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ironSource
What Does ironSource Do?
ironSource, now a key part of Unity Technologies following their merger in November 2022, is a leading business platform that empowers mobile content creators to turn their apps into scalable, successful businesses. It provides comprehensive solutions for app monetization, user acquisition, analytics, and creative production, primarily serving game and app developers. Its tools help developers launch, grow, and monetize their creations within the app economy. ironSource's capabilities are now primarily integrated into Unity's 'Grow' solutions pillar.
Where Is ironSource's Headquarters?
HQ Function
Serves as a major R&D, product development, and operational center for Unity's Grow solutions, particularly for mobile app monetization and user acquisition technologies inherited from ironSource.
Notable Features:
Modern office spaces designed for collaboration and innovation, located in a prominent business tower, reflecting Tel Aviv's vibrant tech scene.
Work Culture:
Dynamic, fast-paced, and data-driven, fostering innovation and teamwork. It inherits ironSource's entrepreneurial spirit combined with Unity's broader creator-focused culture.
HQ Significance:
Historically the global headquarters of ironSource, it remains a critical center for talent and development for Unity's mobile app growth and monetization services, and a significant part of Unity's presence in Israel.
Values Reflected in HQ: Innovation, technological advancement, global collaboration, and data-driven decision-making. The Tel Aviv hub embodies the high-tech, entrepreneurial spirit characteristic of ironSource and now contributing to Unity's growth.
Location:
As part of Unity, the former ironSource operations contribute to a global presence supporting app and game developers worldwide. Key functions supported globally include research and development (with a major hub in Israel), sales and marketing operations across North America, EMEA, and APAC, customer support, and business development. This global network enables Unity Grow to serve a diverse international client base with localized strategies and support from offices in major tech and business centers.
Street Address:
121 Menachem Begin Rd.
City:
Tel Aviv-Yafo
State/Province:
Tel Aviv District
Country:
Israel
Where Else Does ironSource Operate Around the World?
San Francisco, CA/USA
Address: 30 3rd St, San Francisco, CA 94103, USA
Supports the North American market, fostering relationships with major game studios and app businesses, and driving adoption of Unity's monetization and growth tools.
London, UK
Address: The Bower, 207 Old Street, London, EC1V 9NR, UK
Drives growth and provides localized support across the diverse EMEA markets, connecting with the European game development and app ecosystem.
Beijing, China
Address: Unity China Office, specific address varies based on consolidation efforts. Example: Kerry Centre, North Tower, Beijing.
Facilitates access and growth within the expansive APAC app and gaming markets, providing localized support and insights for developers.
Buying Intent Signals for ironSource
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading ironSource? Meet the Executive Team
As of April 2025, ironSource' leadership includes:
Who's Investing in ironSource?
ironSource has been backed by several prominent investors over the years, including:
What Leadership Changes Has ironSource Seen Recently?
Recent months have seen significant leadership changes at Unity Technologies, including a new CEO appointment and an interim CEO period, which will shape the strategy for all its divisions, including the Grow solutions incorporating ironSource's technologies.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byironSource?
Discover the tools ironSource uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ironSource Email Formats and Examples
For Unity Technologies, which ironSource is now part of, common email formats typically use patterns like [first_initial][last]@unity3d.com or [first].[last]@unity3d.com. Historically, for ironSource contacts, common formats included [first]@is.com or [first].[last]@is.com. For current employees now under Unity, the unity3d.com domain is standard.
[first_initial][last]@unity3d.com or [first].[last]@unity3d.com. (Historical ironSource: [first]@is.com)
Format
jdoe@unity3d.com or john.doe@unity3d.com
Example
80%
Success rate
What's the Latest News About ironSource?
TechCrunch • May 15, 2024
Unity Appoints Matthew Bromberg as New CEO
Unity Technologies announced the appointment of Matthew Bromberg as its new Chief Executive Officer, President, and member of the Board of Directors. Bromberg brings extensive experience from leadership roles at Zynga and Electronic Arts, aiming to steer Unity's growth and strategic focus....more
Unity Investor Relations • May 9, 2024
Unity Q1 2024 Results: Grow Solutions (ironSource) Continues Strategic Focus
Unity released its Q1 2024 financial results, detailing performance across its segments. The Grow solutions segment, which leverages ironSource's technology, remains a strategic pillar. The company discussed its ongoing portfolio optimization and focus on core Create and Grow businesses....more
Unity Blog • March 26, 2024
Unity LevelPlay Enhances Ad Monetization with AI
Unity highlighted how its LevelPlay mediation platform, a core technology from ironSource, utilizes AI-powered tools to help developers optimize ad revenue. The platform aims to improve user experience through intelligent ad placements and advanced bidding strategies....more
Unity News • November 7, 2022
ironSource Merger with Unity Completed
Unity announced the completion of its merger with ironSource, combining tools and expertise to create a more comprehensive end-to-end platform for game and app developers to build, run, and grow their applications....more
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