What Does Instagram Do?

Total employees37771
HeadquartersMenlo Park
FoundedN/A

Instagram is a globally popular social networking service focused on photo and video sharing. Launched in 2010 and acquired by Facebook (now Meta Platforms) in 2012, Instagram allows users to upload media that can be edited with filters, organized by hashtags, and associated with locations. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. Key features include Stories, Reels, IGTV, Shopping, and Direct messaging, making it a multifaceted platform for personal expression, community building, and brand engagement.

Where Is Instagram's Headquarters?

HQ Function

Serves as the primary hub for Instagram's core operations, including product development, engineering, design, marketing, and business strategy, leveraging the resources of the broader Meta campus.

Notable Features:

Located within Meta's expansive campus, which is known for its open-concept workspaces, numerous cafes, fitness centers, green areas, and art installations, designed to foster creativity and collaboration.

Work Culture:

Reflects Meta's broader culture: fast-paced, innovative, data-driven, and collaborative. There's a strong emphasis on 'moving fast,' experimentation, and building products that connect people globally.

HQ Significance:

The Menlo Park campus is the nerve center for Instagram's global strategic decisions, product roadmap, and technological advancements, deeply integrated with Meta's overall mission.

Values Reflected in HQ: The campus environment and work culture aim to reflect values such as innovation, openness, community, impact, and speed, encouraging creative problem-solving and global connectivity.

Location:

Instagram, as part of Meta Platforms, operates globally through a network of offices that support its vast user base. These international locations facilitate localized product development, community support, sales and marketing efforts, creator partnerships, and policy enforcement, ensuring Instagram remains a relevant and accessible platform worldwide. Key functions supported globally include engineering, data science, design, research, partnerships, operations, and regional market development.

Street Address:

1 Hacker Way

City:

Menlo Park

State/Province:

California

Country:

United States

Where Else Does Instagram Operate Around the World?

New York, New York/United States

Address: 770 Broadway, New York, NY 10003, USA (Meta Office)

Serves the US East Coast, fostering relationships with key brands, media organizations, and creators in the region.

London, England/United Kingdom

Address: 10 Brock Street, London, NW1 3FG, United Kingdom (Meta Office)

Manages Instagram's operations and strategic initiatives across Europe, the Middle East, and Africa, adapting the platform for diverse local markets.

Singapore, Singapore

Address: Marina One West Tower, 9 Straits View, Singapore 018937 (Meta Office)

Drives Instagram's growth and localization efforts in the dynamic Asia-Pacific markets, engaging with local businesses, creators, and communities.

Dublin, Ireland

Address: Grand Canal Square, Dublin 2, Ireland (Meta International HQ)

Key operational center for Europe, focusing on policy, legal compliance, and supporting the region's user base and business activities.

Buying Intent Signals for Instagram

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Instagram? Meet the Executive Team

As of April 2025, Instagram' leadership includes:

Adam Mosseri - Head of Instagram
Vishal Shah - VP of Product, Instagram
Eva Chen - VP of Fashion Partnerships, Instagram

Who's Investing in Instagram?

Instagram has been backed by several prominent investors over the years, including:

Baseline Ventures
Andreessen Horowitz
Benchmark
Sequoia Capital
Thrive Capital
Greylock Partners

What Leadership Changes Has Instagram Seen Recently?

Hire0
Exits0

Adam Mosseri continues to lead Instagram as its Head. While internal team leadership shifts naturally occur within a dynamic organization like Instagram (and its parent Meta), major public announcements of hires or exits specifically at the Instagram VP level (distinct from broader Meta leadership changes) have been limited in the past 12 months. The platform's leadership remains focused on evolving product features, particularly Reels, Threads, and creator monetization tools.

What Technology (Tech Stack) Is Used byInstagram?

Discover the tools Instagram uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Instagram Email Formats and Examples

Instagram is part of Meta Platforms. Professional email communications typically use Meta's email domain. Common formats at Meta include [first_initial][last]@meta.com and [first_name].[last_name]@meta.com. For general Instagram support, users are directed to the app's help center.

Common Meta formats: [first_initial][last]@meta.com, [first_name].[last_name]@meta.com, [first_name]_[last_name]@meta.com

Format

jdoe@meta.com

Example

70%

Success rate

What's the Latest News About Instagram?

TechCrunchMay 3, 2024

Instagram confirms it’s testing unskippable ‘ad breaks’

Instagram confirmed it is testing a new ad format called 'ad breaks,' which prevents users from scrolling past them. This feature, if broadly implemented, would make some ads unskippable, requiring users to view them before continuing to browse content. The test has sparked discussion among users regarding its potential impact on user experience....more

The VergeApril 30, 2024

Meta’s AI chatbot is now popping up in Instagram, WhatsApp, and Messenger search

Meta is expanding the testing of its AI chatbot, Meta AI, integrating it into the search bars of Instagram, WhatsApp, and Messenger for some users. This move signifies Meta's broader strategy to embed generative AI capabilities across its family of apps, allowing users to interact with AI for information, content creation, and more....more

Social Media TodayFebruary 1, 2024

Threads Reaches 130 Million Monthly Active Users

Meta's text-based app, Threads, which is closely linked to Instagram, reached 130 million monthly active users as of early February 2024. Mark Zuckerberg highlighted this growth, indicating continued momentum for the platform as it aims to build a large-scale conversational app....more

EngadgetMay 23, 2024

Instagram is testing a feature that lets you control who sees your likes

Instagram is exploring a new privacy feature that would allow users to control who can see the posts they've liked. This test is part of ongoing efforts to give users more control over their experience and data on the platform, potentially changing how engagement is perceived and shared....more

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