What Does Invoca Do?

Total employees373
HeadquartersSanta Barbara
Founded2008

Invoca is an AI-powered conversation intelligence platform that enables revenue teams—marketing, sales, customer experience, and eCommerce—to understand and immediately act on the intelligence gained from customer conversations. By capturing and analyzing comprehensive call data, Invoca helps businesses enhance customer experiences, optimize marketing spend, increase sales conversions, and improve operational efficiency. Serving major brands across industries like automotive, healthcare, financial services, and telecommunications, Invoca turns voice interactions into actionable insights for revenue growth.

Where Is Invoca's Headquarters?

HQ Function

Serves as the central hub for Invoca's executive leadership, product development, engineering, marketing, sales operations, and corporate functions.

Notable Features:

Modern office design fostering collaboration, located in downtown Santa Barbara offering proximity to local amenities and a vibrant tech community. Likely includes spaces that support both focused work and team interaction.

Work Culture:

Invoca's Santa Barbara HQ cultivates an innovative, customer-focused, and collaborative culture. It's known for empowering employees, encouraging continuous learning, and maintaining a dynamic work environment that balances high performance with well-being, often reflecting its 'work hard, play hard' ethos.

HQ Significance:

As the founding location and primary R&D center, the Santa Barbara headquarters is crucial for Invoca's strategic direction, technological innovation in AI-driven conversation intelligence, and overall company culture.

Values Reflected in HQ: The HQ environment likely reflects Invoca's core values such as 'Bold & Inventive,' 'Seek & Share Knowledge,' 'Champion The Customer,' 'Act With Integrity,' and 'Care For Our People & Communities,' through its design that encourages collaboration, learning, and customer-centric problem-solving.

Location:

While Invoca's primary physical offices are in the United States (Santa Barbara, CA, and the Denver, CO area), the company supports a global customer base through its robust SaaS platform and a significant number of remote employees. Its conversation intelligence solutions are utilized by multinational corporations, demonstrating a reach that extends internationally. Invoca's commitment to remote work allows for a geographically diverse talent pool contributing to its global operations, product development, and customer support functions.

Street Address:

419 State Street

City:

Santa Barbara

State/Province:

CA

Country:

USA

Where Else Does Invoca Operate Around the World?

Centennial, CO/USA

Address: 9200 E Mineral Ave, Centennial, CO 80112

Serves as a strategic hub for talent acquisition in a growing technology market and enhances Invoca's ability to support its national client base and partner ecosystem more effectively.

Buying Intent Signals for Invoca

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Invoca? Meet the Executive Team

As of April 2025, Invoca' leadership includes:

Gregg Johnson - Chief Executive Officer
Colin Kelley - Co-founder & Chief Technology Officer
Grant Burch - Chief Financial Officer
Jennifer Lovette - Chief Revenue Officer
Dee Anna McPherson - Chief Marketing Officer
Nancy Cox - Chief People Officer
Cathryn Valladares - Chief Customer Officer

Who's Investing in Invoca?

Invoca has been backed by several prominent investors over the years, including:

Accel
Upfront Ventures
Salesforce Ventures
Technology Crossover Ventures (TCV)
H.I.G. Growth Partners
Morgan Stanley Alternative Investment Partners
Rincon Venture Partners
Silver Lake Waterman

What Leadership Changes Has Invoca Seen Recently?

Hire3
Exits0

Invoca has strengthened its executive team over the past 12-18 months with key appointments including a new Chief Financial Officer (Grant Burch, March 2023), a new Chief Customer Officer (Cathryn Valladares, April 2023), and the promotion of Jennifer Lovette to Chief Revenue Officer (January 2024). No major executive departures were publicly announced during this period.

New Appointments:

Jennifer Lovette, Jennifer Lovette promoted to Chief Revenue Officer from SVP of Global Sales and Customer Success.
Cathryn Valladares, Cathryn Valladares appointed as new Chief Customer Officer.
Grant Burch, Grant Burch appointed as new Chief Financial Officer.

What Technology (Tech Stack) Is Used byInvoca?

Discover the tools Invoca uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Invoca Email Formats and Examples

Invoca primarily utilizes a few common email address formats for its employees. The most frequently observed patterns involve combinations of the employee's first name and last name, or first initial and last name.

The most common email formats are [first_initial][last]@invoca.com (e.g., jdoe@invoca.com) and [first].[last]@invoca.com (e.g., jane.doe@invoca.com).

Format

jdoe@invoca.com

Example

85%

Success rate

What's the Latest News About Invoca?

Business WireMarch 26, 2024

Invoca Wins 2024 Artificial Intelligence Excellence Award

Invoca announced it has been named a winner in the 2024 Artificial Intelligence Excellence Awards program by the Business Intelligence Group. This award recognizes Invoca's innovative AI-powered conversation intelligence platform and its impact on businesses....more

Invoca.com (Press Release)January 17, 2024

Invoca Promotes Jennifer Lovette to Chief Revenue Officer

Invoca announced the promotion of Jennifer Lovette to Chief Revenue Officer (CRO). Lovette, previously SVP of Global Sales and Customer Success, will spearhead Invoca’s global sales, customer success, and partnership teams to accelerate revenue growth....more

Invoca.com (Press Release)October 18, 2023

Invoca Named a Leader in Enterprise Conversation Intelligence by Independent Research Firm

Invoca was recognized as a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2023 report. Invoca received the highest possible scores in the strategy, innovation, and adoption criteria, among others....more

Invoca.com (Press Release)September 12, 2023

Invoca Launches Signal AI Studio to Unlock the Full Potential of Conversation Intelligence Data

Invoca introduced Signal AI Studio, a no-code solution that empowers business users to create custom AI models for analyzing call recordings. This allows them to extract specific insights relevant to their business needs without requiring data science expertise....more

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