Insomnia Cookies
Insomnia Cookies's Overview
Insomnia Cookies is a popular chain of bakeries in the United States, specializing in delivering warm cookies, brownies, ice cream, and other sweet treats, often late into the night. Founded in 2003 by Seth Berkowitz in a University of Pennsylvania dorm room, the company has grown significantly, catering primarily to college students and urban dwellers seeking late-night indulgences. Insomnia Cookies is known for its distinctive brand, convenient delivery service, and a wide variety of cookie flavors. It operates numerous retail locations across the U.S. and has recently expanded internationally to Canada and the United Kingdom. The company was acquired by Krispy Kreme (a subsidiary of JAB Holding Company) in 2018 but continues to operate as an independent brand.
Where is Insomnia Cookies's Headquarters?
HQ Function
The Philadelphia headquarters serves as the central hub for corporate operations, including brand management, marketing strategy, product innovation, finance, human resources, and oversight of national and international expansion.
Notable Features:
Located in a prominent downtown Philadelphia office building, the headquarters likely features a modern office environment designed to foster collaboration and creativity, reflecting the brand's energetic and innovative spirit. It may include test kitchens for developing new cookie recipes and products.
Work Culture:
Insomnia Cookies' work culture is often described as fast-paced, entrepreneurial, and fun, aligning with its youth-oriented brand and late-night service model. There's an emphasis on customer satisfaction, innovation, and teamwork. Employees often express a passion for the brand and its mission to deliver moments of 'warm, delicious, delivered' happiness.
HQ Significance:
The headquarters is significant as the command center for a rapidly expanding international brand. It drives the strategic direction, operational standards, and marketing initiatives that have made Insomnia Cookies a recognized name in the late-night food delivery market.
Values Reflected in HQ: The headquarters likely embodies values such as innovation (pioneering late-night cookie delivery), customer delight (focus on quality and service), entrepreneurial spirit (continuous growth and market adaptation), and a vibrant, energetic approach to business.
Location:
Insomnia Cookies primarily operates in the United States with an extensive network of over 265 stores. In recent years, the company has embarked on international expansion, establishing a presence in Canada (starting with Toronto) and the United Kingdom (starting with Manchester and Liverpool). Globally, Insomnia Cookies supports retail bakery operations, localized marketing and branding, delivery services, customer service, and product adaptation for regional tastes.
Street Address:
1 S Broad St, Suite 1600
City:
Philadelphia
State/Province:
PA
Country:
USA
Insomnia Cookies's Global Presence
Toronto, Ontario, Canada
Address: Operational hub supporting multiple retail locations in the Greater Toronto Area. Specific corporate office address not publicly detailed, operations are integrated with retail expansion.
To establish and grow the Insomnia Cookies brand presence in Canada, adapting its successful U.S. model to meet Canadian consumer preferences and market dynamics.
Manchester, United Kingdom
Address: Operational hub supporting initial retail locations in Manchester and expanding UK presence. Specific corporate office address not publicly detailed, operations are integrated with retail expansion.
To spearhead Insomnia Cookies' growth in the UK market, introducing its late-night warm cookie delivery concept to a new international audience and establishing a strong retail footprint.
Buying Intent Signals for Insomnia Cookies
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Executive Team of Insomnia Cookies
As of April 2025, Insomnia Cookies' leadership includes:
Investors of Insomnia Cookies
Insomnia Cookies has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most notable executive change in the past year was the transition of Insomnia Cookies' founder, Seth Berkowitz, from his role as CEO. Krispy Kreme, the parent company, has been providing oversight during this period. No other major C-suite hires or exits for Insomnia Cookies specifically have been broadly publicized in the last 12 months.
Departures
Technology (Tech Stack) used by Insomnia Cookies
Discover the tools Insomnia Cookies uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Insomnia Cookies Email Formats and Examples
Insomnia Cookies likely uses standard corporate email formats for its employees. The most common formats are typically a combination of first name, last name, or initials. For professional communication, using a verified email format increases the chances of your message reaching the intended recipient.
Common formats include [first].[last]@insomniacookies.com or [first_initial][last]@insomniacookies.com. The [first].[last] format appears to be more prevalent.
Format
jane.doe@insomniacookies.com
Example
85%
Success rate
News and media
Food & Wine • March 7, 2024
Insomnia Cookies news title: Insomnia Cookies Is Now Making Treats for Dogs
Insomnia Cookies announced its first-ever line of treats for dogs, expanding its customer base to include canine companions. The new dog treats are made with dog-safe ingredients....more
Restaurant Business • November 29, 2023
Insomnia Cookies news title: Insomnia Cookies founder Seth Berkowitz to step down as CEO
Seth Berkowitz, who founded the late-night cookie delivery chain Insomnia Cookies in his dorm room 20 years ago, announced he will step down as CEO at the end of the year. Parent company Krispy Kreme will determine future leadership....more
PR Newswire • August 15, 2023
Insomnia Cookies news title: Insomnia Cookies Officially Lands in the UK, Opening First Two Stores in Manchester
Insomnia Cookies announced its official launch in the United Kingdom with the opening of its first two stores in Manchester, on Cross Street and University Green. This marks a significant step in the company's international expansion....more
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