What Does Insomniac Events Do?

Total employees1560
HeadquartersBeverly Hills
Founded1993

Insomniac Events is a premier American producer of electronic dance music (EDM) festivals, concerts, and nightlife experiences. Founded by Pasquale Rotella, the company is renowned for creating immersive, multi-sensory events such as Electric Daisy Carnival (EDC), Beyond Wonderland, Escape Halloween, Nocturnal Wonderland, and Countdown. With a focus on community, creativity, and unparalleled production, Insomniac has grown into a global leader in the live music entertainment industry, bringing joy and unique experiences to millions of 'Headliners' (their term for fans) worldwide.

Where Is Insomniac Events's Headquarters?

HQ Function

Serves as the primary corporate and administrative hub for Insomniac Events. This includes strategic planning, business development, legal, finance, and high-level operational oversight for its global portfolio of festivals and events, in conjunction with Live Nation's resources.

Notable Features:

Located within Live Nation's corporate campus, facilities are modern and equipped for a global entertainment business. Specific Insomniac-branded features or dedicated creative studios may exist within this campus or at other operational sites in the Los Angeles area, reflecting their unique brand identity.

Work Culture:

A high-energy, creative, and demanding environment. Employees are typically passionate about electronic music and festival culture. Strong emphasis on teamwork, innovation in production, and dedication to the 'Headliner' experience. Often described as 'work hard, play hard,' embodying the vibrant spirit of their events.

HQ Significance:

As the nerve center for a globally recognized festival brand, the HQ is pivotal for strategic planning, global operations coordination, talent relations, marketing, and maintaining the creative vision established by founder Pasquale Rotella, leveraging Live Nation's global infrastructure.

Values Reflected in HQ: The operational drive and corporate setting reflect values of professionalism, large-scale production excellence, and strategic growth, while the underlying creative output managed from here embodies community (through its 'Headliner' focus and 'All Are Welcome Here' motto), innovation, and pushing boundaries in live event experiences.

Location:

Insomniac Events supports a wide array of functions globally, extending beyond its US base. This includes international festival production (e.g., EDC Mexico, and past events like EDC Portugal, EDC UK, EDC China, EDC Japan), talent booking for global stages, marketing and promotion in international markets, and forging partnerships with local promoters and venues worldwide to expand its brand and event footprint. They also manage international tours for artists associated with their brands and record labels.

Street Address:

9348 Civic Center Drive

City:

Beverly Hills

State/Province:

California

Country:

USA

Where Else Does Insomniac Events Operate Around the World?

Las Vegas, Nevada/USA

Address: [Specific permanent office address not publicly listed; operations are significantly scaled up around event periods, particularly near the Las Vegas Motor Speedway for EDC.]

Supports Insomniac's flagship event in Las Vegas, a global entertainment capital and a key market for large-scale festivals. This presence is crucial for one of the world's largest EDM festivals.

Buying Intent Signals for Insomniac Events

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Insomniac Events? Meet the Executive Team

As of April 2025, Insomniac Events' leadership includes:

Pasquale Rotella - Founder and CEO
Alana Vague - SVP, Head of Marketing
Matt Gerold - SVP, Tour & Festival Operations
Simon Rust Lamb - COO, Insomniac Music Group

Who's Investing in Insomniac Events?

Insomniac Events has been backed by several prominent investors over the years, including:

Live Nation Entertainment (Majority Stakeholder)

What Leadership Changes Has Insomniac Events Seen Recently?

Hire0
Exits0

No major top-level executive hires or exits directly at Insomniac Events have been widely publicized in the last 12 months. The company maintains a relatively stable core leadership team under founder Pasquale Rotella. Any significant changes are typically managed within the broader Live Nation Entertainment structure or announced internally.

What Technology (Tech Stack) Is Used byInsomniac Events?

Discover the tools Insomniac Events uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Insomniac Events Email Formats and Examples

Insomniac Events, like many corporations, likely uses standardized email formats for its employees. While specific internal patterns are not publicly disclosed, common professional formats include first name initial followed by last name, or first name dot last name, at their domain 'insomniac.com'.

Common formats: flast@insomniac.com (e.g., jdoe@insomniac.com) or first.last@insomniac.com (e.g., jane.doe@insomniac.com)

Format

protella@insomniac.com

Example

70%

Success rate

What's the Latest News About Insomniac Events?

ForbesMay 23, 2024

Insomniac Events' EDC Las Vegas 2024 Delivers Another Landmark Year

EDC Las Vegas 2024, hosted by Insomniac Events, concluded successfully, attracting over 525,000 attendees over three days. The event featured numerous acclaimed artists and highlighted Insomniac's continued dominance in large-scale festival production....more

BillboardMay 8, 2024

Insomniac's Pasquale Rotella Details New Southern California Waterfront Venue 'The Stage'

Pasquale Rotella, founder of Insomniac Events, announced plans for a new dedicated waterfront venue in Southern California named 'The Stage,' aimed at hosting a variety of electronic music events and enhancing the region's live music scene....more

Your EDMFebruary 29, 2024

Insomniac Events Announces New Multi-Genre Festival 'Intersect Las Vegas'

Insomniac Events revealed plans for a new multi-genre music festival called 'Intersect,' set to debut in Las Vegas, further expanding its diverse portfolio of live events in the entertainment capital....more

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