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iPROMOTEu's Overview

Total employees131
HeadquartersWayland
Founded1999

iPROMOTEu is one of the largest and fastest-growing distributor organizations in the promotional products industry. Headquartered in Wayland, Massachusetts, the company supports a vast network of approximately 1,100 independent promotional products distributors and their salespeople throughout the United States and Canada. iPROMOTEu provides its Affiliates with a comprehensive suite of services, including order financing, accounts payable and receivable management, sales and marketing support, dedicated operational assistance, and advanced technology solutions. This support structure empowers Affiliates to focus on sales and customer relationships, thereby growing their businesses more efficiently and profitably. iPROMOTEu acts as a crucial link between its Affiliates and a broad network of preferred industry suppliers.

Where is iPROMOTEu's Headquarters?

HQ Function

The Wayland headquarters serves as the central operational and administrative hub for iPROMOTEu. Key functions include executive leadership, Affiliate support services, finance and accounting, vendor relations, marketing, and technology development and support.

Notable Features:

The headquarters is likely a modern office facility designed to foster collaboration and efficiency for its corporate team, equipped with the necessary infrastructure to support a large, distributed network of Affiliates.

Work Culture:

The work culture at iPROMOTEu's Wayland headquarters likely emphasizes collaboration, innovation, and a strong commitment to supporting its extensive network of independent distributor Affiliates. Employees are focused on providing excellent service, developing industry-leading technology, and fostering a community environment that empowers Affiliates to succeed and grow their businesses.

HQ Significance:

The headquarters is strategically important as the command center for managing and supporting a large and growing network of independent promotional product distributors across North America. It is where key strategic decisions are made and where core support services are developed and delivered.

Values Reflected in HQ: The headquarters' operations and environment likely reflect iPROMOTEu's core values such as partnership with Affiliates, integrity in business practices, commitment to service excellence, and fostering a supportive community for entrepreneurial success in the promotional products industry.

Location:

iPROMOTEu primarily supports a vast network of independent promotional product distributors located throughout the United States and Canada. While its corporate headquarters is in the U.S., its operational support, vendor network, and Affiliate services extend across these two North American countries, enabling business activities and connections for its members.

Street Address:

420 Boston Post Road

City:

Wayland

State/Province:

MA

Country:

USA

iPROMOTEu's Global Presence

Buying Intent Signals for iPROMOTEu

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of iPROMOTEu

As of April 2025, iPROMOTEu' leadership includes:

Ross Silverstein - Founder, President & CEO
Rick Badiner - Executive Vice President
Joe Hoffmann - Vice President of Vendor Management
Candace Plunkett - Vice President of Affiliate Services and Operations
Lori Bauer - Vice President of Affiliate Sales Development
Emilie Tait - Director of Finance

Investors of iPROMOTEu

iPROMOTEu has been backed by several prominent investors over the years, including:

Gemspring Capital Management LLC

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Over the past 12-18 months, iPROMOTEu has made several key appointments to its leadership team, particularly strengthening its finance, affiliate sales, and affiliate services departments. These hires underscore the company's focus on growth and enhancing support for its expanding network of Affiliates.

New Appointments:

Emilie Tait, Emilie Tait appointed as Director of Finance.
Lori Bauer, Lori Bauer appointed as VP of Affiliate Sales Development.
Candace Plunkett, Candace Plunkett appointed as VP of Affiliate Services and Operations.

Technology (Tech Stack) used by iPROMOTEu

Discover the tools iPROMOTEu uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

iPROMOTEu Email Formats and Examples

iPROMOTEu commonly uses an email format consisting of the employee's first initial followed by their full last name, all before the '@' symbol and the company domain.

[first_initial][last_name]@ipromoteu.com

Format

jsmith@ipromoteu.com

Example

90%

Success rate

News and media

PPB Newslink (PPAI)February 8, 2024

iPROMOTEu Reports Record-Breaking Orders And Sales In 2023

iPROMOTEu announced record-breaking performance for 2023, with nearly $270 million in orders processed from its Affiliates, marking a significant year of growth for the promotional products distributor network....more

iPROMOTEu Press ReleaseNovember 2, 2023

iPROMOTEu Welcomes Emilie Tait as Director of Finance

iPROMOTEu announced the hiring of Emilie Tait as its new Director of Finance. Tait brings a wealth of experience in financial management and strategy to the organization, aiming to further strengthen its financial operations and support continued growth....more

Business WireJanuary 7, 2020

Gemspring Capital Acquires iPROMOTEu

Gemspring Capital Management LLC, a middle-market private equity firm, announced its acquisition of iPROMOTEu. The partnership aims to accelerate iPROMOTEu's growth and enhance its service offerings to its network of independent promotional product distributors....more

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