What Does IRI Do?

Total employees2409
HeadquartersChicago
FoundedN/A

Circana is a leading global advisor on the complexity of consumer behavior. Formed from the merger of Information Resources, Inc. (IRI) and The NPD Group, Circana leverages advanced technology, data analytics, and industry expertise to help CPG manufacturers, retailers, media companies, and public sector organizations understand and act on consumer trends. They provide comprehensive data, predictive analytics, and actionable insights across numerous industries, empowering clients to make informed business decisions and drive growth.

Where Is IRI's Headquarters?

HQ Function

The Chicago headquarters serves as the central hub for Circana's global operations, including executive leadership, strategic planning, product development, and corporate functions.

Notable Features:

The headquarters is situated in a modern Class A skyscraper, offering state-of-the-art office facilities, collaborative workspaces, and panoramic views of the city. Its central location provides excellent accessibility and proximity to clients and partners.

Work Culture:

The work culture at Circana's headquarters is characterized by innovation, collaboration, and a strong focus on data-driven insights. Employees often engage in cross-functional projects in a dynamic environment aimed at solving complex client challenges.

HQ Significance:

As the nerve center of the merged IRI and NPD entities, the Chicago headquarters is significant for integrating two market research powerhouses and spearheading Circana's global strategy to be the leading advisor on consumer behavior.

Values Reflected in HQ: The choice of a prominent, modern, and centrally located headquarters reflects Circana's commitment to leadership, innovation, connectivity, and its ambition to provide cutting-edge insights in the global marketplace.

Location:

Circana operates globally, serving clients in numerous countries across the Americas, Europe, and Asia-Pacific. Its worldwide network supports a wide range of functions including data collection, advanced analytics, technology development, client services, and consulting. This global footprint allows Circana to provide comprehensive insights into consumer behavior across diverse markets and industries, helping multinational corporations and local businesses alike.

Street Address:

200 West Madison Street, Suite 2500

City:

Chicago

State/Province:

Illinois

Country:

USA

Where Else Does IRI Operate Around the World?

Port Washington, New York/USA

Address: 900 West Shore Road, Port Washington, NY 11050, USA

Serves as a key hub for North American operations, particularly for general merchandise industries, leveraging NPD's historical strengths.

London, United Kingdom

Address: Westgate, 120 Hanger Lane, Ealing, London W5 1AW, UK (Representative major office address)

Drives Circana's presence and growth in the European market, adapting global solutions to local consumer behaviors and market dynamics.

Paris, France

Address: 20 Rue Rouget de Lisle, 92130 Issy-les-Moulineaux, France (Representative major office address)

Supports French and Southern European clients with localized expertise and data, contributing to Circana's comprehensive European market coverage.

Shanghai, China

Address: Suite 2801-2802, CITIC Square, 1168 Nanjing West Road, Jing'an District, Shanghai, China (Representative major office address)

Provides critical insights into the APAC market, enabling clients to navigate its complexities and capitalize on growth opportunities in the region.

Buying Intent Signals for IRI

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading IRI? Meet the Executive Team

As of April 2025, IRI' leadership includes:

Kirk Perry - President and Chief Executive Officer
Wei Lin Wong - Chief Financial Officer
Joanne Shoop - Chief People Officer
Jeremy Allen - President, Global Consumer Packaged Goods (CPG)
Lisa Kaufman - Chief Marketing Officer
Brad Shelton - Chief Technology Officer

Who's Investing in IRI?

IRI has been backed by several prominent investors over the years, including:

Hellman & Friedman (H&F)
Vestar Capital Partners
New Mountain Capital

What Leadership Changes Has IRI Seen Recently?

Hire10
Exits3

Executive team changes over the past year primarily reflect the formation of Circana from the merger of IRI and NPD in early 2023. This involved appointing a new leadership team drawing talent from both legacy organizations and externally to guide the integrated company. Ongoing adjustments may occur as the company further streamlines operations.

Departures

Various Executives (Legacy Roles), Following the merger, some executive roles from legacy IRI and NPD were consolidated or changed, leading to departures or transitions as the new leadership structure for Circana was established.

New Appointments:

Kirk Perry, Kirk Perry appointed to lead Circana, combining his extensive experience in CPG and technology.
Jeremy Allen, Jeremy Allen appointed to lead Circana's global CPG practice.
Lisa Kaufman, Lisa Kaufman appointed as Chief Marketing Officer to drive Circana's brand and marketing strategy.

What Technology (Tech Stack) Is Used byIRI?

Discover the tools IRI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

IRI Email Formats and Examples

Circana, like many large corporations, likely utilizes common email patterns for its employees. While specific internal structures can vary, a frequent format is based on employee names.

first.last@circana.com or f[last_initial]@circana.com

Format

jane.doe@circana.com

Example

80%

Success rate

What's the Latest News About IRI?

Circana Press ReleaseMay 7, 2024

Circana News: Circana Launches Liquid Data Engage to Revolutionize Retailer and CPG Collaboration

Circana announced the launch of Liquid Data Engage, a new platform designed to enhance collaboration between retailers and CPG manufacturers through seamless data integration and advanced analytics. This solution aims to drive more effective joint business planning and promotional strategies....more

Circana Press ReleaseApril 16, 2024

Circana News: U.S. Discretionary General Merchandise Retail Sales Revenue Down 6% in Q1 2024, Reports Circana

Circana reported that U.S. discretionary general merchandise retail sales revenue experienced a 6% decline in the first quarter of 2024 compared to the same period last year. Unit sales also saw a 5% decrease, indicating ongoing challenges in consumer spending on non-essential items....more

Circana Press ReleaseMarch 7, 2023

Circana News: IRI and NPD Unveil New Name and Brand Identity: Circana™

Information Resources, Inc. (IRI) and The NPD Group (NPD) today announced the new name and brand identity for their combined company: Circana. This launch marks the integration of the two leading insights providers, offering a comprehensive view of consumer purchasing and media consumption....more

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