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Interior Define
What Does Interior Define Do?
Interior Define (often stylized as Interior Define) is a digitally-native, direct-to-consumer furniture brand specializing in customizable sofas, sectionals, chairs, beds, and other home furnishings. They empower customers to design their own pieces by offering a wide selection of styles, configurations, leg options, and over 125 fabric choices. The company aims to provide a high-design aesthetic and quality craftsmanship at a more accessible price point than traditional custom furniture retailers, primarily through its e-commerce platform and a growing number of physical 'Guideshop' showroom locations in major U.S. cities. In late 2022, Interior Define was acquired by Havenly, an online interior design service.
Where Is Interior Define's Headquarters?
HQ Function
Primary hub for strategic direction, operations, marketing, technology development, and customer experience oversight for the Interior Define brand, integrated with Havenly's broader organizational structure.
Notable Features:
Havenly's Denver HQ is known for its modern, collaborative workspace. The influence on Interior Define means leveraging shared resources and technology infrastructure.
Work Culture:
Likely reflects Havenly's culture: fast-paced, tech-driven, collaborative, with a strong focus on customer satisfaction and democratizing interior design and custom furniture.
HQ Significance:
Centralizes decision-making and operational efficiency post-acquisition, allowing Interior Define to benefit from Havenly's established infrastructure and expertise in e-commerce and home services.
Values Reflected in HQ: Innovation, customer-centricity, accessibility in design, efficiency, and a digitally-forward approach to retail.
Location:
Interior Define primarily operates within the United States and offers shipping to Canada. Its physical presence is through 'Guideshops' in major U.S. metropolitan areas. While manufacturing and sourcing of materials involve global partners, its direct sales and customer-facing operations are concentrated in North America. The e-commerce platform allows for broader reach within these regions.
Street Address:
3040 Blake St, Suite 100 (Havenly HQ influencing ID Operations)
City:
Denver
State/Province:
Colorado
Country:
USA
Where Else Does Interior Define Operate Around the World?
Chicago, Illinois, USA
Address: Original corporate presence and flagship Guideshop location (e.g., 2027 N Clybourn Ave, Chicago, IL 60614). Specific corporate functions may still operate from Chicago.
Customer engagement, brand experience, sales, and potentially some design/merchandising functions for the Midwest region.
New York, New York, USA
Address: Guideshop example: 87 Grand St, New York, NY 10013 (SoHo)
Driving sales, brand awareness, and customer experience for the densely populated Northeast urban market and design community.
Los Angeles, California, USA
Address: Guideshop example: 8627 Melrose Ave, West Hollywood, CA 90069
Catering to the affluent Southern California clientele, interior designers, and capturing West Coast design trends.
Austin, Texas, USA
Address: Guideshop example: 11701 Domain Blvd Suite 140, Austin, TX 78758
Expanding market share in Texas and the Southwest, engaging with a younger, tech-savvy demographic.
Buying Intent Signals for Interior Define
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Interior Define? Meet the Executive Team
As of April 2025, Interior Define' leadership includes:
Who's Investing in Interior Define?
Interior Define has been backed by several prominent investors over the years, including:
What Leadership Changes Has Interior Define Seen Recently?
Following the acquisition by Havenly in late 2022, leadership was consolidated. William (Will) F. Mcclellan III, Havenly's COO, became CEO of Interior Define. No major, publicly announced executive hires or departures specific to the Interior Define brand leadership (under Havenly) have been noted in the immediate past 12 months, indicating stability post-integration.
What Technology (Tech Stack) Is Used byInterior Define?
Discover the tools Interior Define uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Interior Define Email Formats and Examples
Interior Define, particularly post-acquisition by Havenly, likely uses standard corporate email formats. Common patterns include [first initial][last name]@interiordefine.com or [first name].[last name]@interiordefine.com. For Havenly-integrated roles, @havenly.com might also be used.
flast@interiordefine.com (e.g., jdoe@interiordefine.com) or first.last@interiordefine.com (e.g., jane.doe@interiordefine.com)
Format
asmith@interiordefine.com
Example
70%
Success rate
What's the Latest News About Interior Define?
Home Accents Today • October 25, 2023
Interior Define Debuts New Showroom in San Diego
Interior Define announced the opening of its new showroom in San Diego, California. This expansion is part of the company's strategy to enhance its physical retail footprint, allowing customers to experience products firsthand and receive personalized design advice....more
Business of Home • February 6, 2023
Interior Define’s new owner has a plan to turn the beleaguered brand around
Following its acquisition by Havenly, new leadership detailed plans to revitalize Interior Define. Strategies include improving customer service, addressing supply chain issues, and leveraging Havenly's technology and operational expertise to enhance the brand's performance and customer experience....more
Furniture Today • December 1, 2022
Havenly acquires The Inside and Interior Define
Online interior design service Havenly announced its acquisition of direct-to-consumer home furnishings brands The Inside and Interior Define. This strategic move aims to expand Havenly's market reach and create a more comprehensive home decor and furniture ecosystem....more
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