What Does Isobar Do?

Total employees1226
HeadquartersLondon
FoundedN/A

Isobar was a global digital agency renowned for transforming businesses and brands through the creative use of digital. Founded in 2004, Isobar delivered experience-led transformation, powered by creativity. In June 2022, Isobar merged with DentsuMB and other Dentsu creative agencies to form Dentsu Creative, a global creative network designed to deliver 'Modern Creativity' for clients. Dentsu Creative aims to transform brands and businesses through the power of creativity, by connecting talent and capabilities across media, CXM (Customer Experience Management), and creative services. Isobar's legacy in digital innovation, experience design, and creative technology now forms a core part of Dentsu Creative's offering.

Where Is Isobar's Headquarters?

HQ Function

Serves as a major operational and creative hub for Dentsu Creative in the EMEA region and globally, housing various departments including strategy, creative, technology, and client services. It's a center for developing and delivering innovative digital experiences and marketing solutions.

Notable Features:

Located in Regent's Place, a modern campus known for its sustainable design and vibrant business community. The office features contemporary workspaces designed for collaboration and creativity, advanced technology infrastructure, and client presentation suites.

Work Culture:

As part of Dentsu Creative, the work culture emphasizes 'Modern Creativity,' collaboration, innovation, and a focus on delivering impactful solutions. It fosters a dynamic environment where diverse talents in strategy, design, and technology converge, reflecting Dentsu's values of client-centricity, integrity, and pioneering spirit.

HQ Significance:

This London location is significant as it represents Dentsu Creative's strong presence in one of the world's leading advertising and technology centers. It acts as a nerve center for many international client accounts and a hub for talent development, continuing the innovative spirit of legacy agencies like Isobar.

Values Reflected in HQ: The office design and operations likely reflect values such as innovation, collaboration, sustainability, and a people-first approach, aiming to inspire creativity and efficient teamwork.

Location:

As part of Dentsu Creative, the capabilities formerly associated with Isobar are supported globally across a vast network. Dentsu Creative operates in numerous countries across the Americas, EMEA, and APAC. Functions supported globally include: digital strategy and transformation, creative ideation and campaign execution, brand building, customer experience (CX) design, data analytics and insights, commerce solutions (e-commerce, DTC), content creation, technology development (web, mobile, emerging tech), and media integration. This global footprint allows Dentsu Creative to serve multinational clients with consistent quality and localized relevance.

Street Address:

10 Triton Street, Regent's Place

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Isobar Operate Around the World?

New York, NY, USA

Address: 1166 Avenue of the Americas, New York, NY 10036, USA (Dentsu New York Office)

Drives creative and digital excellence for the North American market, connecting global strategies with local market insights and execution.

Shanghai, China

Address: 31/F, Henderson Metropolitan, 155 Tian Jin Road, Huangpu District, Shanghai 200001 (Dentsu Shanghai Office)

Serves as a strategic center for understanding and navigating the rapidly evolving digital landscape in China and APAC, delivering culturally relevant creative solutions.

Tokyo, Japan

Address: 1-8-1, Higashi-shimbashi, Minato-ku, Tokyo 105-7001, Japan (Dentsu Group Inc. HQ)

Global headquarters of the parent company, driving overall group strategy, R&D, and providing deep expertise in the Japanese market while connecting to global network operations.

Buying Intent Signals for Isobar

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Isobar? Meet the Executive Team

As of April 2025, Isobar' leadership includes:

Hiroshi Igarashi - President & CEO, Dentsu Group Inc.
Yasuharu Sasaki - Global Chief Creative Officer, Dentsu Group Inc.
Michael Komasinski - Global CEO, Merkle & Dentsu CXM Service Line Lead
Nnenna Ilomechina - Global Chief Operating Officer, Dentsu Group Inc.
Dominic Shine - Group Chief Technology Officer, Dentsu Group Inc.

Who's Investing in Isobar?

Isobar has been backed by several prominent investors over the years, including:

Dentsu Group Inc. (Publicly traded: TYO: 4324)

What Leadership Changes Has Isobar Seen Recently?

Hire3
Exits1

Dentsu has seen several key leadership changes and appointments in the last 12-18 months aimed at strengthening its global operations, creative capabilities, and technology focus, impacting the network that includes the former Isobar teams.

Departures

Fred Levron, Fred Levron departed from his role as Global Chief Creative Officer of Dentsu Creative.

New Appointments:

Nnenna Ilomechina, Nnenna Ilomechina appointed as Global Chief Operating Officer for Dentsu Group Inc.
Dominic Shine, Dominic Shine appointed as Group Chief Technology Officer for Dentsu Group Inc.
Haruki Katayama, Haruki Katayama appointed as Global Chief M&A Strategy Officer for Dentsu Group Inc.

What Technology (Tech Stack) Is Used byIsobar?

Discover the tools Isobar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Isobar Email Formats and Examples

While Isobar is now part of Dentsu Creative, email communications would follow Dentsu's corporate email format. The most common format used by Dentsu globally is `firstname.lastname@dentsu.com`. Variations might exist regionally or for specific divisions like Dentsu Creative (e.g., `firstname.lastname@dentsucreative.com`), but the Dentsu.com domain is primary for the group.

firstname.lastname@dentsu.com

Format

jane.doe@dentsu.com

Example

85%

Success rate

What's the Latest News About Isobar?

AdweekJune 4, 2024

Dentsu Creative Bolsters Commerce and CX Offering With New Practice

Dentsu Creative announced the launch of a new integrated practice focused on commerce and customer experience (CX), aiming to help clients navigate the evolving landscape of digital retail and customer engagement. This continues the legacy of Isobar's strength in experience and commerce....more

Campaign USMay 21, 2024

Dentsu Creative names Rafa Rizuto chief creative officer for US Hispanic and LATAM

Dentsu Creative appointed Rafael 'Rafa' Rizuto as its chief creative officer for the U.S. Hispanic and LATAM markets. This move aims to bolster Dentsu Creative's capabilities in these growing regions, leveraging Rizuto's award-winning experience....more

The DrumApril 17, 2024

Dentsu Creative celebrates ‘Modern Creativity’ with global brand refresh

Dentsu Creative unveiled a global brand refresh, including a new visual identity and a refined articulation of its 'Modern Creativity' proposition. This is nearly two years after its formation from the merger of DentsuMB and Isobar....more

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