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Instacart's Overview

Total employees22334
HeadquartersSan Francisco
Founded

Instacart is a North American leader in online grocery delivery and pickup services. It connects customers with personal shoppers who pick and deliver groceries and other essential items from various local retailers. Operating via a mobile app and website, Instacart partners with thousands of national, regional, and local retail brands, offering convenience and time-saving solutions for consumers across the United States and Canada. Beyond grocery, it has expanded into areas like advertising technology for CPG brands and enterprise solutions for retailers.

Where is Instacart's Headquarters?

Instacart officeInstacart officeInstacart officeInstacart office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for executive leadership, core engineering and product development, marketing strategy, corporate finance, legal, and overall business operations management.

Notable Features:

Occupies multiple floors in a modern high-rise building, likely featuring open-plan workspaces, collaboration areas, employee amenities, and showcasing views characteristic of downtown San Francisco.

Work Culture:

Characterized by a fast-paced, innovative, and data-driven tech environment. Emphasis on solving complex logistical challenges, enhancing customer experience, and fostering collaboration between diverse teams.

HQ Significance:

Its location in San Francisco provides access to a rich pool of tech talent, venture capital, and proximity to key industry partners and competitors, anchoring its strategic decision-making and innovation efforts.

Values Reflected in HQ: The headquarters likely reflects values such as 'Of Course, But Maybe' (encouraging challenging assumptions), efficiency, customer focus, and technological innovation through its layout, technology integration, and collaborative spaces.

Location:

Instacart's primary market operations are concentrated in North America (United States and Canada). While it doesn't offer consumer-facing delivery services outside these countries currently, it may employ remote teams or have smaller specialized offices internationally supporting functions like engineering, data science, or specific operational tasks, leveraging global talent.

Street Address:

50 Beale St

City:

San Francisco

State/Province:

CA

Country:

USA

Instacart's Global Presence

Toronto, ON, Canada

Address: Specific address not publicly listed, located in Toronto's tech corridor.

Manages and expands Instacart's growing presence across Canada, tailoring strategies and operations to the local market dynamics and regulations.

Atlanta, GA, USA

Address: Coda @ Tech Square, 756 W Peachtree St NW, Atlanta, GA 30308 (or nearby area)

Serves as a key operational support hub, enhancing customer and shopper experience efficiency, and supporting southeastern US operations.

Buying Intent Signals for Instacart

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Instacart

As of April 2025, Instacart' leadership includes:

Fidji Simo - Chief Executive Officer & Chair
Nick Giovanni - Chief Financial Officer
JJ Zhuang - Chief Technology Officer
Laura Jones - Chief Legal Officer and Corporate Secretary
Chris Rogers - Chief Business Officer
Daniel Danker - Chief Product Officer
Tom Maguire - Chief Partnership Officer

Investors of Instacart

Instacart has been backed by several prominent investors over the years, including:

Sequoia Capital
Andreessen Horowitz (a16z)
Kleiner Perkins
D1 Capital Partners
Fidelity Management & Research Company
T. Rowe Price Associates, Inc.
Coatue Management
Valiant Capital Management
Norges Bank Investment Management
CapitalG

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its IPO in late 2023, Instacart's C-suite has remained relatively stable. Recent significant executive activity primarily involved refining roles and potentially adding VP-level talent in strategic areas like advertising and enterprise technology rather than major C-suite turnover.

Technology (Tech Stack) used by Instacart

Discover the tools Instacart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Instacart Email Formats and Examples

Instacart primarily utilizes the email format combining the first initial and the full last name of the employee.

[first_initial][last]@instacart.com

Format

jsmith@instacart.com

Example

85%

Success rate

News and media

TechCrunchMay 14, 2024

Instacart partners with Uber Eats to offer restaurant delivery

Instacart announced a partnership with Uber Technologies, enabling Instacart app users in the US to order restaurant delivery fulfilled by Uber Eats, expanding beyond its core grocery offering....more

Instacart Investor RelationsMay 8, 2024

Instacart Reports First Quarter 2024 Financial Results

Instacart released its Q1 2024 earnings, showing continued growth in Gross Transaction Volume (GTV) to $8.0 billion (up 8% YoY) and Revenue to $820 million (up 8% YoY). The company highlighted growth in advertising and investments in AI....more

Supermarket NewsApril 24, 2024

Instacart upgrades Caper Cart with new AI features

Instacart unveiled enhancements to its AI-powered smart shopping cart, the Caper Cart, introducing features like integrated digital scales, improved item recognition, and personalized recommendations to streamline the in-store shopping experience for retailers using the technology....more

ReutersSeptember 19, 2023

Instacart valued at $9.9 bln in sluggish US IPO market debut

Instacart successfully launched its Initial Public Offering (IPO) on the Nasdaq stock exchange under the ticker symbol CART, pricing its shares at $30 each and achieving a fully diluted valuation of approximately $9.9 billion....more

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