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International Advertising Association's Overview

Total employees96
HeadquartersNew York
Founded1938

The International Advertising Association (IAA) is the world's only globally-focused integrated advertising trade association, with membership representing advertisers, agencies, media companies, and individual practitioners. Established in 1938, the IAA is a unique strategic partner for the marketing communications industry, championing the common interests of all disciplines across the full spectrum of marketing communications – from advertisers to media companies, agencies to direct marketing firms, as well as individual practitioners. It serves as a global compass for the industry, fostering professional development, advocating for freedom of commercial speech, promoting self-regulation, and providing a forum for sharing knowledge and best practices.

Where is International Advertising Association's Headquarters?

HQ Function

Serves as the World Secretariat, coordinating global initiatives, managing membership, and overseeing the operations of IAA chapters worldwide. It's the central hub for strategic planning and international relations.

Notable Features:

Located in Midtown Manhattan, providing proximity to many major advertising agencies, media companies, and corporate headquarters. The office itself is functional, designed for administrative and small meeting purposes.

Work Culture:

A dynamic, internationally-focused environment driven by a passion for the advertising and marketing industry. Collaborative, with a strong emphasis on global networking, education, and advocacy. Staff often work with diverse stakeholders from around the world.

HQ Significance:

Its location in New York City, a global hub for advertising and media, underscores the IAA's central role in the international marketing communications landscape. It facilitates engagement with key industry leaders and organizations.

Values Reflected in HQ: Globalism, collaboration, thought leadership, professional development, and advocacy for responsible advertising practices.

Location:

The IAA functions globally through a robust network of chapters in over 40 countries across North America, South America, Europe, Asia-Pacific, and the Middle East/Africa. These chapters are the grassroots of the IAA, organizing local events, educational programs (like Young Professionals initiatives), advocacy efforts, and award ceremonies. This decentralized structure allows the IAA to address regional needs while pursuing its global mission of advancing the advertising and marketing communications industry worldwide.

Street Address:

275 Madison Avenue, Suite 903

City:

New York

State/Province:

NY

Country:

USA

International Advertising Association's Global Presence

London, United Kingdom

Address: IAA UK Chapter, c/o respective chapter leadership (often a virtual or shared office space)

To promote the value of advertising, foster talent development, and provide a networking platform for the UK advertising community, while aligning with IAA's global mission.

Mumbai, India

Address: IAA India Chapter, c/o respective chapter leadership (contact details available on the IAA India Chapter website)

To elevate the standards of advertising and marketing communications in India, advocate for industry interests, and facilitate knowledge exchange within the Indian and global context.

Dubai, UAE

Address: IAA UAE Chapter, c/o respective chapter leadership (contact details on IAA UAE Chapter website)

To support the growth and development of the advertising and marketing industry in the UAE and broader Middle East, fostering collaboration and best practices.

Buying Intent Signals for International Advertising Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of International Advertising Association

As of April 2025, International Advertising Association' leadership includes:

Sasan Saeidi - Chairman and World President
Dagmara Szulce - Global Executive Director
Heather Leembruggen - Honorary Secretary, Senior Vice President
Venanzio Camarra - Honorary Treasurer, Senior Vice President
Naomi Davidson - Vice President, Young Professionals

Investors of International Advertising Association

International Advertising Association has been backed by several prominent investors over the years, including:

The IAA is a non-profit, member-funded organization. Its primary support comes from membership dues (corporate, individual, academic) and sponsorships for its global and chapter-level events, awards, and educational initiatives. Key supporters include major advertisers, advertising agencies, media companies, and technology partners within the marketing ecosystem.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, the IAA has seen key appointments, notably strengthening its focus on young professionals. Other leadership roles like Chairman and Global Executive Director have maintained stability.

New Appointments:

Naomi Davidson, Naomi Davidson appointed as new Vice President for Young Professionals, to spearhead initiatives for the IAA's youth segment globally.

Technology (Tech Stack) used by International Advertising Association

Discover the tools International Advertising Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

International Advertising Association Email Formats and Examples

The International Advertising Association typically uses email addresses associated with its global domain iaaglobal.org. Common formats for professional organizations include [first_initial][last_name] or [first_name].[last_name]. For specific chapter contacts, email formats might vary based on the chapter's own domain if applicable.

[first_initial][last_name]@iaaglobal.org or [first_name].[last_name]@iaaglobal.org

Format

dszulce@iaaglobal.org (example for Dagmara Szulce based on common format, actual email may vary)

Example

70%

Success rate

News and media

IAA GlobalFebruary 22, 2024

International Advertising Association APPOINTS NEW VICE PRESIDENT FOR YOUNG PROFESSIONALS, NAOMI DAVIDSON

The International Advertising Association (IAA) has announced the appointment of Naomi Davidson as its new Vice President for Young Professionals. This strategic move underscores the IAA's commitment to nurturing and empowering the next generation of leaders in the advertising and marketing communications industry....more

IAA GlobalMarch 21, 2024

International Advertising Association KNOWLEDGE: THE IAA YOUNG PROFESSIONALS AUSTRALIA LAUNCH THE BIG IDEA 2024!

The IAA Young Professionals Australia has officially launched 'The Big Idea 2024,' Australia's premier national marketing communications challenge for university students. The initiative encourages students to devise a comprehensive marketing campaign for a real-world client, fostering practical skills and industry exposure....more

AdgullyNovember 27, 2023

International Advertising Association: Sasan Saeidi, Global President & CEO, IAA, on role of marcom industry

Sasan Saeidi, Chairman and World President of the IAA, discussed the evolving role of the marketing communications industry, emphasizing the need for purpose-driven advertising and ethical practices, particularly with the rise of AI and new technologies....more

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