iovation
iovation's Overview
iovation, now a TransUnion company, is a recognized leader in providing device-based intelligence for authentication and fraud prevention. Its core mission is to help businesses identify and stop online fraud and abuse by assessing the risk associated with every device connecting to their online services. Leveraging a global network, iovation's technology analyzes billions of transactions to recognize returning devices, detect anomalies, and uncover hidden connections between fraudulent accounts. This protects businesses and their customers across diverse industries such as financial services, retail, iGaming, insurance, and travel, fostering safer digital experiences.
Where is iovation's Headquarters?
HQ Function
Serves as a critical development and operational hub for TransUnion's device intelligence, behavioral analytics, and fraud prevention solutions, building upon iovation's foundational expertise in device reputation.
Notable Features:
Modern office facilities located in downtown Portland, designed to promote collaboration, technological innovation, and a dynamic work environment suitable for a leading tech-focused team.
Work Culture:
The work culture emphasizes innovation, collaboration, and a data-centric approach to solving complex fraud challenges. While integrated into TransUnion's broader corporate environment, the Portland office retains a strong focus on specialized technology development and agile methodologies, reflecting its tech roots.
HQ Significance:
This Portland location symbolizes the successful integration of iovation's pioneering device reputation technology into TransUnion's comprehensive global fraud and identity platform. It continues to be a center for innovation in combating digital fraud.
Values Reflected in HQ: The operations and culture reflect values of trust, security, innovation, customer-centricity, and integrity, which are core to both iovation's legacy and TransUnion's global mission.
Location:
Through its integration with TransUnion, iovation's device intelligence and fraud prevention technologies are leveraged globally. TransUnion operates in over 30 countries, with a significant presence across North America, South America, Europe, Africa, and Asia-Pacific. This extensive network allows for the deployment of sophisticated, localized fraud solutions and draws upon a vast, diverse dataset for device reputation analysis, critical for effectively combating international cybercrime and protecting digital interactions worldwide.
Street Address:
111 SW 5th Ave, Suite 3200
City:
Portland
State/Province:
Oregon
Country:
USA
iovation's Global Presence
Chicago, Illinois, USA
Address: 555 West Adams Street, Chicago, IL 60661
Central command for North American operations and global strategic initiatives, driving innovation and market leadership.
Leeds, United Kingdom
Address: One City Square, Leeds, LS1 2GN, UK
Serves as a key operational center for TransUnion in Europe, tailoring global solutions to meet regional regulatory requirements and market demands.
Johannesburg, South Africa
Address: Wanderers Office Park, 52 Corlett Dr, Illovo, Johannesburg, 2196
Supports TransUnion's growing presence in Africa, offering localized data and analytics solutions to address regional fraud challenges.
Buying Intent Signals for iovation
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Executive Team of iovation
As of April 2025, iovation' leadership includes:
Investors of iovation
iovation has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
TransUnion has made several key leadership appointments and changes in the past 12-18 months to strengthen its global and regional operations. While specific executive movements directly tied to the legacy iovation team are part of broader TransUnion divisional structures, the following represents publicly announced changes relevant to TransUnion's wider strategic leadership.
New Appointments:
Technology (Tech Stack) used by iovation
Discover the tools iovation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
iovation Email Formats and Examples
As iovation is part of TransUnion, communications typically follow TransUnion's corporate email structure. Common formats at large corporations like TransUnion often involve combinations of an employee's first name, last name, or initials.
Likely formats include [first].[last]@transunion.com (e.g., jane.doe@transunion.com) or [first_initial][last]@transunion.com (e.g., jdoe@transunion.com).
Format
example.person@transunion.com
Example
80%
Success rate
News and media
PR Newswire • May 7, 2024
TransUnion Unveils Generative AI Search Tool to Expedite Data Analysis
TransUnion announced the launch of a new generative AI-powered search tool. This innovation aims to help business users more quickly and easily extract insights from TransUnion’s extensive data assets, thereby potentially enhancing capabilities in fraud detection and risk assessment....more
TransUnion Newsroom • February 27, 2024
TransUnion’s Q4 2023 Global Digital Fraud Trends Report: Synthetic Fraud and Account Takeover on the Rise
TransUnion's latest quarterly report on global digital fraud trends highlighted a significant increase in suspected synthetic identity fraud and account takeover attempts. The gaming and retail sectors were noted as particularly impacted by these evolving fraud tactics....more
GlobeNewswire • April 16, 2024
TransUnion Report: Nearly 1 in 10 Canadians Victimized by Digital Fraud in the Last Three Months
A new report from TransUnion shed light on the prevalence of digital fraud in Canada. Findings indicated that nearly 10% of surveyed Canadians reported being targeted by or falling victim to digital fraud schemes in late 2023 and early 2024....more
Business Wire • November 14, 2023
TransUnion Enhances TruValidate Fraud Solutions Suite with Addition of Document Verification
TransUnion announced an enhancement to its TruValidate fraud solutions suite with the addition of document verification capabilities. This aims to provide more robust identity proofing and help businesses combat document-related fraud....more
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