What Does IRIS.TV Do?

Total employees41
HeadquartersLos Angeles
Founded2013

Iris.TV is a neutral, privacy-first, video data platform. We enable a new future for video, where all content is activated with video-level data. Our mission is to connect and activate video data from any source to the leading ad-tech and mar-tech platforms, enabling better viewing experiences through data-driven advertising, personalization, and content programming. We empower our partners to build scalable solutions on top of our platform including video-level contextual and brand-safety Dès, Comité scientifique, and content-analysis data that can be used for advertising, targeting, and recommendations.

Where Is IRIS.TV's Headquarters?

HQ Function

Serves as the central hub for Iris.TV's global operations, including executive leadership, product development, engineering, sales, marketing, and administrative functions.

Notable Features:

Modern office space designed to foster collaboration and innovation, likely featuring open-plan layouts, meeting rooms equipped with advanced technology, and common areas that encourage interaction among teams.

Work Culture:

Characterized by a fast-paced, innovative, and collaborative environment. Employees are passionate about video technology, data, and solving complex challenges for the media industry. Emphasis on data-driven decision-making and a forward-thinking approach.

HQ Significance:

The Los Angeles headquarters is pivotal for Iris.TV's growth, placing it at the epicenter of the entertainment, media, and technology industries, allowing for key partnerships and talent acquisition.

Values Reflected in HQ: The headquarters' design and operations likely reflect Iris.TV's core values of innovation, collaboration, transparency, and a commitment to advancing the video ecosystem.

Location:

Iris.TV operates globally, with key offices and personnel in North America (Los Angeles, New York, Chicago), Europe (London), and APAC (Sydney, Singapore). This strategic distribution allows Iris.TV to support its international client base, providing video-level data solutions and contextual advertising capabilities to publishers, ad platforms, and brands worldwide. Their platform processes video data from across the globe, enabling consistent and relevant advertising and content experiences across different regions.

Street Address:

12130 Millennium Dr, Ste 300

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does IRIS.TV Operate Around the World?

New York, NY/USA

Address: Specific street address may vary; typically located in Manhattan's business or tech districts.

Serves as a key hub for engaging with the North American advertising and media market, fostering relationships with major brands and agencies.

London, UK

Address: Specific street address may vary; likely in a central London tech or media hub.

Drives Iris.TV's growth and presence across the diverse EMEA market, catering to regional video advertising and content needs.

Chicago, IL/USA

Address: Specific street address may vary; typically in a business district.

Strengthens Iris.TV's presence in the Central US, engaging with regional brands and agencies.

Sydney, Australia

Address: Specific street address may vary.

Expands Iris.TV's footprint in the growing Asia-Pacific video market.

Buying Intent Signals for IRIS.TV

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading IRIS.TV? Meet the Executive Team

As of April 2025, IRIS.TV' leadership includes:

Field Garthwaite - Co-Founder & CEO
Richie Hyden - Co-Founder & President, Product & Operations
Laura Buchman - Chief Revenue Officer
Nancy Neumann Grey - Chief Strategy Officer
Charles Cantu - Advisor & Board Member (Often listed with leadership)

Who's Investing in IRIS.TV?

IRIS.TV has been backed by several prominent investors over the years, including:

Intel Capital
Sierra Wasatch Venture Partners
Quest Venture Partners
Valhalla Partners
Progress Ventures
BDMI (Bertelsmann Digital Media Investments)
NAB PILOT
Mirae Asset Venture Investment

What Leadership Changes Has IRIS.TV Seen Recently?

Hire1
Exits0

Iris.TV has strategically strengthened its executive team over the past year, notably with the appointment of a new Chief Revenue Officer to drive growth and market expansion.

New Appointments:

Laura Buchman, Laura Buchman appointed as new CRO to spearhead revenue growth and strategic sales initiatives.

What Technology (Tech Stack) Is Used byIRIS.TV?

Discover the tools IRIS.TV uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

IRIS.TV Email Formats and Examples

Iris.TV most commonly uses the [first].[last]@iris.tv and [first_initial][last]@iris.tv email formats. These are standard conventions for many technology companies.

[first].[last]@iris.tv or [first_initial][last]@iris.tv

Format

field.garthwaite@iris.tv or fgarthwaite@iris.tv

Example

85%

Success rate

What's the Latest News About IRIS.TV?

Business WireMay 22, 2024

Iris.TV and Nexxen Partner to Bring Video-Level Contextual Targeting to CTV Advertising

Iris.TV announced a partnership with Nexxen to integrate its video-level contextual data with Nexxen's cross-platform advertising solutions. This collaboration aims to enhance CTV ad targeting by providing deeper insights into video content, improving relevance and performance for advertisers....more

PR NewswireMay 1, 2024

Iris.TV and Telly Announce Contextual Video-Level Data Partnership

Iris.TV partnered with Telly, the free ad-supported television service, to provide video-level contextual data for Telly's platform. This will enable Telly to offer more precise ad targeting and enhanced brand safety capabilities to its advertisers, leveraging Iris.TV's AI-driven content analysis....more

MarTech SeriesNovember 14, 2023

Iris.TV Appoints Laura Buchman as Chief Revenue Officer

Iris.TV announced the appointment of Laura Buchman as its new Chief Revenue Officer. Buchman brings a wealth of experience from companies like Index Exchange and OpenX, and will be responsible for driving Iris.TV's global revenue growth and sales strategy....more

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