. It acts as the primary hub for strategic decision-making, operational management, and brand stewardship for the It Works! worldwide business.
Values Reflected in HQ: The headquarters' design, amenities, and energetic atmosphere aim to embody core company values such as 'Friendship, Fun, and Freedom,' a commitment to health and wellness, entrepreneurial spirit, and community building.
Location:
It Works! Global has cultivated a substantial international presence, operating through a network of independent distributors in numerous countries across North America, Europe, Asia-Pacific, and Latin America. The company's global functions are supported by regional offices and include strategic international market expansion, development of localized product offerings and marketing campaigns, multilingual customer and distributor support, management of international logistics and supply chains, and ensuring rigorous compliance with diverse regulatory landscapes pertinent to the health, wellness, and direct selling sectors worldwide.
Street Address:
908 Riverside Dr
City:
Palmetto
State/Province:
Florida
Country:
USA
Where Else Does It Works! Global Operate Around the World?
Dublin, Ireland
Address: General regional office, specific street address not publicly detailed. Operates as It Works! Marketing International Unlimited Company.
Facilitates European expansion and provides localized support for the growing network of independent distributors across various European countries.
Zoetermeer, Netherlands
Address: Rokkeveenseweg Zuid 170, 2718 EZ Zoetermeer, Netherlands (as per business registry for It Works! EU B.V.)
Supports product distribution, customer service operations, and business development activities within the EU, ensuring adherence to regional trade agreements and consumer protection laws.
Gold Coast, Queensland, Australia
Address: General regional office supporting Oceania; specific street address not readily public. Operates as It Works! Australia Pty Ltd.
Drives business growth and enhances brand presence in the Asia-Pacific market, adapting global product offerings and business strategies to local consumer preferences and regulatory frameworks.
Buying Intent Signals for It Works! Global
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading It Works! Global? Meet the Executive Team
As of April 2025, It Works! Global' leadership includes:
Who's Investing in It Works! Global?
It Works! Global has been backed by several prominent investors over the years, including:
What Leadership Changes Has It Works! Global Seen Recently?
In the last 12 months (approx. May 2023 - May 2024), It Works! Global appointed Sheri D. Ledbetter as Chief People Officer. Significant leadership transitions, including Kindsey Pentecost's appointment as CEO and Chris Wood as CFO, occurred in early 2023, just prior to this 12-month window, alongside some notable senior leadership departures during that earlier period as the company realigned its strategic focus.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byIt Works! Global?
Discover the tools It Works! Global uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
It Works! Global Email Formats and Examples
It Works! Global generally uses standard corporate email address formats. The most common pattern likely involves a combination of the employee's first name initial and last name, followed by the '@itworks.com' domain.
itworks.com uses [first_initial][last]@itworks.com
Format
kpentecost@itworks.com
Example
75%
Success rate
What's the Latest News About It Works! Global?
LinkedIn / Company Announcement • April 10, 2024
It Works! Global Appoints Sheri D. Ledbetter as Chief People Officer
It Works! Global announced the appointment of Sheri D. Ledbetter as its new Chief People Officer in April 2024. Ledbetter brings significant experience in human resources leadership and talent management to the wellness and beauty company, and is set to lead HR strategy and foster company culture initiatives....more
Direct Selling News • January 18, 2023
It Works! Names Kindsey Pentecost CEO
It Works! has appointed Kindsey Pentecost as its new Chief Executive Officer. She succeeds her father, Mark Pentecost, who founded the company in 2001 and will now serve as Chairman of the Board. Kindsey Pentecost, who previously held the role of Chief Marketing Officer, has been with It Works! for over a decade, contributing significantly to its brand and market presence....more
PR Newswire / Company Announcement • February 21, 2023
It Works! Welcomes Chris Wood as Chief Financial Officer
It Works! announced that Chris Wood has joined the company as its new Chief Financial Officer. Wood brings over 20 years of experience in finance and accounting, including roles in direct sales and consumer products industries. He will oversee all financial operations for the global company....more
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