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Insomnia Cookies is a popular chain of bakeries in the United States, specializing in delivering warm cookies, brownies, ice cream, and other sweet treats, often late into the night. Founded in 2003 by Seth Berkowitz in a University of Pennsylvania dorm room, the company has grown significantly, catering primarily to college students and urban dwellers seeking late-night indulgences. Insomnia Cookies is known for its distinctive brand, convenient delivery service, and a wide variety of cookie flavors. It operates numerous retail locations across the U.S. and has recently expanded internationally to Canada and the United Kingdom. The company was acquired by Krispy Kreme (a subsidiary of JAB Holding Company) in 2018 but continues to operate as an independent brand.
The Philadelphia headquarters serves as the central hub for corporate operations, including brand management, marketing strategy, product innovation, finance, human resources, and oversight of national and international expansion.
Located in a prominent downtown Philadelphia office building, the headquarters likely features a modern office environment designed to foster collaboration and creativity, reflecting the brand's energetic and innovative spirit. It may include test kitchens for developing new cookie recipes and products.
Insomnia Cookies' work culture is often described as fast-paced, entrepreneurial, and fun, aligning with its youth-oriented brand and late-night service model. There's an emphasis on customer satisfaction, innovation, and teamwork. Employees often express a passion for the brand and its mission to deliver moments of 'warm, delicious, delivered' happiness.
The headquarters is significant as the command center for a rapidly expanding international brand. It drives the strategic direction, operational standards, and marketing initiatives that have made Insomnia Cookies a recognized name in the late-night food delivery market.
Insomnia Cookies primarily operates in the United States with an extensive network of over 265 stores. In recent years, the company has embarked on international expansion, establishing a presence in Canada (starting with Toronto) and the United Kingdom (starting with Manchester and Liverpool). Globally, Insomnia Cookies supports retail bakery operations, localized marketing and branding, delivery services, customer service, and product adaptation for regional tastes.
1 S Broad St, Suite 1600
Philadelphia
PA
USA
Address: Operational hub supporting multiple retail locations in the Greater Toronto Area. Specific corporate office address not publicly detailed, operations are integrated with retail expansion.
To establish and grow the Insomnia Cookies brand presence in Canada, adapting its successful U.S. model to meet Canadian consumer preferences and market dynamics.
Address: Operational hub supporting initial retail locations in Manchester and expanding UK presence. Specific corporate office address not publicly detailed, operations are integrated with retail expansion.
To spearhead Insomnia Cookies' growth in the UK market, introducing its late-night warm cookie delivery concept to a new international audience and establishing a strong retail footprint.
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As of April 2025, Insomnia Cookies' leadership includes:
Insomnia Cookies has been backed by several prominent investors over the years, including:
The most notable executive change in the past year was the transition of Insomnia Cookies' founder, Seth Berkowitz, from his role as CEO. Krispy Kreme, the parent company, has been providing oversight during this period. No other major C-suite hires or exits for Insomnia Cookies specifically have been broadly publicized in the last 12 months.
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Insomnia Cookies likely uses standard corporate email formats for its employees. The most common formats are typically a combination of first name, last name, or initials. For professional communication, using a verified email format increases the chances of your message reaching the intended recipient.
Common formats include [first].[last]@insomniacookies.com or [first_initial][last]@insomniacookies.com. The [first].[last] format appears to be more prevalent.
Format
jane.doe@insomniacookies.com
Example
85%
Success rate
Food & Wine • March 7, 2024
Insomnia Cookies announced its first-ever line of treats for dogs, expanding its customer base to include canine companions. The new dog treats are made with dog-safe ingredients....more
Restaurant Business • November 29, 2023
Seth Berkowitz, who founded the late-night cookie delivery chain Insomnia Cookies in his dorm room 20 years ago, announced he will step down as CEO at the end of the year. Parent company Krispy Kreme will determine future leadership....more
PR Newswire • August 15, 2023
Insomnia Cookies announced its official launch in the United Kingdom with the opening of its first two stores in Manchester, on Cross Street and University Green. This marks a significant step in the company's international expansion....more
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