What Does InnovateMR Do?

Total employees225
HeadquartersCalabasas
Founded2014

InnovateMR is a fiercely independent, global sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences. Founded by industry pioneers, InnovateMR provides researchers with access to high-quality, globally representative survey respondents and a suite of agile research technologies to streamline the data collection process. Their services include B2B and consumer panel access, survey programming, data processing, and custom research solutions. InnovateMR is committed to quality, speed, and client satisfaction, enabling businesses to make informed decisions with confidence. They emphasize a consultative approach, partnering with clients to achieve their research objectives efficiently and effectively.

Where Is InnovateMR's Headquarters?

HQ Function

Serves as the central hub for InnovateMR's global operations, strategic planning, technology development, client services, and administrative functions.

Notable Features:

Modern office space designed to foster collaboration and innovation among teams. Equipped with advanced technology infrastructure to support their ResTech solutions.

Work Culture:

A dynamic and fast-paced environment focused on innovation, client success, and data quality. Emphasizes teamwork, continuous learning, and a commitment to excellence in the market research industry.

HQ Significance:

Strategically located in Southern California, a region known for technology and innovation, providing access to a skilled talent pool and a vibrant business ecosystem. The HQ supports the company's global reach and commitment to delivering cutting-edge research solutions.

Values Reflected in HQ: The headquarters likely reflects InnovateMR's values of innovation, quality, agility, and client-centricity through its layout, technology, and collaborative workspaces.

Location:

InnovateMR supports global market research functions through its strategically located offices in North America (USA), Europe (UK), and Asia (India). This international footprint enables the company to provide 24/7 operational support, access diverse respondent panels worldwide, and offer localized expertise to clients across various industries and geographies. Key functions supported globally include client services, sales, project management, survey programming, data collection, data processing, and technology development.

Street Address:

26565 Agoura Rd., Suite 200

City:

Calabasas

State/Province:

CA

Country:

USA

Where Else Does InnovateMR Operate Around the World?

New York, NY/USA

Address: 33 W 19th Street, 4th Floor, New York, NY 10011, USA

To provide localized support and engagement for clients in the Eastern United States, a key hub for advertising, finance, and consumer brands.

London/UK

Address: The Record Hall, 16-16A Baldwin's Gardens, London, EC1N 7RJ, UK

To expand InnovateMR's presence in the UK and European markets, offering tailored research solutions and support to international clients.

Gurugram, Haryana/India

Address: Unit Nos. 1001 A & 1001 B, 10th Floor, Tower B, Emaar Digital Greens, Golf Course Ext. Road, Sector – 61, Gurugram – 122001, Haryana, India

To provide global operational support, enhance service delivery efficiency, and drive technological innovation for InnovateMR's worldwide client base.

New Delhi/India

Address: 47, First Floor, Community Centre, Naraina Industrial Area Phase 1, New Delhi – 110028, India

To further enhance InnovateMR's operational capacity in India and provide robust support for global research projects.

Buying Intent Signals for InnovateMR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading InnovateMR? Meet the Executive Team

As of April 2025, InnovateMR' leadership includes:

Lisa Wilding-Brown - Chief Executive Officer
Jeff Gerken - Chief Financial Officer
Bram Musch - Chief Technology Officer
Amanda Virbitsky - Chief Client Officer
Sandy Casey - Chief Revenue Officer

Who's Investing in InnovateMR?

InnovateMR has been backed by several prominent investors over the years, including:

CIVC Partners

What Leadership Changes Has InnovateMR Seen Recently?

Hire3
Exits0

InnovateMR has focused on strengthening its executive leadership over the past year with key appointments to drive growth and innovation, particularly following its acquisition by CIVC Partners. These changes reflect a strategic move to enhance its technological capabilities and client service excellence.

New Appointments:

Jeff Gerken, Jeff Gerken appointed as new Chief Financial Officer.
Bram Musch, Bram Musch appointed as new Chief Technology Officer.
Amanda Virbitsky, Amanda Virbitsky promoted to Chief Client Officer.

What Technology (Tech Stack) Is Used byInnovateMR?

Discover the tools InnovateMR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

InnovateMR Email Formats and Examples

InnovateMR commonly uses email formats based on employee names. The most prevalent format appears to be a combination of the first name and last name, or first initial and last name, followed by the @innovatemr.com domain.

first.last@innovatemr.com

Format

jane.doe@innovatemr.com

Example

85%

Success rate

What's the Latest News About InnovateMR?

Business WireOctober 18, 2023

InnovateMR Launches Groundbreaking New Text Message (SMS) Recruitment Methodology, Vision Suite™

InnovateMR announced the launch of Vision Suite™, a new text message (SMS) based recruitment methodology. This innovative approach aims to enhance respondent engagement and data quality by reaching audiences through a widely used communication channel....more

MarTech SeriesSeptember 13, 2023

InnovateMR Appoints Amanda Virbitsky Chief Client Officer

InnovateMR announced the promotion of Amanda Virbitsky to Chief Client Officer. In her new role, Virbitsky will lead the company's global client services organization, focusing on enhancing client experience and driving satisfaction....more

PR NewswireMay 02, 2023

InnovateMR Appoints Bram Musch as Chief Technology Officer

InnovateMR has appointed Bram Musch as its new Chief Technology Officer. Musch will be responsible for leading the company's technology strategy, product development, and IT infrastructure to support its global growth....more

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