HQ Function

Serves as the global management and coordination center for the Intersport group, handling international brand partnerships, sourcing, marketing strategies, retail concepts, and support for its national franchise organizations.

Notable Features:

Modern office building in Bern, designed to support international operations with facilities for meetings, product showcases, and collaborative workspaces.

Work Culture:

A dynamic, international, and collaborative environment focused on sports, retail excellence, and supporting a global network of entrepreneurs. Emphasis on passion for sport, innovation, and teamwork.

HQ Significance:

Bern's central European location and Switzerland's stable business environment make it an ideal hub for managing a global retail franchise. The HQ is pivotal for maintaining brand consistency and driving strategic growth across all member countries.

Values Reflected in HQ: The headquarters' operations and design likely reflect Intersport's core values: collaboration, internationality, passion for sport, and a commitment to innovation and excellence in retail.

Location:

Intersport International Corporation supports a vast global retail network spanning over 40 countries across Europe, Asia, Australia, and the Americas. Key functions supported globally from its Swiss headquarters include: international brand management, global sourcing and procurement of exclusive and private label products (e.g., McKinley, Pro Touch, Energetics), development and dissemination of retail concepts and best practices, coordination of international marketing campaigns, IT infrastructure support, and strategic guidance for national member organizations. This centralized approach allows local retailers to benefit from global scale while tailoring their offerings to specific market needs.

Street Address:

Wölflistrasse 2

City:

Bern

State/Province:

BE

Country:

Switzerland