What Does ireland.com Do?

Total employees6
HeadquartersDublin
FoundedN/A

Tourism Ireland is the organisation responsible for marketing the island of Ireland overseas as a leading holiday destination. Established under the Good Friday Agreement, it operates as an all-island body, jointly funded by the Irish Government through the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media, and the Northern Ireland Executive through the Department for the Economy. Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets, working in close partnership with the tourism industry on the island of Ireland to promote the destination and support their business growth.

Where Is ireland.com's Headquarters?

HQ Function

Serves as a central hub for strategic planning, global marketing campaign development, corporate services, and industry engagement for promoting the island of Ireland as a tourist destination.

Notable Features:

Located in a modern office building in a central Dublin area, facilitating accessibility and collaboration. Specific architectural highlights are not widely publicized, focusing more on functional and collaborative workspace.

Work Culture:

A dynamic and collaborative environment focused on promoting Irish tourism globally. Employees are passionate about Ireland and work in a results-driven setting, often engaging with international partners and stakeholders.

HQ Significance:

The Dublin headquarters is significant as it anchors Tourism Ireland's operations in the Republic of Ireland, coordinating with government bodies and industry partners to drive international tourism growth for the entire island.

Values Reflected in HQ: The headquarters' operations reflect values of collaboration (working with industry and North/South bodies), global outlook, and dedication to showcasing Irish culture and heritage.

Location:

Tourism Ireland supports the promotion of the island of Ireland as a holiday and business tourism destination across more than 20 markets worldwide. Key functions supported globally include: market research and insights, brand development and advertising, digital marketing, public relations and media engagement, travel trade partnerships, and direct-to-consumer promotional campaigns. They operate a network of international offices in key source markets across Europe, North America, Australia, and emerging markets.

Street Address:

5th Floor, Bishop's Square, Redmond's Hill

City:

Dublin

State/Province:

Dublin

Country:

Ireland

Where Else Does ireland.com Operate Around the World?

Coleraine, Co. Londonderry, Northern Ireland

Address: Beresford House, 2 Beresford Road, Coleraine, BT52 1GE

Facilitates collaboration with tourism providers and stakeholders in Northern Ireland, ensuring the region is effectively promoted as part of the overall island of Ireland destination.

London, England, United Kingdom

Address: 1st Floor, Nations House, 103 Wigmore Street, London, W1U 1QS

To grow visitor numbers from Great Britain by engaging with travel trade, media, and consumers, and implementing targeted marketing campaigns.

New York, NY, United States

Address: 345 Park Avenue, New York, NY 10154

To increase awareness of the island of Ireland as a premier travel destination and drive tourism growth from the US through strategic partnerships and campaigns.

Buying Intent Signals for ireland.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ireland.com? Meet the Executive Team

As of April 2025, ireland.com' leadership includes:

Alice Mansergh - Chief Executive Officer
Siobhan McManamy - Director of Markets
Mark Henry - Director of Central Marketing
Shane Clarke - Director of Corporate Services, Policy & HR

Who's Investing in ireland.com?

ireland.com has been backed by several prominent investors over the years, including:

Irish Government (via Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media)
Northern Ireland Executive (via Department for the Economy)

What Leadership Changes Has ireland.com Seen Recently?

Hire1
Exits1

The most significant executive change in the last 12-18 months has been the appointment of a new Chief Executive Officer, Alice Mansergh, who commenced in January 2024, succeeding Niall Gibbons who departed in April 2023. Siobhan McManamy served as Interim CEO during the transition period.

Departures

Niall Gibbons, Niall Gibbons departed his role as CEO after leading Tourism Ireland for many years.

New Appointments:

Alice Mansergh, Alice Mansergh appointed as new CEO, bringing extensive experience from Google and previous board membership at Tourism Ireland.
Siobhan McManamy, Siobhan McManamy appointed to Interim CEO role from her position as Director of Markets, pending the new CEO appointment.

What Technology (Tech Stack) Is Used byireland.com?

Discover the tools ireland.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ireland.com Email Formats and Examples

Tourism Ireland commonly uses a standard email format for its employees, typically combining the first initial and last name, or sometimes first name.lastname, followed by '@tourismireland.com'.

[first_initial][last_name]@tourismireland.com

Format

amansergh@tourismireland.com

Example

75%

Success rate

What's the Latest News About ireland.com?

Tourism Ireland CorporateMarch 18, 2024

Tourism Ireland news title: Tourism Ireland’s Global Greening lights up hundreds of iconic sites for St Patrick’s Day 2024

Tourism Ireland's annual Global Greening initiative successfully illuminated hundreds of famous landmarks and sites around the world in green to celebrate St Patrick’s Day 2024, promoting the island of Ireland to a global audience and encouraging future travel....more

Tourism Ireland CorporateOctober 26, 2023

Tourism Ireland news title: Alice Mansergh appointed new Chief Executive of Tourism Ireland

Tourism Ireland announced the appointment of Alice Mansergh as its new Chief Executive. Ms Mansergh, formerly Managing Director at Google Ireland and a previous board member of Tourism Ireland, began her role in January 2024....more

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