What Does Instrument Do?

Total employees468
HeadquartersPortland
Founded2005

Instrument is a digital product and brand experience agency that partners with ambitious companies to design, build, and grow the platforms, products, and services of the future. They focus on creating connected experiences that are both beautiful and impactful, helping brands thrive in a rapidly evolving digital landscape. Known for its human-centered approach, Instrument blends strategy, design, and technology to solve complex challenges and deliver measurable results for its clients. Acquired by Stagwell in 2021, Instrument continues to be recognized for its innovative work with leading global brands.

Where Is Instrument's Headquarters?

HQ Function

Serves as Instrument's primary operational and creative hub, housing core teams for design, engineering, strategy, production, and client services. It is central to the company's culture and innovation.

Notable Features:

The headquarters is likely a modern, open-concept office space designed to foster collaboration and creativity, reflecting Instrument's design-centric ethos. It probably includes project war rooms, diverse workspaces, and employee amenities.

Work Culture:

Instrument is known for a highly collaborative, innovative, and craft-driven work culture. They emphasize continuous learning, inclusivity, and a passion for creating exceptional digital experiences, with a strong focus on work-life integration and employee well-being.

HQ Significance:

The Portland headquarters is significant as the company's birthplace and remains the heart of its operations and identity. It anchors Instrument within the vibrant Pacific Northwest tech and creative community.

Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Instrument's core values: human-centered design, collaboration, craftsmanship, innovation, and a commitment to excellence.

Location:

While Instrument's physical offices are in Portland and Brooklyn, USA, their project portfolio and client base are global. They design and develop digital experiences for users worldwide, collaborating with international brands. As part of the Stagwell global network, Instrument has enhanced capabilities to serve clients and manage projects across diverse international markets, leveraging a broad network of talent and resources.

Street Address:

100 Naito Pkwy

City:

Portland

State/Province:

Oregon

Country:

USA

Where Else Does Instrument Operate Around the World?

Brooklyn, New York, USA

Address: 55 Water Street, Floor 6, Brooklyn, NY 11201

To expand Instrument's footprint, access New York City's rich talent pool, and provide localized, hands-on support and strategic partnership for clients on the East Coast and for international projects.

Buying Intent Signals for Instrument

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Instrument? Meet the Executive Team

As of April 2025, Instrument' leadership includes:

Kara Place - Chief Executive Officer
Rocky Lathan - President
Nishat Akhtar - Chief Creative Officer
Leon Anderson - Chief Operating Officer
JD Hooge - Co-Founder & Chairman
Justin Lewis - Co-Founder

Who's Investing in Instrument?

Instrument has been backed by several prominent investors over the years, including:

Stagwell Inc.

What Leadership Changes Has Instrument Seen Recently?

Hire3
Exits0

In early 2023, Instrument announced a significant leadership evolution. Kara Place was appointed CEO, Nishat Akhtar was promoted to CCO, and Leon Anderson was promoted to COO. Co-founders Justin Lewis (former CEO) and JD Hooge (former CCO) transitioned into strategic advisory, Chairman, and Co-Founder roles, ensuring leadership continuity. These appointments shape the current executive team. No other major C-suite level executive hires or exits from the company have been widely publicized between May 2023 and May 2024.

Departures

Justin Lewis, Justin Lewis transitioned from the role of CEO, remaining a Co-Founder.
JD Hooge, JD Hooge transitioned from the role of CCO, remaining Co-Founder and Chairman.

New Appointments:

Kara Place, Kara Place appointed as new Chief Executive Officer.
Nishat Akhtar, Nishat Akhtar appointed as new Chief Creative Officer.
Leon Anderson, Leon Anderson appointed as new Chief Operating Officer.

What Technology (Tech Stack) Is Used byInstrument?

Discover the tools Instrument uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Instrument Email Formats and Examples

Instrument commonly uses the 'first.last@instrument.com' email format for its employees. While this is the most prevalent, other formats like 'firstinitiallast@instrument.com' (e.g., jdoe@instrument.com) might exist for some individuals or specific use cases.

first.last@instrument.com

Format

jane.doe@instrument.com

Example

75%

Success rate

What's the Latest News About Instrument?

Stagwell GlobalJanuary 25, 2023

Instrument Names Kara Place as Chief Executive Officer, Nishat Akhtar as Chief Creative Officer, and Leon Anderson as Chief Operating Officer

Instrument, a digital brand and experience innovation company within the Stagwell (STGW) network, announced key leadership appointments: Kara Place as CEO, Nishat Akhtar as CCO, and Leon Anderson as COO. These appointments aim to drive the agency's next phase of growth....more

Webby AwardsMay 23, 2023

Instrument Honored for Notion Annual Review in the 27th Annual Webby Awards

Instrument received a Webby Award in the Websites and Mobile Sites, Data Visualization category for their innovative work on the 'Notion Annual Review'. This recognition underscores Instrument's expertise in crafting compelling and insightful digital experiences through data....more

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