IT Cosmetics
IT Cosmetics's Overview
IT Cosmetics is a global beauty brand that develops and sells problem-solving makeup and skincare products. Co-founded by Jamie Kern Lima, the brand focuses on creating clinically proven, innovative formulas infused with skin-loving ingredients, often developed in collaboration with plastic surgeons and dermatologists. Their mission is to empower everyone to feel confident with products that provide real results for various skin concerns like redness, pores, and wrinkles. IT Cosmetics is known for bestsellers like CC+ Cream and Bye Bye Under Eye Concealer and is committed to being cruelty-free. The brand was acquired by L'Oréal in 2016.
Where is IT Cosmetics's Headquarters?
HQ Function
Serves as the central hub for L'Oréal USA operations, encompassing brand management, marketing strategy, research liaison, and corporate functions for its portfolio of brands, including IT Cosmetics.
Notable Features:
State-of-the-art facility located in the prominent Hudson Yards development, designed to foster collaboration and innovation. The building is LEED Gold certified, reflecting a commitment to sustainability.
Work Culture:
A dynamic, fast-paced, and collaborative environment, characteristic of L'Oréal's global leadership in the beauty industry. There is a strong emphasis on innovation, consumer-centric strategies, diversity, and inclusion.
HQ Significance:
The New York City headquarters provides a strategic advantage due to its location in a major global business, media, and fashion hub. This facilitates talent acquisition, key partnerships, and responsiveness to market trends for L'Oréal's brands like IT Cosmetics.
Values Reflected in HQ: The headquarters reflects L'Oréal's core values of innovation, excellence, sustainability (evidenced by LEED certification), collaboration, and a forward-looking approach to the beauty industry.
Location:
IT Cosmetics products are available in numerous countries across North America, Europe, Asia-Pacific, Latin America, and the Middle East. The brand leverages L'Oréal's extensive global distribution network, selling through major beauty retailers such as Sephora, Ulta Beauty, Douglas, Mecca, and department stores, as well as via e-commerce channels, including its own websites and television shopping networks like QVC and TSC. This global infrastructure supports international marketing, localized product adaptation, supply chain management, and retail operations, enabling IT Cosmetics to reach a diverse worldwide customer base.
Street Address:
10 Hudson Yards
City:
New York
State/Province:
NY
Country:
USA
IT Cosmetics's Global Presence
Clichy, France
Address: 41 Rue Martre, 92110 Clichy, France
Drives global innovation, brand development strategy, and international market coherence. Supports IT Cosmetics' presence and growth in markets outside North America.
London, United Kingdom
Address: 255 Hammersmith Road, London, W6 8AZ, UK
Adapts global brand strategies to local consumer preferences, manages relationships with key retailers (e.g., Selfridges, Boots, Cult Beauty), and drives brand growth in the UK and Irish beauty sector.
Montreal, Quebec, Canada
Address: 1500 Robert-Bourassa Boulevard, Suite 600, Montreal, QC H3A 3S7, Canada
Catering to the Canadian consumer base, managing national retail partnerships (e.g., Sephora Canada, Shoppers Drug Mart), and executing localized marketing campaigns for IT Cosmetics.
Buying Intent Signals for IT Cosmetics
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of IT Cosmetics
As of April 2025, IT Cosmetics' leadership includes:
Investors of IT Cosmetics
IT Cosmetics has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, a key leadership appointment relevant to IT Cosmetics was Silvia Galfo becoming Global Brand President. L'Oréal often makes strategic leadership shuffles across its brand portfolio.
New Appointments:
Technology (Tech Stack) used by IT Cosmetics
Discover the tools IT Cosmetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
IT Cosmetics Email Formats and Examples
As IT Cosmetics is a brand within L'Oréal, corporate email addresses for employees working on the brand typically follow L'Oréal's standard formats. Customer service and direct brand communications might use an @itcosmetics.com domain, but internal and corporate roles generally utilize @loreal.com.
Common L'Oréal formats include: [first].[last]@loreal.com or [first_initial][last]@loreal.com.
Format
Example: jane.doe@loreal.com or jdoe@loreal.com.
Example
80%
Success rate
News and media
PR Newswire • January 9, 2024
IT Cosmetics Unveils New Confidence in an Eye Cream With 2% Super Peptide Concentrate
IT Cosmetics announced the launch of its new Confidence in an Eye Cream, reformulated with a 2% Super Peptide Concentrate. The product aims to address multiple signs of eye aging, including crow's feet, dark circles, lack of firmness, and dryness, promising visible results....more
PR Newswire • August 1, 2023
IT Cosmetics Celebrates 15 Years of Changing the Beauty Industry
IT Cosmetics marked its 15th anniversary, reflecting on its journey from a problem-solving beauty brand, founded by Jamie Kern Lima to address her own skin concerns, to a global industry leader under L'Oréal. The celebration highlighted its commitment to empowering consumers with confidence-boosting products....more
WWD (Women's Wear Daily) • May 4, 2023
IT Cosmetics Taps Silvia Galfo as Global Brand President
L'Oréal appointed Silvia Galfo as the new global brand president for IT Cosmetics. Galfo, who previously led L'Oréal's luxe division in the U.K. and Ireland, succeeded Patrick Kullenberg in this role, aiming to further drive the brand's global growth....more
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