IPSY
IPSY's Overview
Ipsy is a popular beauty subscription service that delivers personalized makeup and skincare products to members each month. Founded on the idea of making beauty more accessible and fun, Ipsy uses a detailed beauty quiz to tailor selections to individual preferences, skin types, and concerns. Members, often called 'Ipsters,' receive a curated 'Glam Bag' with deluxe samples and full-sized products, encouraging discovery and experimentation with a wide range of brands, from well-known names to emerging indie labels. Beyond the subscription box, Ipsy offers a vibrant online community, beauty content, and an e-commerce platform for purchasing favorite items. Ipsy is part of Beauty For All Industries (BFAI).
Where is IPSY's Headquarters?
HQ Function
Serves as a key operational center for the Ipsy brand, focusing on brand management, marketing, content creation, and technology development for its personalized beauty subscription service.
Notable Features:
Modern office space designed to foster creativity and collaboration, often reflecting the brand's vibrant and beauty-focused identity. May include content creation studios and collaborative zones.
Work Culture:
A dynamic, fast-paced, and innovative environment driven by a passion for beauty and technology. Emphasizes collaboration, member-centricity, and empowering self-expression. As part of BFAI, it shares a broader mission of democratizing beauty.
HQ Significance:
The Santa Monica office is significant as a West Coast hub for Ipsy, leveraging the region's talent pool in tech, media, and beauty. It's central to the brand's efforts in personalization, community engagement, and digital innovation.
Values Reflected in HQ: The office environment aims to reflect Ipsy's values of self-expression, inclusivity, discovery, and community, fostering a creative, empowering, and inspiring workplace.
Location:
Ipsy primarily serves customers in the United States and Canada, offering its personalized beauty subscription and e-commerce platform. While focused on North America, its parent company Beauty For All Industries (BFAI) monitors global beauty trends and may explore further international expansion opportunities strategically. Ipsy's digital platform and online community have a global reach in terms of content consumption and engagement.
Street Address:
903 Colorado Ave
City:
Santa Monica
State/Province:
CA
Country:
USA
IPSY's Global Presence
New York, NY/USA
Address: 115 W 30th St, New York, NY 10001 (BFAI Office)
To strengthen relationships with East Coast-based beauty brands, media partners, and influencers, and to tap into the region's diverse talent pool for BFAI's portfolio of brands, including Ipsy.
Fort Lauderdale, FL/USA
Address: 2100 E Commercial Blvd, Fort Lauderdale, FL 33308 (BFAI HQ)
Serves as the main corporate headquarters for BFAI, overseeing the strategic direction and operations of all its entities, including Ipsy and BoxyCharm.
Buying Intent Signals for IPSY
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Executive Team of IPSY
As of April 2025, IPSY' leadership includes:
Investors of IPSY
IPSY has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the last 12 months, Beauty For All Industries (BFAI), the parent company of Ipsy, has focused on integrating its brands and strengthening its leadership team. A notable addition includes a new Chief Brand Officer following a strategic acquisition, enhancing its brand leadership capabilities.
New Appointments:
Technology (Tech Stack) used by IPSY
Discover the tools IPSY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
IPSY Email Formats and Examples
Ipsy, as part of Beauty For All Industries (BFAI), likely utilizes common professional email formats. While specific internal structures can vary, patterns often involve combinations of first name, last name, or initials. For Ipsy-specific communications, emails might originate from @ipsy.com, while corporate matters for BFAI would use a BFAI domain.
Common formats include [first]@ipsy.com or [first].[last]@ipsy.com. For BFAI, it might be [first].[last]@bfai.com or [first_initial][last]@bfai.com.
Format
jane@ipsy.com or jane.doe@bfai.com
Example
75%
Success rate
News and media
Happi Magazine • September 18, 2023
ipsy Celebrates Latinx Heritage Month with Curated Glam Bag and Emerging Brand Support
Ipsy announced its celebration of Latinx Heritage Month with a specially curated Glam Bag design by Mexican-American illustrator Valeria Penagos, alongside featuring products from Latinx-owned beauty brands and creators....more
WWD • August 2, 2023
Beauty For All Industries (Parent of ipsy) Acquires Live Tinted
Beauty For All Industries (BFAI), the parent company of Ipsy and BoxyCharm, acquired inclusive beauty brand Live Tinted. Live Tinted's founder, Deepica Mutyala, also joined BFAI as Chief Brand Officer....more
Beauty Packaging • March 30, 2023
ipsy and BoxyCharm Reveal New Beauty Subscription Experience Under BFAI
Following their merger under Beauty For All Industries, Ipsy and BoxyCharm unveiled a unified subscription experience, combining their strengths to offer members more personalization, brands, and value. This included the new 'Icon Box by Ipsy' curated by celebrities....more
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