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InsideSales Playbooks
What Does InsideSales Playbooks Do?
InsideSales Playbooks, a prominent sales engagement platform, originated from InsideSales.com, which was founded in 2004. InsideSales.com rebranded to XANT in May 2020, continuing the development and offering of Playbooks. In May 2022, XANT was acquired by Aurea Software, a global enterprise software company. Playbooks is now offered as XANT Playbooks within Aurea's portfolio of solutions, designed to help sales teams accelerate revenue through AI-powered guided selling, task prioritization, and communication tools. This page provides historical context for InsideSales.com/XANT and current information related to Playbooks under Aurea Software.
Where Is InsideSales Playbooks's Headquarters?
HQ Function
Served as the primary center for innovation, development, sales, and operations for XANT (formerly InsideSales.com), the creators of Playbooks.
Notable Features:
Located within the dynamic 'Silicon Slopes' technology corridor in Utah, known for its concentration of tech companies and modern office parks.
Work Culture:
Characterized by a fast-paced, innovative, and sales-driven tech environment, focused on developing cutting-edge sales acceleration technologies.
HQ Significance:
The birthplace and primary development hub for the Playbooks sales engagement platform, contributing significantly to advancements in sales technology.
Values Reflected in HQ: Innovation in sales processes, driving revenue growth for customers, and fostering a culture of high performance and technological advancement.
Location:
Historically, InsideSales.com/XANT established a global footprint with key offices in North America (Utah, Massachusetts) and Europe (United Kingdom), along with a distributed workforce. This presence supported global sales, customer success, and product development efforts. Following its acquisition by Aurea Software in 2022, the operations and reach of XANT Playbooks are now integrated into Aurea's extensive global network, which includes offices and remote teams worldwide, serving a broad portfolio of enterprise software solutions.
Street Address:
2701 N Thanksgiving Way, Ste 300
City:
Lehi
State/Province:
UT
Country:
USA
Where Else Does InsideSales Playbooks Operate Around the World?
Reading, United Kingdom
Address: Specific street address varied; maintained a significant presence in the Reading area for UK and EMEA operations.
To expand market penetration, provide localized support to clients, and manage partnerships within the EMEA territory.
Boston, Massachusetts, USA
Address: Maintained an East Coast presence to support its North American operations and client base.
To better serve a geographically diverse customer base in North America and tap into the East Coast tech talent pool.
Buying Intent Signals for InsideSales Playbooks
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading InsideSales Playbooks? Meet the Executive Team
As of April 2025, InsideSales Playbooks' leadership includes:
Who's Investing in InsideSales Playbooks?
InsideSales Playbooks has been backed by several prominent investors over the years, including:
What Leadership Changes Has InsideSales Playbooks Seen Recently?
Following the acquisition of XANT (formerly InsideSales.com) by Aurea Software in May 2022, the leadership for the Playbooks product line was integrated into Aurea's existing executive structure. There have been no major, publicly announced executive hires or exits specifically for the XANT Playbooks leadership team within Aurea in the last 12 months. Aurea Software's senior leadership team has maintained stability.
What Technology (Tech Stack) Is Used byInsideSales Playbooks?
Discover the tools InsideSales Playbooks uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
InsideSales Playbooks Email Formats and Examples
To contact individuals associated with XANT Playbooks, which is now part of Aurea Software, you would typically use Aurea Software's email formats. The most common format is firstname.lastname@aurea.com. Other formats might exist but this has the highest likelihood of success.
first.last@aurea.com
Format
jane.doe@aurea.com
Example
85%
Success rate
What's the Latest News About InsideSales Playbooks?
Aurea Software Press Release / GlobeNewswire • May 1, 2024
Aurea Software Honored as Gold Stevie® Award Winner in 2024 American Business Awards®
Aurea Software announced it was named the winner of a Gold Stevie® Award in the 'Subscription & Membership Information Solution' category for its Aurea Unlimited offering in The 22nd Annual American Business Awards®. Aurea Unlimited provides access to Aurea's entire enterprise software library....more
Aurea Software News • May 18, 2022
Aurea Software Acquires XANT, Market-Leading Sales Engagement Provider
Aurea Software announced its acquisition of XANT, a leader in AI-powered sales engagement solutions. This strategic acquisition added XANT's Playbooks product to Aurea's extensive library of enterprise software, aiming to enhance sales productivity for customers....more
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