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Instinct Pet Food is a leading provider of raw-inspired, natural pet food for dogs and cats. They believe in the power of raw nutrition to transform pets' lives, offering a variety of products including frozen raw meals, freeze-dried raw meals, raw-boosted kibble, and wet food. Their mission is to empower pet parents to provide their pets with minimally processed, nutrient-rich food made from real, wholesome ingredients.
Serves as the central hub for strategic planning, marketing, sales, product development, finance, and administrative operations for Instinct's North American business.
Modern office space designed to foster collaboration and innovation, likely including pet-friendly policies reflecting its core business.
Emphasizes a passion for pets, innovation in pet nutrition, and a collaborative environment. Employees are often driven by the mission to improve pet health through high-quality, natural food.
Crucial for driving the company's mission, brand strategy, and operations in the competitive pet food market, particularly its focus on raw nutrition and leadership in that segment.
Instinct Pet Food primarily serves the North American market (USA and Canada) with its comprehensive range of raw and natural pet foods. The company also has an expanding presence in select international markets, including parts of Asia and Europe, where its products are available through distribution partners. Global functions include international sales support, managing export logistics, and ensuring compliance with diverse regional pet food regulations.
101 S Hanley Rd, Ste 1100
St. Louis
MO
USA
Address: 4777 N 27th St, Lincoln, NE 68521, USA (Example manufacturing location, multiple facilities exist)
Leverages Nebraska's agricultural proximity and skilled labor for efficient, high-quality pet food production and distribution across North America.
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As of April 2025, Instinct' leadership includes:
Instinct has been backed by several prominent investors over the years, including:
No major C-suite executive hires or exits have been publicly announced by Instinct Pet Food in the last 12 months. The existing leadership team continues to guide the company's strategy and growth.
Discover the tools Instinct uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Instinct Pet Food likely utilizes common corporate email patterns. The most probable format is the first initial followed by the last name.
flast@instinctpetfood.com
Format
jdoe@instinctpetfood.com
Example
70%
Success rate
Petfood Industry • October 3, 2023
Instinct voluntarily recalled a limited quantity of its Instinct Raw Longevity Frozen Chicken Bites for Adult Dogs due to a potential Salmonella contamination. The company advised consumers to check lot codes and dispose of affected products....more
PR Newswire • May 9, 2023
Instinct Pet Food announced the launch of its new Raw + Freeze-Dried Meal Blends, combining high-protein kibble with freeze-dried raw pieces. This innovation aims to make raw nutrition more accessible for pet parents....more
Pet Food Processing • February 21, 2024
Instinct Pet Food expanded its feline nutrition portfolio with the launch of three new wet cat food lines: Complete Care Pâtés, Healthy Cravings Cuts & Gravy, and Raw Boost Mixers Pâtés & Chunks. These products aim to provide tailored nutrition for cats....more
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