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Circana is a leading global advisor on the complexity of consumer behavior. Formed from the merger of Information Resources, Inc. (IRI) and The NPD Group, Circana leverages advanced technology, data analytics, and industry expertise to help CPG manufacturers, retailers, media companies, and public sector organizations understand and act on consumer trends. They provide comprehensive data, predictive analytics, and actionable insights across numerous industries, empowering clients to make informed business decisions and drive growth.
The Chicago headquarters serves as the central hub for Circana's global operations, including executive leadership, strategic planning, product development, and corporate functions.
The headquarters is situated in a modern Class A skyscraper, offering state-of-the-art office facilities, collaborative workspaces, and panoramic views of the city. Its central location provides excellent accessibility and proximity to clients and partners.
The work culture at Circana's headquarters is characterized by innovation, collaboration, and a strong focus on data-driven insights. Employees often engage in cross-functional projects in a dynamic environment aimed at solving complex client challenges.
As the nerve center of the merged IRI and NPD entities, the Chicago headquarters is significant for integrating two market research powerhouses and spearheading Circana's global strategy to be the leading advisor on consumer behavior.
Circana operates globally, serving clients in numerous countries across the Americas, Europe, and Asia-Pacific. Its worldwide network supports a wide range of functions including data collection, advanced analytics, technology development, client services, and consulting. This global footprint allows Circana to provide comprehensive insights into consumer behavior across diverse markets and industries, helping multinational corporations and local businesses alike.
200 West Madison Street, Suite 2500
Chicago
Illinois
USA
Address: 900 West Shore Road, Port Washington, NY 11050, USA
Serves as a key hub for North American operations, particularly for general merchandise industries, leveraging NPD's historical strengths.
Address: Westgate, 120 Hanger Lane, Ealing, London W5 1AW, UK (Representative major office address)
Drives Circana's presence and growth in the European market, adapting global solutions to local consumer behaviors and market dynamics.
Address: 20 Rue Rouget de Lisle, 92130 Issy-les-Moulineaux, France (Representative major office address)
Supports French and Southern European clients with localized expertise and data, contributing to Circana's comprehensive European market coverage.
Address: Suite 2801-2802, CITIC Square, 1168 Nanjing West Road, Jing'an District, Shanghai, China (Representative major office address)
Provides critical insights into the APAC market, enabling clients to navigate its complexities and capitalize on growth opportunities in the region.
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As of April 2025, IRI' leadership includes:
IRI has been backed by several prominent investors over the years, including:
Executive team changes over the past year primarily reflect the formation of Circana from the merger of IRI and NPD in early 2023. This involved appointing a new leadership team drawing talent from both legacy organizations and externally to guide the integrated company. Ongoing adjustments may occur as the company further streamlines operations.
Discover the tools IRI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Circana, like many large corporations, likely utilizes common email patterns for its employees. While specific internal structures can vary, a frequent format is based on employee names.
first.last@circana.com or f[last_initial]@circana.com
Format
jane.doe@circana.com
Example
80%
Success rate
Circana Press Release • May 7, 2024
Circana announced the launch of Liquid Data Engage, a new platform designed to enhance collaboration between retailers and CPG manufacturers through seamless data integration and advanced analytics. This solution aims to drive more effective joint business planning and promotional strategies....more
Circana Press Release • April 16, 2024
Circana reported that U.S. discretionary general merchandise retail sales revenue experienced a 6% decline in the first quarter of 2024 compared to the same period last year. Unit sales also saw a 5% decrease, indicating ongoing challenges in consumer spending on non-essential items....more
Circana Press Release • March 7, 2023
Information Resources, Inc. (IRI) and The NPD Group (NPD) today announced the new name and brand identity for their combined company: Circana. This launch marks the integration of the two leading insights providers, offering a comprehensive view of consumer purchasing and media consumption....more
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