Innovation Health is a health insurance company formed as a joint venture between Aetna, a CVS Health company, and Inova Health System. Launched to serve the Northern Virginia market, Innovation Health aims to provide a more connected, affordable, and personalized healthcare experience. It combines Aetna's national scale, health insurance expertise, and technology with Inova's extensive local network of physicians, hospitals, and outpatient facilities. The plans are designed to improve health outcomes by fostering closer collaboration between payers and providers, emphasizing preventative care, and offering members tools and resources for managing their health effectively. Innovation Health focuses on delivering value-based care and creating a more seamless healthcare journey for its members.
Serves as the central hub for strategic decision-making, plan administration, provider network management with Inova, member services, and marketing for Innovation Health plans.
Leverages the advanced infrastructure and facilities of Inova, including access to the Inova Center for Personalized Health campus. The location benefits from proximity to a dense network of healthcare providers and a technologically savvy population.
A dynamic, collaborative environment blending the corporate culture of Aetna (CVS Health) with the patient-centric, community-focused approach of Inova. Emphasis on innovation, data-driven decision-making, and cross-functional teamwork to improve healthcare delivery.
The Northern Virginia location is critical for its targeted service area, allowing for direct engagement with the local community, employers, and the Inova provider network, ensuring plans are tailored to regional needs.
Innovation Health's operations are primarily focused on the Northern Virginia region in the United States. It does not have a direct global presence. However, it benefits indirectly from the global operations and partnerships of its parent company, Aetna (CVS Health), particularly in terms of technology, best practices, and broad healthcare trends. CVS Health has a growing international footprint, but Innovation Health itself remains a regionally focused entity.
8110 Gatehouse Road
Falls Church
Virginia
USA
Address: 151 Farmington Ave, Hartford, CT 06156
Serves as a primary resource hub for Aetna's national and international insurance operations, from which Innovation Health draws significant support and expertise.
Address: 1 CVS Drive, Woonsocket, RI 02895
Drives the broader healthcare vision and integration strategy for all CVS Health entities, including Aetna and its joint ventures like Innovation Health.
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As of April 2025, Innovation Health' leadership includes:
Innovation Health has been backed by several prominent investors over the years, including:
Specific executive movements within Innovation Health, a joint venture, are often managed by its parent companies, Aetna and Inova. Public announcements for JV-specific roles are less frequent than for the parent entities. Recent data for the last 12 months is not readily available in public news feeds. Leadership roles are typically filled by experienced executives from Aetna or Inova.
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Innovation Health, as a joint venture, may have its own dedicated email domain or utilize formats from its parent companies, Aetna and Inova. Common professional email formats include [first_initial][last]@[domain] or [first].[last]@[domain].
For Innovation Health specific: [first_initial][last]@innovation-health.com (e.g., jsmith@innovation-health.com) or [first].[last]@innovation-health.com (e.g., john.smith@innovation-health.com). For Aetna: [last][first_initial]@aetna.com. For Inova: [first].[last]@inova.org.
Format
jsmith@innovation-health.com
Example
70%
Success rate
Inova Newsroom • September 27, 2023
Innovation Health, the Aetna-Inova health plan, continues its work to give people in Northern Virginia a new and better healthcare experience. Recent activities and plan updates are often featured through Inova's news channels or Aetna's press releases, highlighting new plan offerings, community initiatives, or advancements in care coordination. For instance, announcements regarding Medicare Advantage plans or specific network enhancements would fall under this....more
Business Wire (via CVS Health) • October 26, 2021
Aetna, a CVS Health company, announced its 2022 Medicare products, featuring expanded benefits and new plan options. This includes Aetna Medicare Advantage plans offered through Innovation Health in Northern Virginia, emphasizing affordability, accessible care, and benefits like dental, vision, hearing, and fitness....more
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