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Tourism Ireland is the organisation responsible for marketing the island of Ireland overseas as a leading holiday destination. Established under the Good Friday Agreement, it operates as an all-island body, jointly funded by the Irish Government through the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media, and the Northern Ireland Executive through the Department for the Economy. Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets, working in close partnership with the tourism industry on the island of Ireland to promote the destination and support their business growth.
Serves as a central hub for strategic planning, global marketing campaign development, corporate services, and industry engagement for promoting the island of Ireland as a tourist destination.
Located in a modern office building in a central Dublin area, facilitating accessibility and collaboration. Specific architectural highlights are not widely publicized, focusing more on functional and collaborative workspace.
A dynamic and collaborative environment focused on promoting Irish tourism globally. Employees are passionate about Ireland and work in a results-driven setting, often engaging with international partners and stakeholders.
The Dublin headquarters is significant as it anchors Tourism Ireland's operations in the Republic of Ireland, coordinating with government bodies and industry partners to drive international tourism growth for the entire island.
Tourism Ireland supports the promotion of the island of Ireland as a holiday and business tourism destination across more than 20 markets worldwide. Key functions supported globally include: market research and insights, brand development and advertising, digital marketing, public relations and media engagement, travel trade partnerships, and direct-to-consumer promotional campaigns. They operate a network of international offices in key source markets across Europe, North America, Australia, and emerging markets.
5th Floor, Bishop's Square, Redmond's Hill
Dublin
Dublin
Ireland
Address: Beresford House, 2 Beresford Road, Coleraine, BT52 1GE
Facilitates collaboration with tourism providers and stakeholders in Northern Ireland, ensuring the region is effectively promoted as part of the overall island of Ireland destination.
Address: 1st Floor, Nations House, 103 Wigmore Street, London, W1U 1QS
To grow visitor numbers from Great Britain by engaging with travel trade, media, and consumers, and implementing targeted marketing campaigns.
Address: 345 Park Avenue, New York, NY 10154
To increase awareness of the island of Ireland as a premier travel destination and drive tourism growth from the US through strategic partnerships and campaigns.
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As of April 2025, ireland.com' leadership includes:
ireland.com has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12-18 months has been the appointment of a new Chief Executive Officer, Alice Mansergh, who commenced in January 2024, succeeding Niall Gibbons who departed in April 2023. Siobhan McManamy served as Interim CEO during the transition period.
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Tourism Ireland commonly uses a standard email format for its employees, typically combining the first initial and last name, or sometimes first name.lastname, followed by '@tourismireland.com'.
[first_initial][last_name]@tourismireland.com
Format
amansergh@tourismireland.com
Example
75%
Success rate
Tourism Ireland Corporate • March 18, 2024
Tourism Ireland's annual Global Greening initiative successfully illuminated hundreds of famous landmarks and sites around the world in green to celebrate St Patrick’s Day 2024, promoting the island of Ireland to a global audience and encouraging future travel....more
Tourism Ireland Corporate • October 26, 2023
Tourism Ireland announced the appointment of Alice Mansergh as its new Chief Executive. Ms Mansergh, formerly Managing Director at Google Ireland and a previous board member of Tourism Ireland, began her role in January 2024....more
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