HQ Function

Serves as the corporate headquarters for Purple Innovation, managing all brand operations including the Intellibed collection. Functions include R&D, marketing, sales strategy, and corporate administration.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, reflecting Purple's commitment to cutting-edge sleep technology. Likely includes product showrooms and advanced research labs.

Work Culture:

As part of Purple, the work culture is dynamic, innovative, and focused on improving lives through better sleep. There's an emphasis on collaboration, customer-centricity, and a forward-thinking approach to product development.

HQ Significance:

The Lehi headquarters is pivotal for Purple's strategic direction, brand integration (including Intellibed), and overall growth in the competitive sleep products market. It's the nerve center for innovation and market expansion.

Values Reflected in HQ: Innovation, comfort, customer well-being, and quality. The headquarters likely embodies these through its design, focus on employee well-being, and dedication to research and development.

Location:

As part of Purple Innovation, Intellibed products are primarily marketed and sold in the United States and Canada. Purple focuses its direct-to-consumer and retail partnership efforts on these North American markets. While future global expansion for Purple's brands is possible, the current operational focus for the Intellibed collection remains within North America.

Street Address:

4100 North Chapel Ridge Road, Suite 350

City:

Lehi

State/Province:

UT

Country:

USA