HQ Function

The headquarters served as the central hub for all research operations, client management, data analysis, and administrative functions for Insights West.

Notable Features:

Likely a modern office space in downtown Vancouver, designed to foster collaboration among researchers, analysts, and project managers, equipped with facilities for qualitative research like focus group rooms.

Work Culture:

The work culture at Insights West was characterized by a passion for data, a commitment to accuracy, innovation in research methods, and a strong client-centric approach. It emphasized understanding the nuances of Western Canadian markets.

HQ Significance:

The Vancouver headquarters was pivotal in establishing Insights West's reputation as a leading voice in Western Canadian market research and public opinion, providing regional expertise that was highly valued.

Values Reflected in HQ: The headquarters likely reflected values such as professionalism, intellectual curiosity, regional expertise, and a commitment to delivering actionable insights.

Location:

Prior to its acquisition by Leger, Insights West's primary operational focus was on Western Canada, with a strong emphasis on British Columbia and Alberta. They provided specialized market research, public opinion polling, and strategic consultation tailored to the unique demographics, economic conditions, and cultural nuances of this region. While not 'global,' their expertise was deep within their defined geographical area. Post-acquisition, this regional expertise contributes to Leger's broader national and international capabilities.

Street Address:

Suite 505, 602 West Hastings Street (historical address)

City:

Vancouver

State/Province:

British Columbia

Country:

Canada