What Does Innovation Asset Group Do?

Total employees6
HeadquartersPittsford
Founded2002

Innovation Asset Group (IAG) is a premier boutique firm specializing in intellectual property (IP) and technology advisory services. With a deep understanding of patent valuation, brokerage, and strategic IP management, IAG helps clients ranging from individual inventors to multinational corporations unlock the full potential of their innovation assets. Their services include IP monetization, technology scouting, due diligence, and transaction advisory, ensuring clients receive expert guidance through complex IP landscapes.

Where Is Innovation Asset Group's Headquarters?

HQ Function

The headquarters serves as the central hub for IAG's core operations, including client engagement, strategic IP advisory, market research, valuation analysis, and global transaction management.

Notable Features:

The office is located in a modern business park, providing a professional and accessible environment for clients and team members. It features secure meeting rooms for confidential discussions and an infrastructure optimized for research and analysis.

Work Culture:

IAG fosters a dynamic and intellectually stimulating work culture centered on expertise, integrity, and client success. The environment is collaborative, encouraging innovative problem-solving and continuous professional development in the complex field of intellectual property.

HQ Significance:

The Pittsford headquarters is strategically important as it anchors IAG's operations in North America, allowing them to effectively serve a diverse domestic and international clientele and coordinate global IP strategies from a central point.

Values Reflected in HQ: The headquarters' design and functionality reflect IAG's core values of professionalism, precision, client-centricity, and discretion, essential for handling sensitive intellectual property matters and high-value transactions.

Location:

While headquartered in the United States, Innovation Asset Group serves a global clientele. They support international IP transactions, cross-border technology transfers, and provide IP valuation services for assets and companies worldwide. IAG leverages a robust network of international associates and contacts to deliver expert advisory and brokerage services across key markets in North America, Europe, and Asia.

Street Address:

1250 Pittsford Victor Road, Suite 240

City:

Pittsford

State/Province:

NY

Country:

USA

Where Else Does Innovation Asset Group Operate Around the World?

No additional office locations available.

Buying Intent Signals for Innovation Asset Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Innovation Asset Group? Meet the Executive Team

As of April 2025, Innovation Asset Group' leadership includes:

Erich Spangenberg - Founder & CEO
Jon D. Rortveit - Managing Director
Ron Laurie - Managing Director

Who's Investing in Innovation Asset Group?

Innovation Asset Group has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Innovation Asset Group Seen Recently?

Hire0
Exits0

As a specialized boutique firm, significant executive changes at Innovation Asset Group are infrequent and typically not subject to widespread public announcement. Based on publicly available information, there have been no major executive hires or exits announced in the last 12 months.

What Technology (Tech Stack) Is Used byInnovation Asset Group?

Discover the tools Innovation Asset Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Innovation Asset Group Email Formats and Examples

Innovation Asset Group likely utilizes standard professional email formats. The most common patterns for companies of this nature are [first_initial][last]@[domain] or [first].[last]@[domain]. Given the company's domain 'innovationasset.com', these formats would be primary.

[first_initial][last]@innovationasset.com

Format

esmith@innovationasset.com

Example

80%

Success rate

What's the Latest News About Innovation Asset Group?

IAM MediaFebruary 15, 2024

Innovation Asset Group Co-Authors Q4 2023 Patent Market Report Highlighting Key Transaction Trends

Innovation Asset Group, in collaboration with Richardson Oliver Insights, has released its comprehensive Q4 2023 Patent Market Report. The report details trends in patent transactions, pricing, and market dynamics, providing crucial intelligence for IP professionals and investors in the evolving landscape....more

Innovation Asset Group NewsNovember 5, 2023

Innovation Asset Group Advises on Strategic Divestiture of Key Telecommunications Patent Portfolio

Innovation Asset Group announced its successful advisory role in the strategic divestiture of a significant telecommunications patent portfolio for a major industry player. The transaction underscores IAG's capabilities in maximizing value for technology-rich patent assets and navigating complex IP negotiations....more

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