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Instagram is a globally popular social networking service focused on photo and video sharing. Launched in 2010 and acquired by Facebook (now Meta Platforms) in 2012, Instagram allows users to upload media that can be edited with filters, organized by hashtags, and associated with locations. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. Key features include Stories, Reels, IGTV, Shopping, and Direct messaging, making it a multifaceted platform for personal expression, community building, and brand engagement.
Serves as the primary hub for Instagram's core operations, including product development, engineering, design, marketing, and business strategy, leveraging the resources of the broader Meta campus.
Located within Meta's expansive campus, which is known for its open-concept workspaces, numerous cafes, fitness centers, green areas, and art installations, designed to foster creativity and collaboration.
Reflects Meta's broader culture: fast-paced, innovative, data-driven, and collaborative. There's a strong emphasis on 'moving fast,' experimentation, and building products that connect people globally.
The Menlo Park campus is the nerve center for Instagram's global strategic decisions, product roadmap, and technological advancements, deeply integrated with Meta's overall mission.
Instagram, as part of Meta Platforms, operates globally through a network of offices that support its vast user base. These international locations facilitate localized product development, community support, sales and marketing efforts, creator partnerships, and policy enforcement, ensuring Instagram remains a relevant and accessible platform worldwide. Key functions supported globally include engineering, data science, design, research, partnerships, operations, and regional market development.
1 Hacker Way
Menlo Park
California
United States
Address: 770 Broadway, New York, NY 10003, USA (Meta Office)
Serves the US East Coast, fostering relationships with key brands, media organizations, and creators in the region.
Address: 10 Brock Street, London, NW1 3FG, United Kingdom (Meta Office)
Manages Instagram's operations and strategic initiatives across Europe, the Middle East, and Africa, adapting the platform for diverse local markets.
Address: Marina One West Tower, 9 Straits View, Singapore 018937 (Meta Office)
Drives Instagram's growth and localization efforts in the dynamic Asia-Pacific markets, engaging with local businesses, creators, and communities.
Address: Grand Canal Square, Dublin 2, Ireland (Meta International HQ)
Key operational center for Europe, focusing on policy, legal compliance, and supporting the region's user base and business activities.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Instagram' leadership includes:
Instagram has been backed by several prominent investors over the years, including:
Adam Mosseri continues to lead Instagram as its Head. While internal team leadership shifts naturally occur within a dynamic organization like Instagram (and its parent Meta), major public announcements of hires or exits specifically at the Instagram VP level (distinct from broader Meta leadership changes) have been limited in the past 12 months. The platform's leadership remains focused on evolving product features, particularly Reels, Threads, and creator monetization tools.
Discover the tools Instagram uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Instagram is part of Meta Platforms. Professional email communications typically use Meta's email domain. Common formats at Meta include [first_initial][last]@meta.com and [first_name].[last_name]@meta.com. For general Instagram support, users are directed to the app's help center.
Common Meta formats: [first_initial][last]@meta.com, [first_name].[last_name]@meta.com, [first_name]_[last_name]@meta.com
Format
jdoe@meta.com
Example
70%
Success rate
TechCrunch • May 3, 2024
Instagram confirmed it is testing a new ad format called 'ad breaks,' which prevents users from scrolling past them. This feature, if broadly implemented, would make some ads unskippable, requiring users to view them before continuing to browse content. The test has sparked discussion among users regarding its potential impact on user experience....more
The Verge • April 30, 2024
Meta is expanding the testing of its AI chatbot, Meta AI, integrating it into the search bars of Instagram, WhatsApp, and Messenger for some users. This move signifies Meta's broader strategy to embed generative AI capabilities across its family of apps, allowing users to interact with AI for information, content creation, and more....more
Social Media Today • February 1, 2024
Meta's text-based app, Threads, which is closely linked to Instagram, reached 130 million monthly active users as of early February 2024. Mark Zuckerberg highlighted this growth, indicating continued momentum for the platform as it aims to build a large-scale conversational app....more
Engadget • May 23, 2024
Instagram is exploring a new privacy feature that would allow users to control who can see the posts they've liked. This test is part of ongoing efforts to give users more control over their experience and data on the platform, potentially changing how engagement is perceived and shared....more
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