What Does Instacart Do?

Total employees22334
HeadquartersSan Francisco
Founded

Instacart is a leading North American online grocery technology company that enables consumers to order groceries and other essential goods from their favorite local retailers for delivery or pickup. The platform connects customers with personal shoppers who pick, pack, and deliver orders, often within the same day. Instacart partners with a vast network of retailers across the U.S. and Canada, offering a convenient and efficient way for people to shop for their everyday needs. Beyond grocery, Instacart is expanding into new verticals and enhancing its advertising and enterprise platform offerings.

Where Is Instacart's Headquarters?

HQ Function

The headquarters serves as the primary hub for executive leadership, engineering, product development, marketing, operations, and other core corporate functions, driving the company's overall strategy and platform innovation.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, likely featuring open-plan workspaces, advanced technology infrastructure, and amenities to support employee well-being and productivity.

Work Culture:

Instacart's headquarters fosters a fast-paced, mission-driven, and innovative work culture. There is a strong emphasis on collaboration, data-driven decision-making, and solving complex logistical and technological challenges to improve the grocery shopping experience.

HQ Significance:

Located in the Bay Area, the headquarters benefits from access to a rich talent pool in technology and business, proximity to venture capital, and a vibrant ecosystem that supports Instacart's growth and technological advancements.

Values Reflected in HQ: The headquarters' design and operations likely reflect Instacart's core values such as customer-first thinking, innovation, efficiency, community focus, and a commitment to a high-performance collaborative environment.

Location:

Instacart's consumer-facing grocery delivery and pickup services are primarily available in the United States and Canada, covering thousands of cities. While its core market is North America, the company's technology, platform, and operational expertise have global relevance. Functions supported globally include distributed engineering teams, remote customer support operations, and strategic partnerships that may extend beyond its current service areas. Its enterprise solutions and advertising platform also cater to businesses with international reach.

Street Address:

50 Beale Street, Suite 600

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Instacart Operate Around the World?

Toronto, Ontario, Canada

Address: Downtown Toronto (specific address may vary for different teams/functions)

Manages Canadian operations, retailer partnerships, shopper network, and customer experience specific to Canada, while also housing teams working on global product initiatives.

Atlanta, Georgia, USA

Address: Atlanta, GA (specific office locations for various functions)

Enhances regional operational efficiency, provides customer support, and contributes to talent diversification outside of the West Coast tech hubs.

Buying Intent Signals for Instacart

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Instacart? Meet the Executive Team

As of April 2025, Instacart' leadership includes:

Fidji Simo - Chief Executive Officer
Emily Reuter - Chief Financial Officer
Varouj Chitilian - Chief Technology Officer
Chris Rogers - Chief Business Officer
Laura Jones - Chief Legal Officer and Corporate Secretary
Christina Hall - Chief Human Resources Officer
Dani Dudeck - Chief Communications Officer

Who's Investing in Instacart?

Instacart has been backed by several prominent investors over the years, including:

Sequoia Capital
Andreessen Horowitz (a16z)
Kleiner Perkins
D1 Capital Partners
Fidelity Management & Research Company
T. Rowe Price
Coatue Management
Valiant Capital Management
Norges Bank Investment Management
G Squared

What Leadership Changes Has Instacart Seen Recently?

Hire2
Exits2

Over the past 12 months, Instacart has seen significant executive team changes, including the appointment of a new CFO and a new Chief Business Officer, and the departures of the former CFO and COO. These changes reflect the company's strategic evolution post-IPO and focus on long-term growth.

Departures

Nick Giovanni, Nick Giovanni departed from his role as CFO after a transition period following Emily Reuter's appointment.
Asha Sharma, Asha Sharma departed from her role as COO.

New Appointments:

Emily Reuter, Emily Reuter was appointed as the new Chief Financial Officer.
Chris Rogers, Chris Rogers joined Instacart as its Chief Business Officer.

What Technology (Tech Stack) Is Used byInstacart?

Discover the tools Instacart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Instacart Email Formats and Examples

Instacart primarily uses a standard corporate email format based on employee names. The most common structure is the employee's first name followed by a period and then their last name, or first initial followed by last name.

Common formats include [first].[last]@instacart.com and [first_initial][last]@instacart.com

Format

jane.doe@instacart.com or jdoe@instacart.com

Example

90%

Success rate

What's the Latest News About Instacart?

Business WireMay 14, 2024

Instacart and The Cigna Group Expand Partnership to Help Seniors Access Nutritious Food

Instacart and The Cigna Group announced an expansion of their partnership to offer co-branded, tailored Medicare Advantage plans with grocery benefits. This initiative aims to improve access to nutritious food for seniors, allowing them to use plan-sponsored stipends to purchase healthy groceries on Instacart....more

Instacart Investor RelationsMay 8, 2024

Instacart (Maplebear Inc.) Reports First Quarter 2024 Financial Results

Instacart announced its financial results for the first quarter of 2024, highlighting an 8% year-over-year growth in Gross Transaction Value (GTV) to $8.0 billion and revenue growth. The company also reported increased profitability and continued expansion of its advertising and enterprise solutions....more

PR NewswireApril 23, 2024

Instacart Introduces New Features to Make Online Meal Planning and Grocery Shopping Even Easier

Instacart unveiled new platform features designed to simplify meal planning and online grocery shopping. These include shoppable meal plans, enhanced recipe discovery, and AI-powered shopping list creation, aimed at providing more inspiration and convenience for customers....more

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